Personal and Business Branding using Social Media


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Personal and Business Branding Through Social Media - Presentation to Salem Roanoke County Chamber of Commerce at the Salem Civic Center by Patsy Stewart and Janeson Keeley. A 3 part series on Using Social Media to create a powerful digital footprint.

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  • Introduction by Charlotte.
  • Patsy.
  • Patsy.
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  • Patsy.
  • Patsy.
  • Patsy.
  • Janeson.
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  • Patsy. Backgrounds Templates Props (Mickey’s hat) Emoticons Signature files
  • Janeson. Briefly discuss search engine optimization.
  • Patsy.
  • Janeson.
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  • Janeson. Positive: Supportive, compliments. Negative: Sarcasm, complaints, personal attacks. Constructive, respectful disagreement is fine. Beware of discussing politics, religion, or even sports!
  • Patsy. Remember: conversations , not campaigns
  • Janeson. Surveys Contests Customer service Referrals
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  • Personal and Business Branding using Social Media

    1. 1. Personal and Business Branding Through Social Media Salem-Roanoke County Chamber of Commerce September 22, 2009 Presented by: Patsy Stewart, Optimized Strategies Janeson Keeley, JTKWeb
    2. 2. What is social media? <ul><li>Social media is </li></ul><ul><li>a means to generate conversations </li></ul><ul><li>Stop thinking campaigns </li></ul><ul><li>Start thinking conversations </li></ul><ul><li>Translate conversations into Results </li></ul>
    3. 3. Your Social Media Strategy <ul><li>Assess your digital footprint </li></ul><ul><li>Identify your expectations </li></ul><ul><li>Define your plan </li></ul><ul><li>Create your personal/business brand </li></ul><ul><li>Implement your plan </li></ul><ul><li>Assess your results </li></ul><ul><li>Tweak your plan </li></ul>
    4. 4. What is a digital footprint? <ul><li>Traces left by someone’s activity in a digital environment </li></ul><ul><li>Passive – “Data collected about an action without any client activation” (e.g., IP information collected by a web server) </li></ul><ul><li>Active – “Created when personal data is released deliberately by the user for the purpose of sharing information about oneself” </li></ul><ul><li>http:// . 20 Aug 2009. </li></ul>
    5. 5. 1. Assess your digital footprint <ul><li>Google yourself – print out the first two pages of results </li></ul><ul><li>Identify your competitors – search on your keywords </li></ul><ul><li>Google your competitors </li></ul><ul><li>If you’re digitally active , identify baseline of friends, followers, fans, connections, and web site visitors </li></ul>
    6. 6. 2. Identify your expectations <ul><li>Increase your exposure </li></ul><ul><li>Build your business or personal brand </li></ul><ul><li>Build brand awareness </li></ul><ul><li>Increase web site / blog traffic </li></ul><ul><li>Increase number of customers </li></ul><ul><li>Increase revenue </li></ul><ul><li>Improve customer service </li></ul>
    7. 7. 3. Define your plan <ul><li>Determine your target market </li></ul><ul><li>Select your tools </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Determine a schedule of regular activities to engage in for a specified period of time </li></ul>
    8. 8. 4. Create your brand <ul><li>Things to consider: </li></ul><ul><li>Your personal or business “personality” </li></ul><ul><li>The products and services you offer </li></ul><ul><li>What makes you unique </li></ul>
    9. 9. What is a “personal brand”? <ul><li>The qualities and characteristics that distinguish you from other people </li></ul><ul><li>The mental and emotional impression that others have of you, which follows you no matter what company you work for or what position you hold </li></ul>
    10. 10. What is a “business brand”? <ul><li>The qualities and characteristics that distinguish your business from other businesses </li></ul><ul><li>The mental and emotional impression that other people have of your business </li></ul>
    11. 11. What establishes a brand? <ul><li>Presentation </li></ul><ul><li>Interactions with others </li></ul><ul><li>What you leave behind </li></ul>
