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Synergy Session Facebook


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Facebook Training Presentation for Social Media Synergy Session, includes how to set up a page and 5 ways to promote it using social media marketing. Presented Patsy Stewart and Ira Kaufman of …

Facebook Training Presentation for Social Media Synergy Session, includes how to set up a page and 5 ways to promote it using social media marketing. Presented Patsy Stewart and Ira Kaufman of Entwine Inc.

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  • 1. Synergy… Using Facebook To Leverage Connections & Build Your Business by: Patsy Stewart Ira Kaufman Entwine Inc.
  • 2. Should You Be Marketing on Facebook? Yes Facebook is the #1 social destination
  • 3.  More than 300 million active users and more than 300,000 businesses  4th most trafficked website  The fastest growing demographic is those 35 years old and older  More than 10 million users become fans of Pages each day  The Nielsen Company found that the average time users spend using Facebook per month grew nearly 10%, topping seven hours.
  • 4. What are they looking for?  Getting news or product updates (67%)  Having access to promotions (64%)  Viewing or downloading videos/music (41%)  Submitting opinions (36%)  Connecting with other consumers (33%) If your business has prospects on Facebook and they would find any of the above interesting, you should build a business fan page. SOURCE: Pace University study, 12/08
  • 5. Fan Page or Group Fan Page Group Indexed by search engines Not indexed Not linked to you personally Connected to Administrators Can message ALL fans (list) Message up to 5000 (inbox) Have access to applications No applications Promote with Ads / fans Promote with ADs Visible through URL Only visible to FB members Metrics through insights No means to measure Vanity URL Ugly URL Promote on Website (widgets) No widget
  • 6. Keys to Using Facebook  Make business personal  Update your Facebook Page frequently  Harness the power of News Feed  Choose the applications that are best for your business  Promote your Page through Facebook Ads
  • 7. What Can You Put on Your Fan Page?  Event notices (tradeshows, conferences, specials)  Custom modules/applications  Newsletter or Opt-in box  RSS feed from your blog  Videos, Photos  Links to articles, blogs and websites  Notes (equivalent of mini blog posts)  Career Opportunities  Contests and Polls
  • 8. 5 Ways to Promote Your Facebook Fan Page 5300 fans in 6 months 28,000 fans 350 fans less than a month
  • 9. 1. Invite People to Become Fans  Invite your friends  use friend lists  Suggest your friends invite their friends  Invite new friends in your network  Ask other employees to invite friends
  • 10. 2. Use Facebook Search to Find Fans  Search “Posts by Everyone” view conversations  Start a conversation and add as friend
  • 11. 3. Targeted Facebook Ads  Social Ads provide advertisements alongside your Facebook sidebar  Inexpensive  Control daily spending limit
  • 12. 4. Link Facebook to Twitter  Use the Twitter application to post your FB updates to twitter  Adds a shortened URL back to your FB page
  • 13. 5. Use Fan Widget or Badge  Add a FB widget to your website and blog.  Add a badge to your profile or website
  • 14. What other ways can you promote your fan page?
  • 15. About the Presenters Ira Kaufman Patsy Stewart President Director Social Media and Training Entwine, Inc Entwine, Inc Ira challenges owners and senior executives to clarify their Patsy is responsible for designing and implementing goals and translate them into a consistent Brand and social media strategies as part of an Integrated Media Integrated Media Marketing Strategy. He combines 30 Marketing plan. She specializes in working with clients years of rich experiences with businesses and nonprofits to generate conversations that create relationships. to guide them to leverage the power of social media for Patsy is well known throughout Virginia as a speaker, marketing, recruitment and organizational development. trainer and thought leader in Social Media. She Ira collaborates with a team of experts to design manages a recruitment team that was recognized as interactive environments to create long term business one of the top 50 recruiters nationally using value by integrating traditional advertising, online Twitter/social media. Patsy is ranked by Grader as one marketing, public relations and social media. His strong of the Elite Twitter Users in SW Virginia. She is a values and sensitivity to organization innovation and contributor to local business publications and she change are the foundation of his work. Ira has a PhD in authored the ebook, "How to Grow Your Digital Marketing and serves as a consultant, public speaker, and Footprint". lecturer for companies and Senior Executive programs.