30 Day Playbook - Social Media

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30 Day Playbook - Social Media

  1. 1. 30 Day Playbook for Social Media Steve Urquhart, T21 Solutions
  2. 2. Week 0: "Huddle Up"
  3. 3. Huddle UpDraft your teamKnow your fans (audiences)Have a game plan
  4. 4. You have aLoT of options ...
  5. 5. Engagement 101Leverage: best practices and resourcesLink: content and strategy to yourgoals, audiencesAccess: tools and resources to validate yoursocial media efforts
  6. 6. L.I.S.T.E.N.
  7. 7. FacebookStrategy: Build a social media community to helpour workforce succeed.Share: Career strategies, successstories, resources and ideas.Benefits:Helps job seekersPromote servicesThought leadership
  8. 8. Twitter• Strategy: Provide timely resources and leads to the local workforce community.• Share: Job leads, time-sensitive info, tips and tricks.• Benefits:• Short and timely• Widely shared• Links other platforms
  9. 9. YouTube• Strategy: Visually tell our story through the eyes of our customers and stakeholders.• Share: Workshop "vignettes," success stories, case studies, other multimedia.• Benefits:• Leverage Google SEO• TV, web, mobile access• Appeals to broad audience
  10. 10. Week 1: "First & 10"
  11. 11. Starting Line Up
  12. 12. First & TenRecycle and repurpose contentResume writing tipsCareer guidesWorkshops and seminarsProgram guidelines
  13. 13. Week 2: "Post Route"
  14. 14. Engage Your AudienceThis is not a one-way channelAsk and answer questionsEncourage participationTell your story
  15. 15. Frequency?Facebook - 1x/dayTwitter - 3x/dayBlog - 1x/weekYouTube - 3x/month
  16. 16. Blog articlesWebinars (andtranscripts)Case studiesVideos"How-to" guides
  17. 17. Week 3: "Special Teams"
  18. 18. Special Teams ...
  19. 19. Week 4: "Goal Line"
  20. 20. Time Commitment?
  21. 21. Community Manager • Sponge • Cheerleader • Traffic cop • Concierge • Gardener (curator) blog.getsatisfaction.com
  22. 22. Closing ThoughtsDO listen • DONT mix personal and business postsDO be authentic • DONT get baitedDO be consistent • DONT share non-publicDO be gracious information
  23. 23. Know Your Audience(s)
  24. 24. Q&A
  25. 25. Want to Learn More?MashableSocial Media ExaminerThe Next WebHubSpotSocial Media Today
  26. 26. Thank you! steve@t21solutions.com30dayplaybook.wordpress.com

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