Getting everyone onboard the Search & Social Media Marketing bus

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Presentation given through the Search & Social Media Marketing course at the University of Salford, 17th November 2010

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Getting everyone onboard the Search & Social Media Marketing bus

  1. 1. Getting Everyone on Board the #SSMM Bus Steven Flower > #ssmm > 17th Nov 2010
  2. 2. SSMM is a journey... http://www.flickr.com/photos/elsie/202031037/
  3. 3. ...not everyone wants to go on http://dilbert.com/strips/comic/2004-12-25/
  4. 4. ...or can go on! http://dilbert.com/strips/comic/2010-09-13/
  5. 5. We've just started ours...! http://www.plings.net/blog/
  6. 6. About Plings...
  7. 7. Plings is...
  8. 8. ...like a TV schedule http://www.radiotimes.com
  9. 9. … but based upon aggregating data from lots of sources http://www.kayak.com/
  10. 10. … but about youth clubs, sports centres and community stuff http://www.flickr.com/photos/plings/3371086036/in/set-72157615596540377/
  11. 11. Whilst the end users are important...
  12. 12. Our key stakeholders are really people in government http://www.youtube.com/watch?v=LxgH84jJKW4&feature=fvw
  13. 13. Five ways to engage your stakeholders with #SSMM Therefore, we need a plan
  14. 14. 1 – Scare them
  15. 15. People are talking right now
  16. 16. 2 – Delight them
  17. 17. The wonder of the well optimised SERP result!
  18. 18. 3 – Impress them
  19. 19. Stats can be useful when you understand them!
  20. 20. 4 – Save them Money
  21. 21. Analytics and Insights provide us with benchmarks
  22. 22. 5 – Meet them
  23. 23. Sounds obvious, but always useful!
  24. 24. You can even eat cakes!
  25. 25. But always..
  26. 26. Know your stuff
  27. 27. Be prepared to explain your numbers
  28. 28. Agree your metrics
  29. 29. http://www.youtube.com/watch?v=irjgfW0BIrw Understand what to measure
  30. 30. Build a Matrix
  31. 31. http://edu.blogs.com/edublogs/2009/03/how-to-help-people-better-use- the-net-go-to-them-let-them-copy-open-up.html Put it in a framework
  32. 32. So:
  33. 33. Getting Everyone on Board the #SSMM Bus Five Ways to Get the Right People on the Relevant #SSMM Bus, Just as it Leaves...
  34. 34. Finished now. I probably need a sit down... Thanks! Any questions, ask now or @stevieflow steven@substance.coop 0161 244 5440

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