20/11/2013

Because content
matters
Stewart Baines, Futurity Media

Because content matters

Futurity Media - Confidential
Quality content since 2002

1/3
of US B2B marketing
budgets is spent on
content marketing.
(Source: Content Marketing Inst...
What we do
We design, create & distribute
compelling digital content

We create simple, precise and engaging content, rang...
Our services
Joined-up content marketing
Messaging &
campaign planning

Infographics &
presentations

White-papers
& colla...
Content connects
The top six areas where
businesses use content
marketing

Source: Organizational Goals for Content
Market...
Our recent clients

Long-term content
partnership with Orange,
developing web, magazines,
white papers and blogs

Helping ...
Our recent clients

Infographics, blogs and white
papers for leading network
equipment provider

Series of brochures, case...
Our family & friends
Managers
Lead projects, generate content
Stewart Baines

Anthony Plewes

Steve Harris

Content
Specia...
The Futurity advantage
Tech expertise – understand complex
technologies and market dynamics
Very experienced professionals...
Getting started

Identify your
goals

Tailor your
messages

Develop your
content plan

Lead gen, market education,
brand a...
Example: Orange
Infographics
Communicate complex ideas
in a simple way

Because content matters

Futurity Media - Confiden...
Infographic for next generation
machine to machine communications

Because content matters

Futurity Media - Confidential
M2M is smart
Brief
Demonstrate that Orange Business Services is an
innovate service provider and understands
cutting edge ...
The new workspace makes businesses
more agile, cost effective and able to
react quickly worldwide.

Because content matter...
Collaborative workspaces

Because content matters

Futurity Media - Confidential
Infographic informing
readers about how
ehealth can improve
quality of life for seniors

Because content matters

Futurity...
Ehealth for an aging world

Because content matters

Futurity Media - Confidential
Alcatel infographics
Be informal, explore ideas,
reach new audiences,
generate new leads

Because content matters

Futurit...
Alcatel-Lucent: an introduction to metrocells

Because content matters

Futurity Media - Confidential
Metrocell deployments
Brief
Support Alcatel-Lucent’s marketing activity at
Mobile World Congress 2013 for metrocells, 4G
L...
Smartplan for service management

Because content matters

Futurity Media - Confidential
Web site relaunch
Refresh your web site
content, revise the site
architecture, rethink the
user journey

Because content m...
Orange Business Services: Complete website overhaul
involving content design, production and approval

Because content mat...
Web site relaunch
Brief
Work with in-house programmers top develop a
brand corporate new site, consolidating over
5000 pag...
Customer comms
Reach out to your customers,
demonstrate your thoughtleadership, influence
through information

Because con...
Orange Business Services: Complete website overhaul
involving content design, production and approval

Because content mat...
Real Times magazine
Brief
Educate customers on the expanding range of
Orange Business Services’ solutions, demonstrate
tha...
Blogs & social media
Be informal, explore ideas,
reach new audiences,
generate new leads

Because content matters

Futurit...
Because content matters

Futurity Media - Confidential
Wilson Street: home of small cells
Brief
Alcatel-Lucent wanted to change the industry
perception of a technology (small ce...
Because content matters

Futurity Media - Confidential
Thank you
Futurity Media
+44 (0) 207 354 0700
info@futuritymedia.com
35 Britannia Row, London, N1 8QH

Because content mat...
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Because content matters

