FOR IMMEDIATE RELEASEA tribute to mother, for her purest of loveFarEastFlora.com® 2008 Mother’s Day collection includes re...
There is perhaps no other flower more appropriate to represent a mother’s femininestrength, with qualities of robustness a...
FarEastFlora.com® 2008 Mother’s Day collection Product              Name       Price                 Description          ...
A mother holds her childrens                                hands for a while, but their hearts,                        UP...
Her children always come before                                   herself. Take this opportunity                        UP...
When words can’t say how much                        UP:                                you love your Mum, let this round ...
A union of shocking pink & red                       UP:                                     roses set amongst green      ...
This bag of flowers is one gift that                                       she will use again and again. As               ...
Warm her heart with a gift of                                    Origins facial masks that helps                          ...
Great Foods                                       Watch Mum glow on this special                                         d...
FOR IMMEDIATE RELEASEOdyssey of Love: FarEastFlora.com® Unveils Valentine’s Day ’08 OfferingsSelection includes perennial ...
A voyage of growth, falling in love and being in love ought not to be seen as an enddestination, but an unfolding story, a...
®to 14th February 2008. Orders can be placed either online at www.FarEastFlora.com orby telephone at 6251 2323. For more i...
AppendixRobert Sternberg’s Triangular Theory of LoveRobert Sternberg (born December 8, 1949) is a psychometrician and the ...
VN01: Romantic Paradise                  This prickly pair of loving                                                     U...
V09: Fiery Passion               This bouquet of red roses,                                                   UP: $109.90 ...
VN22: Timeless Love           Like the eternal beauty of roses,                                                  UP: $139....
The Campus Observer                                                   Alcohol: The Legal Drug                             ...
The Campus Observer                                                   The label is overly clinical, carrying the notion of...
The Campus Observer                                                   was clear that he was still troubled by the abrupt e...
The Campus Observer                                                    Coriander for the uninitiated                      ...
The Campus Observer                                                    It is both. Coriander as a spice refers to its drie...
The Campus Observer                                                                                                       ...
The Campus Observer                                                   NUSSU elects first female president                 ...
The Campus Observer                                                                                                       ...
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  1. 1. FOR IMMEDIATE RELEASEA tribute to mother, for her purest of loveFarEastFlora.com® 2008 Mother’s Day collection includes refreshing new floral designsSingapore, 11 April 2008 —If ever there is a flower that is synonymous with the meaningof Mothers Day, it must be the delightful carnation.Carnations, with its special significance, take centre-stage in the 2008 Mother’s Daycollection by leading flowers and gifts provider FarEastFlora.com®.“The unassuming carnation has long been associated with Mother’s Day. Consumerswill find carnations being used in innovative ways in our collection this year,” said RyanChioh, Managing Director of FarEastFlora.com®.Complementing 12 all-time bestsellers are 11 new creations from the team atFarEastFlora.com®. In total, customers will be able to take their pick from a range of 23flowers, plants and gift sets for Mother’s Day.The collection includes original floral creations such as a unique arrangement framedby willow fashioned into a heart-shape, a carnation topiary in a sugar pot and anarrangement in a beautiful white porcelain casserole. (See Appendix)“Carnations are found in most of our floral arrangements, given its special affiliation withMother’s Day,” he added.Carnations became associated with Mothers Day in 1908, when an advocate for theholiday, Anna Jarvis, sent 500 white carnations to her mothers West Virginia church inher honor. It was her late mothers favorite flower, and all the mothers at church thatday were to receive one to celebrate their dedication to their role.She had successfully lobbied prominent businessmen and politicians to create a specialday to honor mothers, resulting in a 1914 bill recognizing Mother’s Day as a nationalholiday.History aside, the carnation flower itself exemplifies many of the wonderful qualities ofmothers. Carnations are hardy and long-lasting, like a mother’s unwavering love for herfamily.Indeed, carnations enjoy a long vase life, lasting up to 10 days in cool conditions. FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  2. 