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Because content matters
 

Because content matters

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    Because content matters Because content matters Presentation Transcript

    • 20/11/2013 Because content matters Stewart Baines, Futurity Media Because content matters Futurity Media - Confidential
    • Quality content since 2002 1/3 of US B2B marketing budgets is spent on content marketing. (Source: Content Marketing Institute) Hello. We are a boutique content marketing agency. We help technology firms improve their marketing. What makes us special is our subject-matter expertise. We understand the tech business and we’re not afraid to get our hands dirty. Because content matters Futurity Media - Confidential
    • What we do We design, create & distribute compelling digital content We create simple, precise and engaging content, ranging from infographics and blogs through to videos and newsletters. We also help tech companies to develop their messages, figure out the best formats, promote and distribute the content. Because content matters Futurity Media - Confidential
    • Our services Joined-up content marketing Messaging & campaign planning Infographics & presentations White-papers & collateral Blogging & social media Web content & design Digital marketing, advertising & PR Because content matters Futurity Media - Confidential
    • Content connects The top six areas where businesses use content marketing Source: Organizational Goals for Content Marketing B2B Content Marketing: Benchmarks, Budgets and Trends, MarketingProfs/Junta42 Because content matters Futurity Media - Confidential
    • Our recent clients Long-term content partnership with Orange, developing web, magazines, white papers and blogs Helping Alcatel-Lucent market its small cell, LTE and fixed line infrastructure with a range of materials Supporting EMC with white papers around infrastructure management and ITIL Working with TelecityGroup to develop content for its website, along with brochures and fact sheets Involved in a total overhaul of Siemens Enterprise Communications’ website and content for social media Ongoing work developing case studies, white papers, fact sheets, brochures for ATI network provider Because content matters Futurity Media - Confidential
    • Our recent clients Infographics, blogs and white papers for leading network equipment provider Series of brochures, case studies, white papers and factsheet for specialist TETRA operator White papers and vertical market positioning to support business communications including M2M Responsible for producing content for equipment makers regular customer newsletter Case studies, brochure, reports and content support for global mobile organisation Worldwide event coverage including on-location live tweeting and blogging Because content matters Futurity Media - Confidential
    • Our family & friends Managers Lead projects, generate content Stewart Baines Anthony Plewes Steve Harris Content Specialist writers and bloggers Danny Bradbury Glenn Le Santo Jon Evans Partners Design, promote and amplify Mark Jackel UN-TITLED Andrew Durkin MUSTARD PR Mischa Weston-Green MW DIGITAL Because content matters Futurity Media - Confidential
    • The Futurity advantage Tech expertise – understand complex technologies and market dynamics Very experienced professionals – all consultants have 10+ years experience Worked with some of the biggest names in technology Broad range of marketing skills in-house, even wider range through our strategic partners Attention to detail – we don’t cut corners Because content matters Futurity Media - Confidential
    • Getting started Identify your goals Tailor your messages Develop your content plan Lead gen, market education, brand awareness, new product or service buzz Different audiences mean different approaches. Ask ‘how does my service solve customer challenges? Know what you want to say, who to and how. Then create your content Because content matters Futurity Media - Confidential
    • Example: Orange Infographics Communicate complex ideas in a simple way Because content matters Futurity Media - Confidential
    • Infographic for next generation machine to machine communications Because content matters Futurity Media - Confidential
    • M2M is smart Brief Demonstrate that Orange Business Services is an innovate service provider and understands cutting edge technology. Solution A range of infographics produced in multiple languages (English, French, Portuguese, Spanish, Chinese) and formats used by Orange social media channels, blogs and account managers. Results Over 12 produced to date, many with thousands of views and shares on networks like Slideshare. The NFC infographic was viewed over 10,000 times on Slideshare and generated over 100 new business leads. Because content matters Futurity Media - Confidential
    • The new workspace makes businesses more agile, cost effective and able to react quickly worldwide. Because content matters Futurity Media - Confidential
    • Collaborative workspaces Because content matters Futurity Media - Confidential
    • Infographic informing readers about how ehealth can improve quality of life for seniors Because content matters Futurity Media - Confidential
    • Ehealth for an aging world Because content matters Futurity Media - Confidential
    • Alcatel infographics Be informal, explore ideas, reach new audiences, generate new leads Because content matters Futurity Media - Confidential
    • Alcatel-Lucent: an introduction to metrocells Because content matters Futurity Media - Confidential
    • Metrocell deployments Brief Support Alcatel-Lucent’s marketing activity at Mobile World Congress 2013 for metrocells, 4G LTE and mobile data plans. Solution Five infographics to support these topics, using ALU branding. Infographics were distributed to press, promoted on social media and most importantly given to attendees as hand-outs. Results The infographics clearly promote ALU expertise and industry thought-leadership. Well received by customers and the media, we have subsequently produced 10 infographics in 2013. Because content matters Futurity Media - Confidential
    • Smartplan for service management Because content matters Futurity Media - Confidential
    • Web site relaunch Refresh your web site content, revise the site architecture, rethink the user journey Because content matters Futurity Media - Confidential
    • Orange Business Services: Complete website overhaul involving content design, production and approval Because content matters Futurity Media - Confidential
    • Web site relaunch Brief Work with in-house programmers top develop a brand corporate new site, consolidating over 5000 pages down to 200. Solution Futurity acted as main point of contact with marketing content owners to produce all of the English language content Results As a trusted partner, we were able to keep the complexity of this large-scale content production and approval away from the busy web team. We project managed and wrote the entire English site in 6 months. Because content matters Futurity Media - Confidential
    • Customer comms Reach out to your customers, demonstrate your thoughtleadership, influence through information Because content matters Futurity Media - Confidential
    • Orange Business Services: Complete website overhaul involving content design, production and approval Because content matters Futurity Media - Confidential
    • Real Times magazine Brief Educate customers on the expanding range of Orange Business Services’ solutions, demonstrate that network operators understands the wider IT issues impact the CIO. Solution High-quality quarterly publication mailed to 17,000 senior IT executives worldwide. Futurity plans the content, interviews execs and experts, and writes the entire magazine. Results Increases awareness of Orange Business Services’ solutions and capabilities, influences them to adopt new technologies. Email version has clickthrough-rate of 15%. Because content matters Futurity Media - Confidential
    • Blogs & social media Be informal, explore ideas, reach new audiences, generate new leads Because content matters Futurity Media - Confidential
    • Because content matters Futurity Media - Confidential
    • Wilson Street: home of small cells Brief Alcatel-Lucent wanted to change the industry perception of a technology (small cells) while positioning itself as a leader in this new market Solution Develop a blog that would be a leading information resource. Mix articles from leading journalists with commentary and insight from Alcatel-Lucent experts. Futurity has been managing Wilson St since 2010, responsible blog management, editorial, promotion and site design. Results Wilson Street was a top 3 site for all things femtocells and shortlist for the Small Cells Forum’s Presidents Prize. Over 200 blogs have been published, 10 infographics and close links to leading independent bloggers. Because content matters Futurity Media - Confidential
    • Because content matters Futurity Media - Confidential
    • Thank you Futurity Media +44 (0) 207 354 0700 info@futuritymedia.com 35 Britannia Row, London, N1 8QH Because content matters Futurity Media - Confidential