Social Media in 2012Course objectivesBy completing this course, you will be able to : Explain what Social Media is Explain what are the main Social Media in 2012 Explain why they represent opportunities
Social Media in 2012Course topicsCourse’s plan Introduction Social Media Facebook Twitter LinkedIn Others Conclusion
Social Media in 2012Introduction 32,7% of the global population us Internet ~2,267,233,742 persons (Internet World State) + 69% since 2008 Internet Users in the World 2500 2000 1500 1000 Users (in Millions) 500 0 2007 2008 2009 2010 2011
Social Media in 2012Introduction 612,843,429 of websites (February 2012, Netcraft) > 152 Millions of blogs (BlogPulse) And 77% of UK consumers would use information from blogs to influence their purchasing decisions And what about Social Networks ?
Social Media in 2012Social Media What is a Social Media ? Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” - Wikipedia
Social Media in 2012Social Networks What is a Social Network ? A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. - Wikipedia
Social Media in 2012Social Networks What are the main Social Networks today ? Facebook Twitter LinkedIn …
Social Media in 2012Facebook Launched in February 2004 Features : Create profiles with photos, lists of personal interests, and other personal information Communicate with friends and other users through messages and a chat feature Create and join interest groups and "like pages, some of which are maintained by organizations
Social Media in 2012Facebook Ok, you already knew that… But do you know that Facebook : Surpassed Google in the US in 2010 Was the most searched term for 2011 Has : 175 Millions of users logged everyday – 65 Millions from mobiles 30 Billions of content shared per month 3 Millions photos uploaded per month
Social Media in 2012Facebook If Facebook were a country, it would be the 3rd most populated 1 336 450 000 1 178 436 000 400 000 000 308 898 000
Social Media in 2012Facebook Facebook & Open Source : Creation of HipHop for PHP : Source code transformer which programmatically transforms PHP source code into highly optimized C++ and then uses g++ to compile it to machine code
Social Media in 2012Facebook Facebook Open Source contributions : Creation of Cassandra : A NoSQL solution designed to handle very large amounts of data spread out across many commodity servers while providing a highly available service with no single point of failure.
Social Media in 2012Facebook Facebook Open Source contributions : Other contributions on existing project as : Apache Hadoop Apache Hive MySQL …
Social Media in 2012Twitter Created in March 2006 Micro-blogging service Features : Users send and read text-based posts of up to 140 characters Users may subscribe to other users tweets – this is known as following and subscribers are known as followers Users can group posts together by topic or type by use of hashtags
Social Media in 2012Twitter Most widely adopted social media tactic used by 78% of company respondents and 74% of agency clients Some numbers : 25 Billion of Tweets in 2010 140 Million Tweets sent per day 456 Tweets per seconds 19 Millions follow Lady Gaga More than the president of United States One single tweet reach more people than Wall Street Journal, New York Times and USA Today combined!
Social Media in 2012Twitter Twitter Open Source contributions : Creation of Gizzard Scala Framework : A sharding framework to create custom fault- tolerant, distributed databases Creation Flock DB : A distributed, fault-tolerant graph database for managing data at webscale (NoSQL)
Social Media in 2012LinkedIn Founded in December 2002 Professional networking Allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections 150 Millions of users
Social Media in 2012LinkedIn LinkedIn Open Source contributions : Creation of Project Voldemort : A distributed data store that is designed as a key- value store used by LinkedIn for high-scalability storage (NoSQL)
Social Media in 2012Other Social Media… Flickr: 3 000 photos per minutes Wikipedia: 14 Millions of articles YouTube : 4th most visited site 2 Billions of videos view everyday 24 hours of video uploaded every minute
Social Media in 2012Conclusion Social media are now unavoidable They all bring new opportunities More and more startups rely on their API Centralized mines of information Long register process replaced by a simple Facebook Connect
Social Media in 2012Conclusion Influence SEO Collective IQ : Facebook friend’s “Like” influence Bing results Google+ “+1” influence Google ones In 24h, 90 000 iPhones and 160 000 Android devices are sold Almost all of them will use social networks Social networks everywhere !
Social Media in 2012Stop-and-think Do you have any questions ?