2. There is perhaps no other flower more appropriate to represent a mother’s femininestrength, with qualities of robustness and delicacy as epitomized in the carnation’shardiness and exquisitely frilled petals.Besides carnation floral gifts, consumers can also express their love on Mother’s Daywith skin and body care products and food hampers. Containing products from theNatural Beauty by Origins range, Crabtree & Evelyn gourmet items and fortifying tonics,these gifts will please mothers to no end.As Ryan puts it, “No gift is too much for our mothers, who have sacrificed so much for usthrough their tireless love. Mother’s Day presents are but a small way for us to expressgratitude to the amazing woman at the heart of every family.”The FarEastFlora.com® Mother’s Day 2008 collection will be available from 7th April to ®10th May 2008. Orders can be placed either online at www.FarEastFlora.com or bytelephone at 6251 2323. For more information on all product offerings, please visitwww.FarEastFlora.comAbout FarEastFlora.com® Pte LtdFarEastFlora.com® was established in 1999, as an extension of Far East Flora Pte Ltd’sonline business. As a pioneer in recognizing the Internet’s commercial potential, thismail order arm now offers over 1000 choices in flowers, gifts and hampers to more than140 countries. FarEastFlora.com® prides itself in providing customized gifts to meetdifferent customers’ needs. Other than an extensive range of flowers and gifts for alloccasions, FarEastFlora.com® specializes in floral decoration for weddings, events,customized corporate gifting and more. For more information about all productofferings, visit www.FarEastFlora.com.FarEastFlora.com® is also the proud winner of ZDNet Asias SMB of the Year 2006 and theSingapore Service Class Award. FarEastFlora.com is also the creator of Flower Memo®, apatent-pending innovation that displays color images on flowers, & Box of Blooms®,which won the Singapore Packaging Star Award 2005 & AsiaStar Award 2005.For all media enquiries, please contact:Sarah YongSenior ManagerFarEastFlora.com® Pte LtdHP: (65) 8118 2086Email: sarah@FarEastFlora.com FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  3. 3. FarEastFlora.com® 2008 Mother’s Day collection Product Name Price Description Image CodeFlowers Mothers never keep us waiting for their love, and neither should we. UP: Express your love eloquently with $69.90 this unique arrangement of pink (w/gst roses, gerberas, eustomas and $74.79) Close to my maroon carnation sprays framed MDN01 Heart by an endearing heart-shaped SP: ivy frame. Even a lavender $59.90 butterfly can’t resist but flit by to (w/gst smell the flowers. $64.09) w 50cm h 30cm (3 gerberas) At the heart of every family is Mum. Her tireless care and UP: dedication that stems from the $59.90 purest of love is given due (w/gst recognition with this lovely $64.09) Heart-felt arrangement of two-tone MDN02 Gratitude shocking pink carnations in a SP: heart-shaped box. You’ll leave $49.90 her in no doubt about your love (w/gst for her too. $53.39) w 26cm h 45cm (15 carnations) A mother’s love is like a beacon of light embracing you in good & UP: bad times. Her loving care is a ray $79.90 of sunshine during difficult times. (w/gst Convey your deep appreciation $85.49) for everything Mum has done & Ma, You’re MDN03 will inevitably do for you with this My Sunshine SP: cheerful arrangement of brilliant $59.90 sunflowers, orange roses, burnt- (w/gst gold gerberas and dainty yellow $64.09) carnation sprays. w 45cm h 30cm (3 sunflowers) FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  4. 4. A mother holds her childrens hands for a while, but their hearts, UP: forever. Tell her she holds an $89.90 important place in your heart (w/gst with this glowing arrangement of $96.19)MDN04 Sweet sweetly-scented lilies, soft Embrace centerpink pink roses and SP: carnations. Like your sweet $69.90 embrace, this gift will touch her (w/gst heart in a splendid way. $74.79) w 50cm h 30cm (8 carnations) Emblems of Mother’s Day, pink carnations are wonderful UP: representations of Mum’s love— $49.90 soft and feminine, yet strong and (w/gst firm. This distinctive fuchsia $53.39) Bejewelled carnation topiary arrives in aMDN05 Thanks white porcelain sugar jar, which SP: can be reused. She’ll be $39.90 rendered speechless with your (w/gst sweet gesture. $42.69) w 12cm h 40cm (9 carnations) You will never forget Mum’s cooking, for it is always prepared from the heart. Tell her how much UP: you appreciate the love and $79.90 care she gives to the family with (w/gst this beautiful white porcelain Mum’s Love: $85.49) casserole filled with delightfulMDN06 Always from orange gerberas, yam roses and the Heart SP: pink carnation sprays. This $69.90 microwave-safe casserole can (w/gst be reused to whip up more $74.79) nourishing dishes for the family! w 26cm h 12cm (6 roses) FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  5. 