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Paretos the business opportunity 07112010

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  • Be known as the provider of the most useful and easy to use sales tool for managing anything to do with sales
  • Field sales managing Projects or a distribution channelTelephone sales making a high volume of outbound calls chasing projects or cold callingConsultative sales force dealing with multiple projects with long and short sales cycles
  • Pipeline status by team, customer group, industry
  • In 2006, IDC estimates that the software on demand represented $3.98 billion in revenue, and by 2011, this opportunity will reach $14.5 billion, representing a compound annual growth rate (CAGR) of 30%.1000 million
  • Target is to own 10% of the potential SMB market26 Million is the target (10% of the market)
  • Paretos will adopt a direct marketing approach using a best in class ecommerce website to take in businessBusiness will be driven to the site by implementing an aggressive sales and marketing strategy ofTargetted mail campaigns and telephone follow up backed up by an on the ground sales personBusiness magazinesNewspapersGoogle adwords
  • Transcript

    • 1. ales
      trategic
      Gary Stewart, Sales Cloud Ltd (Trading as Paretos)
      imple
      ervice
      upport
      uccess
    • 2. Concept/product overview
      Market size
      Who is it for
      Competition
      Why choose Paretos
      Business model
      Sales & Marketing strategy
      Summary Financials
      Funding needs
      Profile
      Initial feedback from the market
      Agenda
    • 3. Concept – product overview
      Paretos is an on line CRM focussed purely on SFA
      Paretos provides a complete sales CRM solution
      Our CRM solution consists of two elements
      Sales person interface
      Management interface
    • 4. Product overviewOffering usability and capability
      Sales person interface:
      Designed to work on a number of levelsdepending on the sales activity including
      Field sales
      Telephone sales
      Consultative sales force dealing with multiple projects with long and short sales cycles
      .
    • 5. Product overview Management interface
      • Sales leader interface:
      • 6. Run Reports on Pipeline status
      • 7. Integrate your own sales process
    • USP 1 Helps you build a process to manage your sales force
      USP 2 Sales and activity centric
      USP 3 Usability and high capability
      Unique selling points
    • 8. The opportunity
      Total projected value of the SaaS market is 5.6 Billion for 2011 (7.4 Billion for 2012)
      Half of this is sales CRM related 2.8 Billion
      European market is worth 672 Million in SaaS CRM sales
      Source CRM Forecasts.com
    • 9. Paretos target market value 26 Million (See next Slide)
    • 10. Verticals targeted
      Start ups
      Also
      Service providers (System Integrators/Value Added Resellers)
      Distribution & warehousing companies
      Manufacturing (SMB)
      Insurance
      Transportation
    • 11. EUROPE – SALES STRATEGY
      Messaging & Positioning
      Pure high capability SFA tool to help you increase sales
      Aimed at SMB
      Pricing €11.99 per user per Month
      Inside sales
      Field sales (Potentially after 3 years)
    • 12. Competition
      Salesforce
      Oracle
      Sage
      SAP
      Axapta
      Goldmine
      ZOHO
      All are account centric systems
      Paretos is activity and sales project centric
    • 13. VISION ANDTARGETS
      Vision
      Be known as the provider of the most useful and easy to use sales tool for managing anything to do with sales
      2017
      10 Million
      Centralized
      sales team
      Targeted Marketing
      Sales and marketing organization
    • 14. Financials – summary
    • 15. What initial customers are saying
      … “I do not understand that much about sales or technology (Except for isolation), but now I have a program which is very good and most important very easy for my team and for me, I recommend Paretos” …
      CoenHeinemans, Owner, HeinemansIsolatie & Brand Preventie (Netherlands)
      … “After evaluating a number of systems we chose the Paretos system because we needed a user friendly tool that provided clarity on both achieved and projected sales revenue for different markets” …
      Deirdre Keane, Head of corporate training and business development, Motiv8
      “I really like the Paretos system as it not time consuming and enables me and my team to keep our focus on sales” …
      Colum Whelan, Owner, C&L Industrial
      … “Paretos has kept us focussed on the conversion of key projects and opportunities and contributed to our 30% sales growth in 2010 ” …
      Jerry O’Gorman, Managing Director B&B Electronics
    • 16. Thank you for your time
      Any questions?

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