  1. 1. 20/11/2013 Because content matters Stewart Baines, Futurity Media Because content matters Futurity Media - Confidential
  2. 2. Quality content since 2002 1/3 of US B2B marketing budgets is spent on content marketing. (Source: Content Marketing Institute) Hello. We are a boutique content marketing agency. We help technology firms improve their marketing. What makes us special is our subject-matter expertise. We understand the tech business and we’re not afraid to get our hands dirty. Because content matters Futurity Media - Confidential
  3. 3. What we do We design, create & distribute compelling digital content We create simple, precise and engaging content, ranging from infographics and blogs through to videos and newsletters. We also help tech companies to develop their messages, figure out the best formats, promote and distribute the content. Because content matters Futurity Media - Confidential
  4. 4. Our services Joined-up content marketing Messaging & campaign planning Infographics & presentations White-papers & collateral Blogging & social media Web content & design Digital marketing, advertising & PR Because content matters Futurity Media - Confidential
  5. 5. Content connects The top six areas where businesses use content marketing Source: Organizational Goals for Content Marketing B2B Content Marketing: Benchmarks, Budgets and Trends, MarketingProfs/Junta42 Because content matters Futurity Media - Confidential
  6. 6. Our recent clients Long-term content partnership with Orange, developing web, magazines, white papers and blogs Helping Alcatel-Lucent market its small cell, LTE and fixed line infrastructure with a range of materials Supporting EMC with white papers around infrastructure management and ITIL Working with TelecityGroup to develop content for its website, along with brochures and fact sheets Involved in a total overhaul of Siemens Enterprise Communications’ website and content for social media Ongoing work developing case studies, white papers, fact sheets, brochures for ATI network provider Because content matters Futurity Media - Confidential
  7. 7. Our recent clients Infographics, blogs and white papers for leading network equipment provider Series of brochures, case studies, white papers and factsheet for specialist TETRA operator White papers and vertical market positioning to support business communications including M2M Responsible for producing content for equipment makers regular customer newsletter Case studies, brochure, reports and content support for global mobile organisation Worldwide event coverage including on-location live tweeting and blogging Because content matters Futurity Media - Confidential
  8. 8. Our family & friends Managers Lead projects, generate content Stewart Baines Anthony Plewes Steve Harris Content Specialist writers and bloggers Danny Bradbury Glenn Le Santo Jon Evans Partners Design, promote and amplify Mark Jackel UN-TITLED Andrew Durkin MUSTARD PR Mischa Weston-Green MW DIGITAL Because content matters Futurity Media - Confidential
  9. 9. The Futurity advantage Tech expertise – understand complex technologies and market dynamics Very experienced professionals – all consultants have 10+ years experience Worked with some of the biggest names in technology Broad range of marketing skills in-house, even wider range through our strategic partners Attention to detail – we don’t cut corners Because content matters Futurity Media - Confidential
  10. 10. Getting started Identify your goals Tailor your messages Develop your content plan Lead gen, market education, brand awareness, new product or service buzz Different audiences mean different approaches. Ask ‘how does my service solve customer challenges? Know what you want to say, who to and how. Then create your content Because content matters Futurity Media - Confidential
  11. 11. Example: Orange Infographics Communicate complex ideas in a simple way Because content matters Futurity Media - Confidential
  12. 12. Infographic for next generation machine to machine communications Because content matters Futurity Media - Confidential
  13. 13. M2M is smart Brief Demonstrate that Orange Business Services is an innovate service provider and understands cutting edge technology. Solution A range of infographics produced in multiple languages (English, French, Portuguese, Spanish, Chinese) and formats used by Orange social media channels, blogs and account managers. Results Over 12 produced to date, many with thousands of views and shares on networks like Slideshare. The NFC infographic was viewed over 10,000 times on Slideshare and generated over 100 new business leads. Because content matters Futurity Media - Confidential
  14. 14. The new workspace makes businesses more agile, cost effective and able to react quickly worldwide. Because content matters Futurity Media - Confidential
  15. 15. Collaborative workspaces Because content matters Futurity Media - Confidential
  16. 16. Infographic informing readers about how ehealth can improve quality of life for seniors Because content matters Futurity Media - Confidential
  17. 17. Ehealth for an aging world Because content matters Futurity Media - Confidential
  18. 18. Alcatel infographics Be informal, explore ideas, reach new audiences, generate new leads Because content matters Futurity Media - Confidential
  19. 19. Alcatel-Lucent: an introduction to metrocells Because content matters Futurity Media - Confidential
  20. 20. Metrocell deployments Brief Support Alcatel-Lucent’s marketing activity at Mobile World Congress 2013 for metrocells, 4G LTE and mobile data plans. Solution Five infographics to support these topics, using ALU branding. Infographics were distributed to press, promoted on social media and most importantly given to attendees as hand-outs. Results The infographics clearly promote ALU expertise and industry thought-leadership. Well received by customers and the media, we have subsequently produced 10 infographics in 2013. Because content matters Futurity Media - Confidential
  21. 21. Smartplan for service management Because content matters Futurity Media - Confidential
  22. 22. Web site relaunch Refresh your web site content, revise the site architecture, rethink the user journey Because content matters Futurity Media - Confidential
  23. 23. Orange Business Services: Complete website overhaul involving content design, production and approval Because content matters Futurity Media - Confidential
  24. 24. Web site relaunch Brief Work with in-house programmers top develop a brand corporate new site, consolidating over 5000 pages down to 200. Solution Futurity acted as main point of contact with marketing content owners to produce all of the English language content Results As a trusted partner, we were able to keep the complexity of this large-scale content production and approval away from the busy web team. We project managed and wrote the entire English site in 6 months. Because content matters Futurity Media - Confidential
  25. 25. Customer comms Reach out to your customers, demonstrate your thoughtleadership, influence through information Because content matters Futurity Media - Confidential
  26. 26. Orange Business Services: Complete website overhaul involving content design, production and approval Because content matters Futurity Media - Confidential
  27. 27. Real Times magazine Brief Educate customers on the expanding range of Orange Business Services’ solutions, demonstrate that network operators understands the wider IT issues impact the CIO. Solution High-quality quarterly publication mailed to 17,000 senior IT executives worldwide. Futurity plans the content, interviews execs and experts, and writes the entire magazine. Results Increases awareness of Orange Business Services’ solutions and capabilities, influences them to adopt new technologies. Email version has clickthrough-rate of 15%. Because content matters Futurity Media - Confidential
  28. 28. Blogs & social media Be informal, explore ideas, reach new audiences, generate new leads Because content matters Futurity Media - Confidential
  29. 29. Because content matters Futurity Media - Confidential
  30. 30. Wilson Street: home of small cells Brief Alcatel-Lucent wanted to change the industry perception of a technology (small cells) while positioning itself as a leader in this new market Solution Develop a blog that would be a leading information resource. Mix articles from leading journalists with commentary and insight from Alcatel-Lucent experts. Futurity has been managing Wilson St since 2010, responsible blog management, editorial, promotion and site design. Results Wilson Street was a top 3 site for all things femtocells and shortlist for the Small Cells Forum’s Presidents Prize. Over 200 blogs have been published, 10 infographics and close links to leading independent bloggers. Because content matters Futurity Media - Confidential
  31. 31. Because content matters Futurity Media - Confidential
  32. 32. Thank you Futurity Media +44 (0) 207 354 0700 info@futuritymedia.com 35 Britannia Row, London, N1 8QH Because content matters Futurity Media - Confidential
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