5. Her children always come before herself. Take this opportunity UP: during Mother’s Day to $79.90 demonstrate your appreciation (w/gst of her selflessness with this gift. $85.49) Containing two-tone orange BloomingMDN07 carnations, champagne roses Gratitude SP: and delicate yellow alstroemerias $69.90 in a container with peach motifs, (w/gst this arrangement will convey your $74.79) gratitude beautifully. w 50cm h 30cm (9 carnations) Pink is the color of nurturing and compassion. This pleasing arrangement of pink gerberas, UP: eustomas, shocking pink $89.90 carnations and beautifully (w/gst textured fruticosa in our exclusive $96.19) Nurturing pink mosaic vase speaks of yourMDN08 Love appreciation for her unflagging SP: nurturing over the years. Mum will $69.90 be delighted to receive such an (w/gst eloquent expression of your $74.79) appreciation! w 28cm h 40cm (6 carnations) On Mother’s Day, surprise Mum UP: with this extravagant $89.90 arrangement of champagne (w/gst roses, yellow carnation sprays Purple $96.19) and eustomas in various shadesMDN09 Extravaganc of purple. A color associated with e SP: royalty, this purple floral $79.90 arrangement will make her feel (w/gst like a queen on this special day! $85.49) w 35cm h 40cm (9 roses) FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  6. 6. When words can’t say how much UP: you love your Mum, let this round $89.90 bouquet articulate your profound (w/gst attachment to her. The profusion $96.19) Effusive of lovely maroon carnations andMDN10 Affections pink eustomas makes this SP: bouquet a clear symbol of your $69.90 effusive love for Mum! (w/gst w 35cm h 45cm $74.79) (6 carnations) UP: For the sophisticated mother, this $99.90 magnificent sheaf bouquet of (w/gst scented pink lilies, light pink roses $106.8 and deep red carnations will Mom, I Love 9) wow her this Mother’s Day. YourMDN11 You Mum will be the source of much SP: envy when she receives this eye- $79.90 catching gift! (w/gst w 45cm h 75cm $85.49) (3 lilies) Serenade Mum with this UP: mesmerizing round bouquet of $49.90 deep red carnations, safari sunset (w/gst and song of india this Mother’s $53.39) Crimson Day. Representing your immenseMDN12 Charm thankfulness to Mum, she’ll be SP: charmed by this thoughtful $39.90 bouquet! (w/gst w 23cm h 24cm $42.69) (12 carnations) FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  7. 7. A union of shocking pink & red UP: roses set amongst green $79.90 carnations symbolizes Mum’s (w/gst grace, gentleness and strength. $85.49) Utmost This splendid aqua bouquet saysMDN13 Admiration it all! It is the perfect declaration SP: of your admiration for Mum on $69.90 this special day. (w/gst w 35cm h 50cm $74.79) (8 carnations) Shower Mum with plenty of love UP: and kisses with this majestic $99.90 bouquet befitting a queen like (w/gst her. Just like what the great $106.8 Abraham Lincoln used to say, “All Majestic 9 that I am or ever hope to be, IMDN14 Affections owe to my angel Mother.” She SP: will feel oh-so-loved by such a $89.90 pleasing sight of white Marco (w/gst Polo lilies and pink eustomas. $96.19) w 45cm h 50cm (3 lilies) UP: This pretty basket of pink roses $69.90 and carnations will bring a smile (w/gst to Mum! Evoking the tranquil $74.79) beauty of countryside, this is a gift CountryMDN15 that never goes out of style. She’ll Blossoms SP: also love the delicate scent of $59.90 the pink roses! Bag measures (w/gst l 23cm w 15cm h 16cm $64.09) (9 roses) FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  8. 8. This bag of flowers is one gift that she will use again and again. As UP: Mum uses this hand-woven rattan $79.90 shoulder bag to do her shopping, (w/gst you can be sure she will $85.49) remember your thoughtfulness. Color Me MDN16 Comes with an enchanting Pretty SP: arrangement of fuchsia roses, $69.90 radiant orange gerberas and (w/gst tangerine carnation sprays. Bag $74.79) measures l 35cm w 10cm h 24cm (8 roses) Mum will be enthralled with this UP: splendid watering can, $59.90 individually hand-painted and (w/gst blossoming with red roses, orange $64.09) Scarlet gerberas and purple carnations. MDN17 Beauty The watering can is ideal for SP: watering her plants. A perfect gift $49.90 for Mums with green fingers! (w/gst w 25cm h 32cm $53.39) (8 carnations)Skin and Body Care She’ll appreciate this thoughtful gift of Origins Spot Remover® (10ml) containing redness- reducing salicylic acid, oregano UP: and clove extracts. Even during $69.90 the most humid of days, she’ll find (w/gst her skin clear, fresh and matte as $74.79) she uses Zero Oil® (18ml), with its MDN18 Pristine Glow blend of winterbloom and SP: Chinese camphor. Her dresser will $64.90 be instantly freshened up by (w/gst these skin enhancers that come $69.44) with radiant roses reminiscent of spring flowers emerging after a long winter. w 25cm h 15cm (7 carnations) FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  9. 9. Warm her heart with a gift of Origins facial masks that helps maintain the radiant glow in her skin! Containing special seaweed extracts, You’re Getting Warmer™ Purifying Clay Mask UP: (50ml) helps to refresh and $79.90 protect while deep-cleansing (w/gst clay clears pores of impurities. $85.49) Overflowing With Drink Up® Hydrating Mask MDN19 Radiance (50ml), she keeps her skin SP: beautifully firm and supple. $69.90 Containing algae extracts & (w/gst apricot kernel oil, it moisturizes & is $74.79) truly a “fountain of youth” for her tired skin. Comes with a cheery arrangement of warm yellow Gerberas in a watering can. l 35cm w 15cm h 30cm (5 gerberas)Plants Kudos to the greatest woman of our lives for the person that we are today. Send your deepest love with this eco-friendly gift of UP: ficus pumila & a naturally heart- $69.90 shaped hoya plant with (w/gst gleaming gold “I Love You” $74.79) Garden of Flower Memo inscribed on it. A MDN20 Love mini greenhouse garden that SP: sustains itself, it’s an ingenious gift $59.90 for your busy & homeproud Mum! (w/gst w 19cm h 17cm $64.09) *Due to the seasonality of plants, we may substitute a different plant of equal or greater value. Show Mum that you care with this exquisite gift of orchids that will flourish beautifully indoors. A vivid UP: portrait of Mum’s strength and $99.90 sophistication, these fuchsia (w/gst Phalaenopsis orchids rising from $106.8 our hand-painted planter with Amethyst 9) gold-trimmed scalloped edges MDN21 Grace are flanked by the Peace Lily. SP: You’ll please her to no end with $89.90 this gift. (w/gst l 32cm w 25cm h 75cm $96.19) (2 phalaenopsis) FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  10. 