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Personal and Business Branding using Social Media

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Personal and Business Branding Through Social Media - Presentation to Salem Roanoke County Chamber of Commerce at the Salem Civic Center by Patsy Stewart and Janeson Keeley. A 3 part series on Using …

Personal and Business Branding Through Social Media - Presentation to Salem Roanoke County Chamber of Commerce at the Salem Civic Center by Patsy Stewart and Janeson Keeley. A 3 part series on Using Social Media to create a powerful digital footprint.

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    No notes for slide
  • Introduction by Charlotte.
  • Patsy.
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  • Janeson.
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  • Patsy. Backgrounds Templates Props (Mickey’s hat) Emoticons Signature files
  • Janeson. Briefly discuss search engine optimization.
  • Patsy.
  • Janeson.
  • Patsy.
  • Patsy.
  • Patsy.
  • Janeson. Positive: Supportive, compliments. Negative: Sarcasm, complaints, personal attacks. Constructive, respectful disagreement is fine. Beware of discussing politics, religion, or even sports!
  • Patsy. Remember: conversations , not campaigns
  • Janeson. Surveys Contests Customer service Referrals
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Transcript

  • 1. Personal and Business Branding Through Social Media Salem-Roanoke County Chamber of Commerce September 22, 2009 Presented by: Patsy Stewart, Optimized Strategies Janeson Keeley, JTKWeb
  • 2. What is social media?
    • Social media is
    • a means to generate conversations
    • Stop thinking campaigns
    • Start thinking conversations
    • Translate conversations into Results
  • 3. Your Social Media Strategy
    • Assess your digital footprint
    • Identify your expectations
    • Define your plan
    • Create your personal/business brand
    • Implement your plan
    • Assess your results
    • Tweak your plan
  • 4. What is a digital footprint?
    • Traces left by someone’s activity in a digital environment
    • Passive – “Data collected about an action without any client activation” (e.g., IP information collected by a web server)
    • Active – “Created when personal data is released deliberately by the user for the purpose of sharing information about oneself”
    • http:// en.wikipedia.org/wiki/Digital_footprint . 20 Aug 2009.
  • 5. 1. Assess your digital footprint
    • Google yourself – print out the first two pages of results
    • Identify your competitors – search on your keywords
    • Google your competitors
    • If you’re digitally active , identify baseline of friends, followers, fans, connections, and web site visitors
  • 6. 2. Identify your expectations
    • Increase your exposure
    • Build your business or personal brand
    • Build brand awareness
    • Increase web site / blog traffic
    • Increase number of customers
    • Increase revenue
    • Improve customer service
  • 7. 3. Define your plan
    • Determine your target market
    • Select your tools
      • LinkedIn
      • Blogs
      • Facebook
      • Twitter
    • Determine a schedule of regular activities to engage in for a specified period of time
  • 8. 4. Create your brand
    • Things to consider:
    • Your personal or business “personality”
    • The products and services you offer
    • What makes you unique
  • 9. What is a “personal brand”?
    • The qualities and characteristics that distinguish you from other people
    • The mental and emotional impression that others have of you, which follows you no matter what company you work for or what position you hold
  • 10. What is a “business brand”?
    • The qualities and characteristics that distinguish your business from other businesses
    • The mental and emotional impression that other people have of your business
  • 11. What establishes a brand?
    • Presentation
    • Interactions with others
    • What you leave behind
  • 12. Your personality
    • Identify:
    • Your personal or business “personality” -
    • what you talk about
    • Choose:
    • Your username(s)
    • Colors
    • Logo, photo, avatar
  • 13. Exercise
    • What else can convey your personal/business personality?
  • 14. Your products and services
    • Identify:
    • Business products and services you offer
    • Research:
    • Keywords commonly used in searches in your industry
    • Choose:
    • Keywords to target
  • 15. Exercise
    • What keywords describe your business?
  • 16. What makes you unique?
    • Identify:
    • What makes you different from other people/businesses in your field
    • Choose:
    • Your tagline – keywords
    • Your “hook” – question
    • Your personal “signature”
  • 17. Exercise
    • Everybody should have an “elevator pitch”. You want to convert that to a tagline for use in social media.
    • What is your tagline?
  • 18. Create your profiles
    • Mini profile – 160 characters
    • Short profile – 1-2 paragraphs
    • Detailed profile – your online resum é
    • Education, employment history, accomplishments, organizations, awards
    • Be sure to include your keywords!
  • 19. Interacting with others
    • Social media is social
    • How you interact with others is important
      • Giving
      • Sharing
      • Connecting
      • Helping
      • Being positive and respectful
    • Business vs. personal interactions
  • 20. Exercise
    • Examples of positive and negative interactions
  • 21. Types of interactions
    • Connecting
    • Informing
    • Educating
    • Asking
    • Answering
    • Promoting others
    • Promoting yourself
  • 22. Exercise
    • How can you apply these types of interactions to your business?
  • 23. The impressions you make
    • Impressions are emotional memories
    • Be positive
    • Be memorable
    • Be consistent
    • Be loyal
    • Turn negative interactions into positive interactions
  • 24. 5. Implement your plan
    • Commit to engaging in particular activities at a specified frequency for a given period of time
    • Put these into your daily schedule
  • 25. 6. Assess your results
    • In 30-60 days:
    • Google yourself again
    • Google your competitors
    • Get updates on your friends, followers, fans, connections, and visitors
    • Assess your business visibility
    • Assess your business growth, clients, and revenue
  • 26. 7. Tweak your plan
    • Evaluate your results and make any changes or enhancements that will get you closer to your goals
    • Continue doing those things that have proven most effective
  • 27. What’s next?
    • In the next seminar we’ll learn to use these tools to develop your digital footprint.
    • LinkedIn and blogging
    • Facebook and Twitter
  • 28. About Our Presenters Janeson Keeley Janeson is the owner of JTKWeb , which specializes in website development, search engine optimization, and pay-per-click campaign management. She is also the founder of TweetVA - Virginia's Twitter Directory - at www.tweetva.com .  @janeson59 on twitter Patsy Stewart Patsy is the Director of Social Media for Optimized Strategies as well as she manages a recruitment team for Jobzcafe. She is recognized as a thought leader in social media.  She serves as project manager for Optimized Strategies marketing and website development business. @stewartb2b on twitter