Why UX Makes A Difference                         Steve Zehngut                        Zeek Interactive                   ...
UI, UX & UsabilityThursday, July 19, 12
From Wikipedia:           User Interface - The aggregate of means           by which users interact with the system       ...
From Wikipedia:           User Experience - The architecture and           interaction models that impact a users         ...
“So it seems like UI would deal with the             ‘how’ of creating an interface             (implementing shiny contro...
From Wikipedia:           Web usability is an approach to make           web sites easy to use for an end-user,           ...
Thursday, July 19, 12
Jakob Nielsen                        http://useit.comThursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Questions To AskThursday, July 19, 12
Who is the audience?Thursday, July 19, 12
What are the goals of the site?                        Traffic? Uniques? Length of Stay?Thursday, July 19, 12
Is it intuitive?Thursday, July 19, 12
How fast does it load?Thursday, July 19, 12
Can I navigate easily?Thursday, July 19, 12
Can I read the text?Thursday, July 19, 12
Does it work on mobile?Thursday, July 19, 12
Where does my eye land?Thursday, July 19, 12
Common MistakesThursday, July 19, 12
Inconsistent LayoutThursday, July 19, 12
Inconsistent FontsThursday, July 19, 12
Inconsistent NavigationThursday, July 19, 12
Poor Color ContrastThursday, July 19, 12
Too Many ColorsThursday, July 19, 12
No Clear CTAs                        (Calls To Action)Thursday, July 19, 12
Deviating From the                        Familiar Browser InterfaceThursday, July 19, 12
404 ErrorsThursday, July 19, 12
Site SamplesThursday, July 19, 12
Toastmasters                        http://toastmasters.orgThursday, July 19, 12
Mike Ferry                        http://mikeferry.comThursday, July 19, 12
Coming Out Support                        http://comingoutsupport.comThursday, July 19, 12
Essence Expressions                        http://essenceexpressions.comThursday, July 19, 12
Catholic Radio Dramas                        http://catholicradiodramas.comThursday, July 19, 12
Web King                        http://webking.comThursday, July 19, 12
BooksThursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
What Can You Do Differently?Thursday, July 19, 12
Ask questions.Thursday, July 19, 12
Listen.Thursday, July 19, 12
Be open to criticism.Thursday, July 19, 12
Beta Test.Thursday, July 19, 12
Revise and refine.Thursday, July 19, 12
Steve Zehngut                            steve@zeek.com                        http://facebook.com/zengy                  ...
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Why UX Makes A Difference

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Why UX Makes A Difference

  1. 1. Why UX Makes A Difference Steve Zehngut Zeek Interactive @zengyThursday, July 19, 12
  2. 2. UI, UX & UsabilityThursday, July 19, 12
  3. 3. From Wikipedia: User Interface - The aggregate of means by which users interact with the system (e.g., all the means of input and output)Thursday, July 19, 12
  4. 4. From Wikipedia: User Experience - The architecture and interaction models that impact a users perception of a device or system (“all aspects of the user’s interaction with the product”).Thursday, July 19, 12
  5. 5. “So it seems like UI would deal with the ‘how’ of creating an interface (implementing shiny controls, that sort of thing) and UX would deal with the ‘why’ (creating a good experience for the user).” Source: http://ux.stackexchange.com/questions/7174/difference-between-ui-and-uxThursday, July 19, 12
  6. 6. From Wikipedia: Web usability is an approach to make web sites easy to use for an end-user, without the requirement that any specialized training be undertaken.Thursday, July 19, 12
  7. 7. Thursday, July 19, 12
  8. 8. Jakob Nielsen http://useit.comThursday, July 19, 12
  9. 9. Thursday, July 19, 12
  10. 10. Thursday, July 19, 12
  11. 11. Thursday, July 19, 12
  12. 12. Questions To AskThursday, July 19, 12
  13. 13. Who is the audience?Thursday, July 19, 12
  14. 14. What are the goals of the site? Traffic? Uniques? Length of Stay?Thursday, July 19, 12
  15. 15. Is it intuitive?Thursday, July 19, 12
  16. 16. How fast does it load?Thursday, July 19, 12
  17. 17. Can I navigate easily?Thursday, July 19, 12
  18. 18. Can I read the text?Thursday, July 19, 12
  19. 19. Does it work on mobile?Thursday, July 19, 12
  20. 20. Where does my eye land?Thursday, July 19, 12
  21. 21. Common MistakesThursday, July 19, 12
  22. 22. Inconsistent LayoutThursday, July 19, 12
  23. 23. Inconsistent FontsThursday, July 19, 12
  24. 24. Inconsistent NavigationThursday, July 19, 12
  25. 25. Poor Color ContrastThursday, July 19, 12
  26. 26. Too Many ColorsThursday, July 19, 12
  27. 27. No Clear CTAs (Calls To Action)Thursday, July 19, 12
  28. 28. Deviating From the Familiar Browser InterfaceThursday, July 19, 12
  29. 29. 404 ErrorsThursday, July 19, 12
  30. 30. Site SamplesThursday, July 19, 12
  31. 31. Toastmasters http://toastmasters.orgThursday, July 19, 12
  32. 32. Mike Ferry http://mikeferry.comThursday, July 19, 12
  33. 33. Coming Out Support http://comingoutsupport.comThursday, July 19, 12
  34. 34. Essence Expressions http://essenceexpressions.comThursday, July 19, 12
  35. 35. Catholic Radio Dramas http://catholicradiodramas.comThursday, July 19, 12
  36. 36. Web King http://webking.comThursday, July 19, 12
  37. 37. BooksThursday, July 19, 12
  38. 38. Thursday, July 19, 12
  39. 39. Thursday, July 19, 12
  40. 40. Thursday, July 19, 12
  41. 41. Thursday, July 19, 12
  42. 42. Thursday, July 19, 12
  43. 43. What Can You Do Differently?Thursday, July 19, 12
  44. 44. Ask questions.Thursday, July 19, 12
  45. 45. Listen.Thursday, July 19, 12
  46. 46. Be open to criticism.Thursday, July 19, 12
  47. 47. Beta Test.Thursday, July 19, 12
  48. 48. Revise and refine.Thursday, July 19, 12
  49. 49. Steve Zehngut steve@zeek.com http://facebook.com/zengy Twitter: @zengyThursday, July 19, 12
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