10. Great Foods Watch Mum glow on this special day with these luxurious treats from Crabtree & Evelyn! Tantalize UP: her taste buds with melt-in-your- $89.90 mouth All Butter Lemon Cookies (w/gst (200g), All Butter Hazelnut $96.19) Cookies (200g), soothing Organic Cottage MDN22 Camomile Tea (10 bags), sweet Fancy SP: English Flower Honey (2 x 57g) & $84.90 Strawberry Mini Preserves (57g). (w/gst This irresistible wicker gift basket $90.84) comes with a dainty country floral embellishment. 12cm w 20cm h 28cm (6 roses) UP: Be in Mum’s good books forever $144.9 with this caring gesture of 0 nourishing health and beauty (w/gst supplements. Arriving with an $155.0 orange gerbera bouquet to wish 4) Happiness & her happiness and vitality, she’ll MDN23 Vitality be secretly pleased with these SP: thoughtful gifts of New Moon $129.9 Superior Bird’s Nest with Collagen 0 (6 x 75g) and Yomeishu (700ml). (w/gst w 18cm h 25cm $138.9 (6 gerberas) 9) FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  11. 11. FOR IMMEDIATE RELEASEOdyssey of Love: FarEastFlora.com® Unveils Valentine’s Day ’08 OfferingsSelection includes perennial bestsellers and new creations lending a new eloquence to theexpression of loveSingapore, XX December 2007 – Love is not simply, love. It is not an eventuality a couplebecomes swept into, but more accurately, a personal voyage unique to each couple.The 2008 Valentine’s Day collection by leading flowers and gifts providerFarEastFlora.com® speaks of the various stages in love’s journey, allowing consumers toexpress their loving sentiments more eloquently through floral gifts. Complementing 16all-time bestsellers are 14 new creations from the team at FarEastFlora.com®. In total,customers will be able to take their pick from a range of 30 bouquets and floralarrangements specially created for Valentine’s Day 2008.The range for Valentine’s Day 2008 represents the culmination of product developmentcentered on the theme of love as a special voyage.The metaphor of an unfolding narrative journey demonstrates the more nuanced realityof love, that of a unique combination of emotions experienced by people in variousstages of love.This is a departure from clichéd representations and breathes new possibilities into theact of giving flowers during Valentine’s Day. “Mainstream ideas common in our culturalrepresentations of love are often too narrow and stereotyped. They simply do notreflect the many shades of meaning and emotions people in love experience,” saidRyan Chioh, Managing Director of FarEastFlora.com®.“Popular culture narratives of love do not in any way reflect individual stories of love.We hope to inject subtlety into the expression of love and affection through our gifts,”he added.Indeed, love in reality is far more nuanced. It runs the gamut of intense physical ardor,pragmatic partnership, selfless abandonment, dizzying infatuation and secret longing,to name but a few.Words do no justice to the spectrum of emotional states love brings. Truly, love is amany-splendored thing, a journey of growing intensity and discovery of not only theone you love, but also of oneself. FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  12. 12. A voyage of growth, falling in love and being in love ought not to be seen as an enddestination, but an unfolding story, a beautiful play with its various acts.This is no mere metaphor used carelessly to describe love. American psychologistRobert Sternberg describes love as encompassing various dimensions of intimacy,commitment and passion in his famous theoretical model. (Please see Appendix)Depending on combination and intensities, different ‘types’ of love result, includingliking and infatuation to fatuous, passionate, companionate and consummate love.Therefore, being in love signifies the beginning of a journey of discovering what love is. Itis not a state that one ‘falls’ into, but rather a journey of various stages full ofunexpected destinations unique to each couple.Depending on which part of love’s journey you are at, express it with flowers from anarray of flowers in the 2008 FarEastFlora.com® Valentine’s Day collection. A traditionfrom Victorian times when flowers had a vocabulary of their own, the giving of flowerswere an eloquent and sophisticated expression of affections.Evoking the heady sweetness of puppy love, Loving Pair expresses the saccharine buzznew lovers experience as they enter a Romantic Paradise of their own. To those whoare truly in love, the experience of Soaring Love is nothing less than A Gift from Above,igniting a Fiery Passion that cannot be complete with sensuous Love and Kisses.Tender Affection never leaves a