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The power of social networks
 

The power of social networks

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Preview of my presentation for the Southeastern Employment and Training Association (SETA) Spring Conference 2011, "The Power of Social Networks" [seta.org]

Preview of my presentation for the Southeastern Employment and Training Association (SETA) Spring Conference 2011, "The Power of Social Networks" [seta.org]

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    The power of social networks The power of social networks Presentation Transcript

    • The power of social networks
      connect | communicate | share | create | thrive
      Steve Urquhart
      Southeastern Employment & Training Association
      March 7, 2011
      • How many have at least 50friends on Facebook?
      • ... 150 friends?
      • ... 300friends?
      • ... 500 friends?
    • Agenda
      • The Facebook effect
      • Social networking in action
      • Resources for job seekers
      • Bonus: Best practices in workforce social media
    • The Facebook Effect
    • Know this guy?
    • How about her?
    • Don’t do it!!!
    • Social networks
    • … are not new!
    • New technology
      150
      Same social behavior
    • Dunbar’s Number
    • The power of weak ties
      Source: Joshua Porter, bokardo.com
    • We are all trying to …
      • Connect
      • Communicate
      • Create
      • Share
      • Thrive
    • 16
    • And as workforce professionals we can …
      • Inform
      • Educate
      • Involve
      • Engage
    • Social Networking in Action
    • Have a plan
      • Listen first
      • Talk second
      • Engage and inform
      • Support and services
      • Build your brand
    • Set your priorities
      Source: Altimeter Group, 2011 Social Media Priorities
    • Who’s out there?
      • Creators. These are people who actively contribute and publish content
      • Critics. These are people who post reviews online, comment on blogs, or contribute in other ways to existing content.
      • Collectors. These are people who read lots of information and may vote or tag pages or photos.
      • Joiners. These are people who have a profile on different social networking sites and visit them with some regularity.
      • Spectators. These are people who read online information, list to podcasts, and watch videos but do not participate.
      • Inactives. As suspected, these are the people who aren’t engaged in any of these social technologies.
      Source: Forrester Research
    • 25
      Job Outlook
      • Darkened circles = dark outlook, job losses projected
      • Open circles = bright outlook, job openings anticipated
      Source: Time Magazine. “The Economy’s Toughest Task”
      Interactive graphics on time.com
    • The future?
      • Dispersed
      • Free agents
      • Many skills
      • Specialization
      • Crowdsourcing
    • Likely candidates
      • Freelancers
      • Virtual assistants
      • Solopreneurs/solocrafters
      • Microenterprises
      • Virtual agencies
    • Resources for Job Seekers
    • Brian Ward lost his job on a Friday afternoon.
      Eleven days later he had a new one. With nearly 1 in 10 people out of work and the typical job search lasting 12 weeks, how did the Cleveland-based software architect pull it off?
      In a phrase: online social networking.
      Using Twitter and Facebook to Find a Job
      By Barbara Kiviat -- Jun. 08, 2009
    • Set up a LinkedIn profile
      www.linkedin.com
    • Check Google … (they will)
      www.google.com
    • Write a web log (blog) …
      www.wordpress.com
    • Create a Twitter account …
      www.twitter.com
    • Learn more with Glassdoor
      www.glassdoor.com
    • Sign up for Meetup.com
      www.meetup.com
    • Publish and research, Scribd
      www.scribd.com
    • Go freelance on Solvate, etc.
      www.solvate.com
    • Go wash your Face(book) …
    • Check job board resources
    • Top 10 – Job seekers
      Set up a LinkedIn profile
      Check Google to see what HR would see
      Write a blog to showcase your expertise, virtual portfolio
