Why UX Makes A Difference

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  • 1. Why UX Makes A Difference Steve Zehngut Zeek Interactive @zengyThursday, July 19, 12
  • 2. UI, UX & UsabilityThursday, July 19, 12
  • 3. From Wikipedia: User Interface - The aggregate of means by which users interact with the system (e.g., all the means of input and output)Thursday, July 19, 12
  • 4. From Wikipedia: User Experience - The architecture and interaction models that impact a users perception of a device or system (“all aspects of the user’s interaction with the product”).Thursday, July 19, 12
  • 5. “So it seems like UI would deal with the ‘how’ of creating an interface (implementing shiny controls, that sort of thing) and UX would deal with the ‘why’ (creating a good experience for the user).” Source: http://ux.stackexchange.com/questions/7174/difference-between-ui-and-uxThursday, July 19, 12
  • 6. From Wikipedia: Web usability is an approach to make web sites easy to use for an end-user, without the requirement that any specialized training be undertaken.Thursday, July 19, 12
  • 7. Thursday, July 19, 12
  • 8. Jakob Nielsen http://useit.comThursday, July 19, 12
  • 9. Thursday, July 19, 12
  • 10. Thursday, July 19, 12
  • 11. Thursday, July 19, 12
  • 12. Questions To AskThursday, July 19, 12
  • 13. Who is the audience?Thursday, July 19, 12
  • 14. What are the goals of the site? Traffic? Uniques? Length of Stay?Thursday, July 19, 12
  • 15. Is it intuitive?Thursday, July 19, 12
  • 16. How fast does it load?Thursday, July 19, 12
  • 17. Can I navigate easily?Thursday, July 19, 12
  • 18. Can I read the text?Thursday, July 19, 12
  • 19. Does it work on mobile?Thursday, July 19, 12
  • 20. Where does my eye land?Thursday, July 19, 12
  • 21. Common MistakesThursday, July 19, 12
  • 22. Inconsistent LayoutThursday, July 19, 12
  • 23. Inconsistent FontsThursday, July 19, 12
  • 24. Inconsistent NavigationThursday, July 19, 12
  • 25. Poor Color ContrastThursday, July 19, 12
  • 26. Too Many ColorsThursday, July 19, 12
  • 27. No Clear CTAs (Calls To Action)Thursday, July 19, 12
  • 28. Deviating From the Familiar Browser InterfaceThursday, July 19, 12
  • 29. 404 ErrorsThursday, July 19, 12
  • 30. Site SamplesThursday, July 19, 12
  • 31. Toastmasters http://toastmasters.orgThursday, July 19, 12
  • 32. Mike Ferry http://mikeferry.comThursday, July 19, 12
  • 33. Coming Out Support http://comingoutsupport.comThursday, July 19, 12
  • 34. Essence Expressions http://essenceexpressions.comThursday, July 19, 12
  • 35. Catholic Radio Dramas http://catholicradiodramas.comThursday, July 19, 12
  • 36. Web King http://webking.comThursday, July 19, 12
  • 37. BooksThursday, July 19, 12
  • 38. Thursday, July 19, 12
  • 39. Thursday, July 19, 12
  • 40. Thursday, July 19, 12
  • 41. Thursday, July 19, 12
  • 42. Thursday, July 19, 12
  • 43. What Can You Do Differently?Thursday, July 19, 12
  • 44. Ask questions.Thursday, July 19, 12
  • 45. Listen.Thursday, July 19, 12
  • 46. Be open to criticism.Thursday, July 19, 12
  • 47. Beta Test.Thursday, July 19, 12
  • 48. Revise and refine.Thursday, July 19, 12
  • 49. Steve Zehngut steve@zeek.com http://facebook.com/zengy Twitter: @zengyThursday, July 19, 12