couple in love, but eventually becomes an Intoxicationimpossible to resist, as a Circle of Love that is blissfully complete, culminates in anexquisite Timeless Love.Amidst the hustle of bustle of modern living, a loving relationship however committed,can still find its initial fervor dampened. To sustain a continued love journey, there is noharm in stoking the fires further, with a timely reminder of Rosy Jewels, a SentimentalValentine or a simple Thank You, My Love to reaffirm one’s appreciation and care tothe special companion in love’s journey. (Please see Appendix for floral gift items stated initalics)Saying it with gifts and Flower Memo®The company’s trademarked Flower Memo® will also make an appearance. Thebouquet, “Three Simple Words” (VN20) will have 12 roses with the words “I love you” oneach bloom. Retailing at SGD$149.90, the bouquet is another perennial favorite thatFarEastFlora.com included in its 2008 selection.The FarEastFlora.com® Valentine’s Day 2008 collection will be available from 1st January FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  13. 13. ®to 14th February 2008. Orders can be placed either online at www.FarEastFlora.com orby telephone at 6251 2323. For more information on all product offerings, please visitwww.FarEastFlora.comAbout FarEastFlora.com® Pte LtdFarEastFlora.com® was established in 1999, as an extension of Far East Flora Pte Ltd’sonline business. As a pioneer in recognizing the Internet’s commercial potential, thismail order arm now offers over 500 choices in flowers, gifts and hampers to more than140 countries. FarEastFlora.com® prides itself in providing customized gifts to meetdifferent customers’ needs. Other than an extensive range of flowers and gifts for alloccasions, FarEastFlora.com® specializes in floral decoration for weddings, events,customized corporate gifting and more. For more information about all productofferings, visit www.FarEastFlora.com.FarEastFlora.com® is also the proud winner of ZDNet Asias SMB of the Year 2006 and theSingapore Service Class Award. FarEastFlora.com is also the creator of Flower Memo®, apatent-pending innovation that displays color images on flowers, & Box of Blooms®,which won the Singapore Packaging Star Award 2005 & AsiaStar Award 2005.For all media enquiries, please contact:Sarah YongSenior ManagerFarEastFlora.com® Pte LtdHP: (65) 8118 2086Email: sarah@FarEastFlora.com FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  14. 14. AppendixRobert Sternberg’s Triangular Theory of LoveRobert Sternberg (born December 8, 1949) is a psychometrician and the Dean of Arts andSciences at Tufts University. He was formerly IBM Professor of Psychology and Education at YaleUniversity and the President of the American Psychological Association. He is a member of theeditorial boards of numerous journals, including American Psychologist. Sternberg has a BA fromYale University and a PhD from Stanford University. Source: Wikipedia Combinations of intimacy, passion, and commitment Intimacy Passion Commitment Nonlove Liking or friendship x Infatuation or limerence x Empty love x Romantic love x x Companionate love x x Fatuous love x x Consummate love x x x FarEastFlora.com Pte Ltd 565 Thomson Road Singapore 298184 tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  15. 15. VN01: Romantic Paradise This prickly pair of loving UP: $89.90 (w/gst hedgehogs snuggles up, nose to $96.19) nose in their little garden of red and pink roses. Their garden is a SP: $79.90 (w/gst little piece of heaven on earth! A $85.49) gift of this cute pair conveys how (Save $10/ much you and your loved one 11.1%) mean to each other. (roses x 5) VN02: Loving Pair Good things come in a pair, as UP: $99.90 (w/gst the Chinese saying goes. This $106.89) puppy duo nestled in a bed of pink roses and pink button poms SP: $89.90 (w/gst embodies the perfect love $96.19) shared between your special (Save $10/ one and you. 10%) (roses x 6) VN07: Soaring Love Send her heart aflutter with this UP: $119.90 (w/gst delicate arrangement of creamy $128.29) roses trimmed with soft asparagus fern and margaret SP: $99.90 (w/gst poms. Perched atop a shapely $106.89) vase of glass, this gift will tell her (Save $20/ how she makes your heart soar. 16.7%) (roses x 9) VN05: A Gift from Above The rose must be a gift; a gift from Heaven to show us love. Tell UP: $129.90 (w/gst her how precious the gift of her $138.99) love is with two bottles of Crabtree & Evelyn Rosewater SP: $109.90 (w/gst Bath Gel (250ml) & Rosewater $117.59) Hand & Body Lotion (250ml) (Save $20/ snuggled in an immaculate bed 15.4%) of shocking pink rose and pink carnation sprays. (roses x 3)FarEastFlora.com Pte Ltd565 Thomson Road Singapore 298184tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  16. 