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New Ways Of Promoting Yourself

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A presentation given by Steve Wheen on the 16th of November 2010 as part of the ECCA Enterprise Week in London.

A presentation given by Steve Wheen on the 16th of November 2010 as part of the ECCA Enterprise Week in London.

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New Ways Of Promoting Yourself Presentation Transcript

  • 1. New Ways To Promote Yourself
    Prepared by Steve Wheen
    For the ECCA Enterprise Week London
    @stevewheen
    www.stevewheen.com
    Photograph by Allison Moore
  • 2. New Ways To Promote Yourself
    Photograph by Allison Moore
  • 3. New Ways To Promote Yourself
    The Pothole Gardener
    Unexpected
    Easily found and memorable
    Point of difference and a simple message
    Branded
    “Shareability” and “Talkability”
    Wide appeal
    Timely
  • 4. New Ways To Promote Yourself
    Calling cards of guerilla marketing
    Relies on time and imagination NOT a budget
    Unexpected and unconventional
    Unique/engaging/thought provoking
    Referrals/word of mouth
  • 5. New Ways To Promote Yourself
    Social Media and ‘going viral’
    “Social Media is all about creating a conversation, make sure your project has a voice that people want to listen to”
    “Social Media is like the gym, a couple of minutes every once and a while wont help”
    Have a consistent focus
    Be easily found (use the same handle across all media)
  • 6. New Ways To Promote Yourself
    Promoting your creative project
    Consistent message
    Unique
    Target audience
    Build yourself a brand
    Make sure you’re easily found
  • 7. New Ways To Promote Yourself
    A few projects of note
    Calligrafitti
  • 8. New Ways To Promote Yourself
    Hunter Shoots A Bear
  • 9. New Ways To Promote Yourself
    1000 Awesome Things
  • 10. New Ways To Promote Yourself
    HUMTOO is a user-generated production music library
    The HUMTOO Bicycle Orchestra
    Guerilla gigs around London over December to promote HUMTOO
    HUMTOO tag line: “Makes it only about the music”
  • 11. New Ways To Promote Yourself
    Prepared by Steve Wheen
    For the ECCA Enterprise Week London
    @stevewheen
    www.stevewheen.com