Create Better Products Using a Structured Process for Collaboration
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Create Better Products Using a Structured Process for Collaboration

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Presentation given at Presentation Camp on Collaboration

Presentation given at Presentation Camp on Collaboration

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  • What I’m about to explain to you is the coolest thing I’ve learned in the last year, and has transformed how I work with clients. I have been working with a firm in North Carolina that has developed a method to have people work together. I want to share this with you. I only have an hour, and I’d like to give you as much knowledge as I can in the time permitted, and pointers to free resources to learn more.

Create Better Products Using a Structured Process for Collaboration Create Better Products Using a Structured Process for Collaboration Presentation Transcript

  • Create Better Products With a Structured Process for Collaboration by Steve Tennant [email_address] (P.S. Not a technology discussion) Flickr: Voj
  • What’s On Your Mind? Flickr: Brian Hillegas
  • The Appetizer
  • Today, 70-95% of new products fail .
  • The reasons products fail can be addressed. The reasons products fail can be addressed Flickr: Cynfreelancer
  • To do so requires a paradigm shift that challenges many of your current beliefs .
  • I’m going to give you a glimpse of the paradigm shift. Flickr: Jurvetson
  • The process is a highly effective alternative to the hierarchical organizational structure used to build products today.
  • The Main Dish
  • Solution Monday Solution Monday Problem Served in Three Tasty Morsels
  • Solution Monday Solution Monday Problem Part 1: The Problem
  • Issue #1 Groups Don’t Know How to Align Around A Problem
  • No agreement on the problem = No agreement on the solution + infinite arguing about solutions Middle East Conflict Global Warming Health Care Reform Economic Crisis War
  • Issue #2 Product Teams Don’t Align Around the Customer’s Problem They Intend to Solve
  • Most teams fixate on the solution, not the customer problem What are Their Needs and Wants? How Do They Solve It Today? How Do They Buy? What Do They Value/Pay? How Big is the Problem? Market? How Are We Different? How Do We Deliver Value? What Do We Build/Buy/Partner? How to Balance Speed & Quality? What’s Our Solution?
    • "In a crisis
    • if I had only an hour
    • I'd spend the first 50 minutes 
    • defining the problem and
    • the last 10 minutes solving it."
    - Albert Einstein
  • If your team has no alignment on an important Customer Problem it is much more likely to create a poor performing product.
  • Issue #3 The team uses an implicit process to do its work. This results in more arguing.
  • What How Group Interaction Content Process
  • There are many more problems
    • #4 – Because there’s no explicit process, we’ll repeat the same mistakes
    • #5 – Boss tells people what to do, decreasing ownership and engagement
    • #6 – Hierarchical organization is insufficient for external collaboration
    • #7 – New products are a special class of “wicked problems”
    • #8 – Diverse stakeholders are difficult to align
  • Solution Monday Solution Monday Problem Part 2: The Solution Flickr: Jurvetson
  • Better products result from a win/win process that doesn’t allow the group to fragment and then implode. Problem Solving
  • People and groups solve problems iteratively. Problem Solving
  • A structured collaboration process takes the group through an explicit, agreed upon process together. Process Process
  • Collaborative Operating System TM Key Principle: Ownership & Alignment
  • Adopting the principles of ownership and alignment transforms the group.
    • Ownership is the degree to which people believe or feel that a process, decision or outcome is theirs.
    • Alignment is the degree to which people see and understand the problem the same way.
    Ownership & Alignment
  • Ownership is like getting everyone in the same boat. Alignment is like getting everyone rowing in the same direction. “ This shift in emphasis from power and authority to ownership and alignment creates a sweeping change in how work is done and how the workers experience it. To those who practice it, it is truly magical.” - Rachel Conerly, Collaborative Leaders, Inc.
  • Maximum ownership and alignment results from unanimity without reservations. Flickr: Auro
  • The Collaborative Process
    • Identify the Problem
    • Involve Relevant Stakeholders
    • Form a Collaborative Team
    • Create a Collaborative Plan
    • Design & Facilitate Collaborative Meetings
  • Step 1: Identify the Problem Build Ownership & Alignment at each step Problem Intent Desired Outcomes Action Plan
  • Case Study: What One Person Said “ I enjoy coming into work again. I feel like we’re having the conversations we need to have. I’m being heard. I feel like we’re finally addressing these problems that have been holding us back.” -- VP of Marketing (after three days)
  • Is the process your team uses for solving problems hurting enough to try something new?
  • But what about Time? Flickr: Piccola Faccia Using the collaborative operating system takes longer to make decisions. The implementation is faster and the product is better. The group gets faster with experience.
  • Solution Monday Solution Monday Problem Part 3: What Do You Do on Monday?
  • Flickr: Martino! Can your team agree: “The problem we want to solve is…”?
  • Notice: Is the process the team is using to solve the problem explicit? Does everyone feel like the process is theirs?
  • Design & Facilitate Collaborative Meetings.
    • Making the process explicit applies to each moment in a meeting :
    • Old Way
    • How to address X
    • Collaborative Operating System Way
    • Review Proposed Process – upgrades? O&A.
    • Council: How can we address X?
    • Dialogue: Does anyone see convergence?
    • Own & align on top 3 action items
  • Where to start implementation? Flickr: Sir Mervs
  • Take the Collaborative Operating System for a Test Drive Flickr: Clemson
  • Learn the Collaborative Operating System (COS)
    • Weeklong COS process training in April in the Bay Area
    • Support for product management projects using COS
  • Apply the Collaborative Operating System to your Product Development Process. Stage-Gate Agile Collaborative Operating System or
  • Drop me a business card for freebies and to
    • learn more
      • Free white paper, “The Collaborative Organization”
      • Article on “Wicked Problems”
      • Future training session announcements
      • Free email newsletter
      • Or talk to me! [email_address]
      • (925) 258-9100
  • The Dessert
  • An opportunity to transform how you work lies before you. Flickr: John-Morgan
  • Improve how your team works with a structured process for collaboration. Flickr: RalphBijker
  • Dramatically enhance your company’s performance through a better method for collaboration .
  • And grow your company. Faster.
  • Drop me a business card for freebies and to
    • learn more
      • Free white paper, “The Collaborative Organization”
      • Article on “Wicked Problems”
      • Future training session announcements
      • Free email newsletter
      • Or talk to me! [email_address]
      • Office: (925) 258-9100