16. V09: Fiery Passion This bouquet of red roses, UP: $109.90 (w/gst carnations and hypericums $117.59) speaks of the intense ardor you feel for her. It evokes the fruition SP: $99.90 (w/gst of a fiery love from passionate $106.89) courtship. The vivid colors will (Save $10/ convey the deep love shared 9.1%) between the two of you. (roses x 10) VN14: Love and Kisses Lay this bouquet of shocking pink UP: $114.90 (w/gst & white love next to her as she $122.94) sweetly slumbers. Like the tender kisses you plant on her face, it will SP: $99.90 (w/gst fill her with the warm rush of $106.89) affection that only one person (Save $15/ can evoke – you. 13.1%) (roses x 12) VN23: Intoxication UP: $124.90 (w/gst Intoxicate your sweetheart with $133.64) this heady floral concoction of pink roses, laced with pink SP: $109.90 (w/gst alstroemeria, Your display of $117.59) affection will leave her high on (Save $15/ the spirit of love. 12%) (roses x 15) VN24: Circle of Love Love is strong yet delicate. Let UP: $119.90 (w/gst this circle of lovely red roses $128.29) represent the completeness of your bond with her, and serve as SP: $104.90 (w/gst a symbol of your delicate shared $112.24) love – one that grows with every (Save $15/ passing moment. 12.5%) (roses x 15)FarEastFlora.com Pte Ltd565 Thomson Road Singapore 298184tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  17. 17. VN22: Timeless Love Like the eternal beauty of roses, UP: $139.90 (w/gst your love for her is timeless. $149.69) Express this sentiment with our lush arrangement of crimson SP: $119.90 (w/gst roses, ringed with a generous $128.29) sprinkling of baby’s breath. Why (Save $20/ say more when this gesture of 14.3%) love tells a thousand words? (roses x 20) VN21: Sentimental Valentine Dedicate this elegant round UP: $219.90 (w/gst bouquet of crimson red & $235.29) centrepink roses to her this Valentine’s Day, & she’ll know SP: $169.90 (w/gst how much you really appreciate $181.79) her. There’s no better time to (Save $50/ show her that you’re truly 22.7%) thankful to have her. (roses x 40) VN30: Rosy Jewels Court her with this exquisite jewel UP: $129.90 (w/gst box. Resembling colorful gems, $138.99) an assortment of roses sit in cozy clusters within our exclusive SP: $109.90 (w/gst wooden box trimmed with $117.59) decadent lilac faux fur. Go (Save $20/ ahead; show her how dazzlingly 15.4%) precious she is to you. (roses x 24) VN18: Thank You, My Love “Love is patience, kindness, UP: $129.90 (w/gst selflessness & care all rolled into $138.99) one. From you, I know perfect love truly exists. Here, I give you SP: $99.90 (w/gst mine in return – a bouquet of $106.89) pristine white lilies & creamy (Save $30/ roses. Thank you, my love!” 23.1%) (lilies x 5, roses x 6)FarEastFlora.com Pte Ltd565 Thomson Road Singapore 298184tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
  18. 18. The Campus Observer Alcohol: The Legal Drug Commentary By Steven Lim 29 August 2006 We may be familiar with scenes of youths getting drunk at clubs, but can they be said to be alcoholic? Although not a widespread problem, alcohol consumption amongst youths in Singapore is an emerging problem. In “Youth.SG”, a study by Ho Kong Chong and Jeffrey Yip, alcohol consumption was identified as one of several “risk behaviours” that young people, being “at an age of experimentation,” would be likely to engage in to the detriment of their health. Although the study’s data reveals that alcohol consumption is of comparatively lesser risk than smoking, it is worth taking a closer look, to understand the “psycho-social intricacies” behind alcohol consumption and its effects. The lure of alcohol Definitions and Labels ”I drink every evening after work to wind down. Some people think I am alcoholic, but that’s really nothing compared to what some of my other friends drink,” said Doreen Chia, a 24-year-old advertising executive. “I have a friend who can finish half a bottle of vodka at a go when he gets stressed. He is probably more of an alcoholic than me, but he produces brilliant stuff at work,” she added. What does it really mean then, to be alcoholic? Alcoholism is a useless term when it comes to understanding the behaviour of alcohol consumption amongst youths.http://www.campusobserver.org/2006/August/29/alcohol/alcohol.htm (1 of 3)4/19/2007 2:10:08 PM
  19. 19. The Campus Observer The label is overly clinical, carrying the notion of an ailment or a disease. It imposes a blanket conception on a behaviour which is certainly much more complex and nuanced than it seems. There is a difference between alcohol drinking as an illness or addiction to be ‘treated’ and alcohol dependency. How does one draw the line between the two? A dictionary definition of ‘alcoholism’ carries the connotation of ‘disease’ and “impaired day-to- day functioning”. But there are people—including famous American writers Ernest Hemingway and J.D. Salinger— who were notorious for drinking copious amounts and did not suffer any notable side effects. And what about people who deliberately go clubbing on an empty stomach, get inebriated after gulping several shots of vodka once the ‘Midnight Madness’ one-for-one drink promotion starts, and then proceed to behave in a drunken manner? As a clubber, I know these people are invariably labelled ‘alcoholic’. Yet upon closer observation, the people who drink much greater amounts at the club are not always so demonstrative and obviously ‘alcoholic’. The labels ‘alcoholism’, ‘alcohol abuse’ and ‘alcohol addiction’ carry too much arbitrariness. They may sound reasonable at first glance, but do not have any explanatory value. Alcohol Abuse versus Alcohol Dependence The US-based National Institute on Alcohol Abuse and Alcoholism makes a distinction between alcohol abusers and alcohol-dependent individuals. According to the NIAAA, an abuser is an individual who runs substantial risk of medical, psychological, social and legal problems from