Look The Part
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Look The Part

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a short visual presentation on the principles of creating a perfect brand experience

a short visual presentation on the principles of creating a perfect brand experience

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Transcript

  • 1.
  • 2. “The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.” - Dee Hock
  • 3. STORE VISITS
    TRADE INSIGHTS
    TREND REPORT
    MARKET
    INTELLIGENCE
    INNOVATION
    VISUAL AUDIT
    CAMPAIGN AUDIT
    IMPLEMENTATION
    MEASUREMENT
    INTERNATIONAL TRENDS
    CONSUMER TRENDS
    SHOPPER TRENDS
    LOCAL EXECUTIONS
    DESIGN
    NEW STUFF
    STIMULATE THINKING
    BEYOND CATEGORY
    BEYOND PARAMETERS
    BLUE SKY
    IDEA GENERATION
    CROSS CATEGORY
    CAMPAIGN TRACKING
    COMPETITOR ACTIVITY
    BESPOKE RESEARCH PROJECTS
    BRAND ACTIVATION
    RETAILER FOCUS
  • 4. LOOK THE PART, LIVE THE PART
  • 5. YOU ARE BORING!
    Sorry, someone had to say it.
    Your products are predictable.
    Your insights are recycled.
    You don't bring surprise with you when you enter a room.
    That's why people are ignoring you.
    Which used to be fine, because you could just buy attention for your brand or your company.
    But that half-price sale on attention is now over.
    The only path left is to lean out of the edge and become interesting, noteworthy and yes, remarkable.
    SETH GODIN’S BLOG
  • 6. BUILDING THE PERFECT BRAND EXPERIENCE
  • 7. LOOK THE PART
    SWEAT THE small STUFF
    HAVE SOMETHING TO SAY..
    FIND THE VALUE
    DO SOMETHING GOOD
    DELIVER CONSISTENCY
    PASSION, FOCUS AND PATIENCE
  • 8. 1. LOOK THE PART
  • 9. 2. SWEAT THE SMALL STUFF
  • 10. 3. HAVE
    SOMETHING
    TO SAY….
  • 11. 4. FIND THE VALUE
  • 12. 5. DO SOMETHING GOOD
  • 13. 6. DELIVER CONSISTENCY
    “3 headed frankenstein monster of coolness”NY TIMES
  • 14. 7. PASSION, FOCUS AND PATIENCELISTEN TO YOUR CONSUMERSINNOVATETRUST YOUR GUTMAKE THE EXPERIENCE LONG TERMAS SIMPLE AS POSSIBLE
  • 15. LOOK THE PART, LIVE THE PART