      Create a Twitter account, follow and share your brilliance!
      Do your homework using Vault, Glassdoor, LinkedIn
      Sign up for MeetUp.com
      Get published on Scribd and Slideshare
      Line up freelance gigs on oDesk, Elance, etc.
      Clean up your Facebook profile
      Check out new social media job tools (Monster, CareerBuilder, Indeed.com, etc.)
    • Why LinkedIn is Awesome
    • Professional links
    • Career opportunities …
    • … and career path tools
    • Ch … ch … ch … changes!
      http://yir.linkedinlabs.com
    • Why Twitter is Awesome
    • Guinness World Records has confirmed that Sheen now holds the record for "the fastest time to reach 1 million followers on Twitter." Charlie's new record is "25 hours 17 minutes." He reached it between March 1 and 2.
    • Stage 4: “Um ... I might need a 12-step program!”
      Stage 3: “Oh, NOW I get it!”
      Stage 2: “Trying to figure it out.”
      Stage 1: “I don’t get it.”
    • It’s like a sticky note!
      … or a cocktail party!
    • Say what?!!?!?
      Marketing & Advertising
      Branding
      Search
      Research & Analysis
      Social CRM
      Trends
      Measurement
      Event Planning & Management
      Broadcast/Channel
      Communication & Dialog
    • Who to follow on Twitter?
      • BrazenCareerist
      • MonsterCareers
      • CareerBuilder
      • SimplyHired
      • VaultCareers
      • NowHiringJobs
      • OnlineResume
      • CAREEREALISM
      • 360JobInterview
      • JobHuntOrg
      • CareerRocketeer
      • TheCareerKey
      • jobsearchninja
      • workforce101
      #TweetMyJobs
    • TweetMyJobs
    • Best Practices in Workforce Social Media
    • Most recommended …
      Door64.com
      GreenJOBS.pro
      JibberJobber.com
      JobHunt.org (Twitter)
      JobsAssistant.net
      Indeed.com
      BetterJobsFaster.org
      TweetMyJobs.com
      Linkedin.com
      Hireway.com
    • Top 10 – WIBs/One Stops
      Create a Facebook page (not a profile) for your office
      Establish and link a Meetup group for events
      Get your best communicators to blog, guest blog and ghost write
      Create a Twitter account, share info and job leads
      Set up a YouTube channel for info sessions, tips
      Publish meeting slides and materials on Slideshare and Scribd
      Create and manage a LinkedIn group for employers/HR
      Use HootSuite to schedule, manage and track it all
      Establish expertise by answering questions on Quora, LinkedIn, etc.
      Ensure that all social media is linked to/from your website
    • PolkWorks(Lakeland, Florida)
      www.facebook.com/pages/
      Polk-Works/118288192030
    • Michigan Works!
      www.meetup.com/michiganworks
    • Illinois workNet
      www.twitter.com/ILworkNet
    • @Work – WorkSource
      atworkjax.wordpress.com
    • Workforce Central Florida
      www.youtube.com WORKFORCECENTRALFL
    • Quora
      www.quora.com/Job-Search
    • Wrapping it all up
      It’s not who you know, it’s who knows you
      We’re all within six degrees of our next opportunity (and Kevin Bacon)
      Social media mirrors our own social instincts
      Start somewhere … just take that first step:
    • 66
      STEVE URQUHART
      Email: steve@t21solutions.com
      Twitter: @workforce101
      Facebook: steveurquhart
      LinkedIn: in/steveurquhart
      www.t21solutions.com
    • Back-Up
    • Social networks – old school
      In centuries of technological innovation, the Internet and “Web 2.0” is the first one that creates groups!
    • Bulletin Board Service (BBS)
      Postal Service
      Telephone
    • LinkedIn
      Facebook
      Twitter
    • Crowdsourcing … huh?
      Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.
      Jeff Howe, WIRED
    • It’s a trend, not a fad. (and it’s not a new idea)
      • 42 million “free agents” in US
      • Outsourcing currently $500 billion industry
      • Crowdsourcing matches that potential
      The Rise of Crowdsourcing 
      Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of labor: everyday people using their spare time to create content, solve problems, even do corporate R & D.