single bouts of drinking or “the effects of persistent high-risk alcohol use.” Meanwhile, the alcohol-dependent individual is characterized as one who runs the same risks but also experiences “physical and psychological dependence on alcohol that results in impaired ability to control drinking behaviour.” This impairment in control represents the critical distinction between abuse and dependence. Anecdotal evidence reveals that Singaporean youths are particularly susceptible to alcohol abuse, a precursor to the more serious alcohol dependency. This form of abuse manifests itself in the all-too-familiar, gung-ho exhortations of repeated “tahs!” at clubs, pubs, army messes, wedding dinners and barbecue gatherings, to name but a few. “Tah!” is Singlish for drinking in one gulp. Abuse may also involve binge-drinking, which invariably means consuming large amounts of alcohol continuously within a short period of time. To get a better picture of excessive alcohol consumption that goes beyond mere bingeing and abuse, I chatted with a mutual friend, Jason, who drinks almost daily, from his collection of duty- free liquors. “My favourite used to be vodka…now I do gin because it gets me there faster,” he said. The alcohol content of vodka is 40 percent while gin has 45 percent. When asked why he started drinking so much, Jason said, “After my girlfriend dumped me, I just drink and drink lor.” However, his body language revealed something more beneath the veneer of nonchalance. Ithttp://www.campusobserver.org/2006/August/29/alcohol/alcohol.htm (2 of 3)4/19/2007 2:10:08 PM
  20. 20. The Campus Observer was clear that he was still troubled by the abrupt end of this particular relationship. It may be said that Jason’s drinking behaviour is that of dependence. Others may feel that it is merely a temporary phase – a matter of abuse that will fade away with time. It is clear that diagnosis and labelling of drinking behaviour as ‘mild abuse’, ‘chronic abuse’ or even ‘alcohol dependency’ is an imprecise exercise, verging on guesswork and personal judgements. But for sure, if Jason’s drinking behaviour continues in the long run, he may very well become dependent on alcohol, and his daily functioning and activities could become impossible without a swig of alcohol to keep going. Copyright © The Campus Observer 2006http://www.campusobserver.org/2006/August/29/alcohol/alcohol.htm (3 of 3)4/19/2007 2:10:08 PM
  21. 21. The Campus Observer Coriander for the uninitiated By Steven Lim 6 October 2006 Coriander is one herb that tends to evoke polemical reactions. Either you love it, or you hate it. Once, during dinner at a hawker centre, my friend ordered oyster omelette, and asked the stallholder to leave out the coriander sprigs. I was surprised, to say the least. I love this herb, with its piquant aroma that does not overpower and serves as the perfect companion to numerous local dishes. My pal had might as well ordered the omelette without the oysters. The coriander was the perfect companion to the rich and briny flavours of the oysters and egg but for my friend, the dish was good without “the garnish,” which he said tasted bitter. Is coriander nothing more than a bitter- tasting garnish? Its very history belies this. Originating in the Mediterranean, coriander has been said to be one of the oldest spices used by mankind. Believed to have been cultivated for over 5,000 years, coriander fruits have been found in Egyptian tombs. Sanskrit texts and the Bible make references to it as well. In biblical times, the Hebrews used coriander as the bitter herb in the Passover meal. A line in the Old Testament’s Exodus also likens “manna” to the whiteness of coriander seed - “And the house of Israel called the name there of Manna: and it was like coriander seed, white”. It was the Romans that helped spread this wonderful plant. Julius Caeser’s soldiers carried coriander seeds with them, as a meat preserver and flavouring. Meanwhile, Medieval Europeans used the spice to “mask” rotten flavours in presumably less- than-fresh meats. You may wonder now if I am getting confused. Is coriander an herb or a spice?http://www.campusobserver.org/2006/October/06/coriander/coriander.html (1 of 3)4/19/2007 2:20:00 PM
  22. 22. The Campus Observer It is both. Coriander as a spice refers to its dried seeds, which are crushed and imparts dishes such as satay with an aromatic citrus-like flavour. While also used in Latin America, the Caribbean, India and China, it is probably in Southeast Asia that this plant is most appreciated. In many of the rempahs of the Malay Archipelago, coriander seed forms an integral part of the spice mixture, traditionally pounded into a paste with a mortar and pestle. The leaves are served as an accompaniment to many Indo-Chinese dishes, while the roots are much loved by the Thais. Ugly as it may seem, the root is used to spectacular effect in Thai cuisine. Once cleaned thoroughly, the root is used in green curry pastes, soups, marinades, stir-fries and dips. It is amazing how the root of the same plant can impart such a different taste and aroma from the leaves and seeds. A whiff of it transports you immediately to Thailand, to its street-side stalls hawking barbecued chicken (gai yang), green curry and steaming hot rice noodle soups served with fresh coriander and spring onion sprigs. However, to the