    12. 12. Your personality <ul><li>Identify: </li></ul><ul><li>Your personal or business “personality” - </li></ul><ul><li>what you talk about </li></ul><ul><li>Choose: </li></ul><ul><li>Your username(s) </li></ul><ul><li>Colors </li></ul><ul><li>Logo, photo, avatar </li></ul>
    13. 13. Exercise <ul><li>What else can convey your personal/business personality? </li></ul>
    14. 14. Your products and services <ul><li>Identify: </li></ul><ul><li>Business products and services you offer </li></ul><ul><li>Research: </li></ul><ul><li>Keywords commonly used in searches in your industry </li></ul><ul><li>Choose: </li></ul><ul><li>Keywords to target </li></ul>
    15. 15. Exercise <ul><li>What keywords describe your business? </li></ul>
    16. 16. What makes you unique? <ul><li>Identify: </li></ul><ul><li>What makes you different from other people/businesses in your field </li></ul><ul><li>Choose: </li></ul><ul><li>Your tagline – keywords </li></ul><ul><li>Your “hook” – question </li></ul><ul><li>Your personal “signature” </li></ul>
    17. 17. Exercise <ul><li>Everybody should have an “elevator pitch”. You want to convert that to a tagline for use in social media. </li></ul><ul><li>What is your tagline? </li></ul>
    18. 18. Create your profiles <ul><li>Mini profile – 160 characters </li></ul><ul><li>Short profile – 1-2 paragraphs </li></ul><ul><li>Detailed profile – your online resum é </li></ul><ul><li>Education, employment history, accomplishments, organizations, awards </li></ul><ul><li>Be sure to include your keywords! </li></ul>
    19. 19. Interacting with others <ul><li>Social media is social </li></ul><ul><li>How you interact with others is important </li></ul><ul><ul><li>Giving </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Connecting </li></ul></ul><ul><ul><li>Helping </li></ul></ul><ul><ul><li>Being positive and respectful </li></ul></ul><ul><li>Business vs. personal interactions </li></ul>
    20. 20. Exercise <ul><li>Examples of positive and negative interactions </li></ul>
    21. 21. Types of interactions <ul><li>Connecting </li></ul><ul><li>Informing </li></ul><ul><li>Educating </li></ul><ul><li>Asking </li></ul><ul><li>Answering </li></ul><ul><li>Promoting others </li></ul><ul><li>Promoting yourself </li></ul>
    22. 22. Exercise <ul><li>How can you apply these types of interactions to your business? </li></ul>
    23. 23. The impressions you make <ul><li>Impressions are emotional memories </li></ul><ul><li>Be positive </li></ul><ul><li>Be memorable </li></ul><ul><li>Be consistent </li></ul><ul><li>Be loyal </li></ul><ul><li>Turn negative interactions into positive interactions </li></ul>
    24. 24. 5. Implement your plan <ul><li>Commit to engaging in particular activities at a specified frequency for a given period of time </li></ul><ul><li>Put these into your daily schedule </li></ul>
    25. 25. 6. Assess your results <ul><li>In 30-60 days: </li></ul><ul><li>Google yourself again </li></ul><ul><li>Google your competitors </li></ul><ul><li>Get updates on your friends, followers, fans, connections, and visitors </li></ul><ul><li>Assess your business visibility </li></ul><ul><li>Assess your business growth, clients, and revenue </li></ul>
    26. 26. 7. Tweak your plan <ul><li>Evaluate your results and make any changes or enhancements that will get you closer to your goals </li></ul><ul><li>Continue doing those things that have proven most effective </li></ul>
    27. 27. What’s next? <ul><li>In the next seminar we’ll learn to use these tools to develop your digital footprint. </li></ul><ul><li>LinkedIn and blogging </li></ul><ul><li>Facebook and Twitter </li></ul>
    28. 28. About Our Presenters Janeson Keeley Janeson is the owner of JTKWeb , which specializes in website development, search engine optimization, and pay-per-click campaign management. She is also the founder of TweetVA - Virginia's Twitter Directory - at .  @janeson59 on twitter Patsy Stewart Patsy is the Director of Social Media for Optimized Strategies as well as she manages a recruitment team for Jobzcafe. She is recognized as a thought leader in social media.  She serves as project manager for Optimized Strategies marketing and website development business. @stewartb2b on twitter