uninitiated, the coriander can be one very misunderstood herb. I learnt this at a recent gathering where I had cooked gai yang, a dish consisting of chicken pieces marinated in a combination of pungent fish sauce, garlic and coriander root. During the gathering, a fellow journalist came up to me and, in an attempt to identify the herb in the dish, asked if I had used Chinese Angelica root (dang gui). Needless to say, I was, again, shocked. However, on hindsight, the mystery surrounding the coriander plant is understandable. After all, while many of the much-loved dishes of Southeast Asia would lose its character without this little plant, coriander has never been the lead actor in a dish. Rather, it complements, along with the other actors of garlic, chillies, ginger, spring onions, to name but a few. Now, what’s there not to love about coriander? _________________________________________________________ Recipe for Steven’s variation of Thai-style grilled chicken Ingredients: 500 grams chicken thighs 6 Coriander plants 6 garlic cloves 2cm of ginger 1 chilli padi 6 limes Thai fish sauce Sugar 3 tablespoons of vegetable oil Lemongrass (optional) Finely chop 5 coriander roots, along with the stem base, for every 500grams of chicken. You can use more if youhttp://www.campusobserver.org/2006/October/06/coriander/coriander.html (2 of 3)4/19/2007 2:20:00 PM
  23. 23. The Campus Observer wish. Then finely chop 6 cloves of garlic, 2cm of ginger and 1 chilli. Combine with approximately 5 tablespoons of Thai fish sauce, adjusting the amount to taste. Also, add sugar according to taste. Add oil to the marinade as a lubricant during the grilling process. Next, add the juice of 6 limes to the marinade. Adjust the amount according to taste. At this point, I personally like to add a stalk of roughly chopped lemongrass to the marinade, but this optional. Baste chicken in the marinade and leave it in the refrigerator for a few hours. Grill the marinated chicken at 250 degrees Celsius in a convection oven or over an open charcoal grill. Cook evenly on all sides and then baste the chicken pieces with the leftover marinade liquid. Serve with sweet Thai chilli sauce and fresh sprigs of coriander. Copyright © The Campus Observer 2006http://www.campusobserver.org/2006/October/06/coriander/coriander.html (3 of 3)4/19/2007 2:20:00 PM
  24. 24. The Campus Observer NUSSU elects first female president By Steven Lim 12 September 2006 The NUS Students’ Union has elected its first female president. Tay E Teng, fourth-year Business School undergraduate, was elected as President of the NUSSU 28th executive committee. The sole nominee for the position of President during a council meeting held on Sep. 8, she received an overall vote of confidence. Tay will succeed Danny Quek, the outgoing 27th president, with running mate Donald Koh, a third-year Industrial Design undergraduate. Like Tay, Koh was the sole nominee for the position of Vice-President. Endorsing Tay’s capability, Quek said, “She is able and has the heart. The gender should not matter.” “I had wanted her to be President. She has established very good contacts with the administration,” said Tan Ee Yong, the outgoing Honorary Financial Secretary. Agreeing, Lionel Wong, the incoming Honorary General Secretary, said, “I think she has a wealth of experience to bring with her. It doesn’t matter at all if she is male or female.” Tay is the outgoing vice-president and was a previous council representative of Business Club. She was also one of the founding members of “Hooked!”, an online magazine. During the 30-minute presentation, she articulated her vision for the new committee and stressed the need to not lose sight of the union’s vision. “The overarching principle of the Union is to serve students and uphold their welfare. Ultimately, the aim is towards a united and relevant union which truly represents student interests,” she said. As part of her plans to serve students better, she aims to raise awareness and establish a stronger union presence amongst students. “To better engage students, I hope to get more feedback from students, through dialogue sessions, focus groups or surveys. We will brand ourselves better,” she added. Her desire to improve NUSSU’s branding stems in part from a perceived lack of recognition from the student body. “The outgoing committee had done a lot, such as thehttp://www.campusobserver.org/2006/September/12/nussupres/nussupres.htm (1 of 2)4/19/2007 2:12:40 PM
  25. 25. The Campus Observer restoration of the mid-term break. But a lot of students take it for granted. They don’t know the difficulties involved,” Tay said. The mid-semester break was reduced from 7 to 5 days in 2004. In addition, she intends for the new committee to improve on its external branding by leveraging on existing projects such as Funkamania. Other new initiatives include the Tok Kok Campaign and Cuisine Fiesta. While acknowledging the novelty of her position as the first female NUSSU President, she does not feel that her gender should not be an issue at all. “Gender does not make a difference. It’s all about your willingness to serve. I hope to make a difference,” she said. Copyright © The Campus Observer 2006http://www.campusobserver.org/2006/September/12/nussupres/nussupres.htm (2 of 2)4/19/2007 2:12:40 PM

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