Living by your wits in the Digital Ageby Steve Stuebner<br />
Steve Stuebner PR & Marketing<br />
Steve’s passions<br />Seize the day! How many days can I bike and ski this year?  <br />
Joseph Campbell<br />    I have a superstition that has grown on me over time - namely, that if you do follow your bliss y...
Steve’s Books<br />
Steve’s Books<br />
Steve’s Books<br />
Steve’s Books<br />
Embrace the Social Media<br />social networks<br />blogs<br />video and photo sharing<br />Yahoo groups <br />virtual real...
What are the key social media platforms?<br />The BIG players:<br />Social networking site<br />Micro-blogging site<br />V...
Focus on core competency - PR<br />
Converted my books to e-books<br />
E-trips for 99 cents<br />
ClickBank.com<br />
Network, Network, Network<br />Social media<br />Community forums<br />City Club<br />Idaho  Environmental Forum<br />BYP<...
you<br />
Watch out for kids on ATVs<br />
Summary & Recap	<br />In tough times, it’s critical to stay on your toes and work extra-hard<br />Keep your ear to the gro...
Remember that Boise is a small town … build your reputation and keep it positive … don’t burn bridges<br />Keep your debt-...
Get out and have fun! <br />
Keep up the good work! <br />Thanks!<br />
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Living by your wits in the digital age

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A few tips on marketing and PR in the Boise market by a longtime practitioner, Steve Stuebner, www.stevestuebner.com

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Living by your wits in the digital age

  1. 1. Living by your wits in the Digital Ageby Steve Stuebner<br />
  2. 2. Steve Stuebner PR & Marketing<br />
  3. 3. Steve’s passions<br />Seize the day! How many days can I bike and ski this year? <br />
  4. 4. Joseph Campbell<br />  I have a superstition that has grown on me over time - namely, that if you do follow your bliss you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living. <br />
  5. 5. Steve’s Books<br />
  6. 6. Steve’s Books<br />
  7. 7. Steve’s Books<br />
  8. 8. Steve’s Books<br />
  9. 9. Embrace the Social Media<br />social networks<br />blogs<br />video and photo sharing<br />Yahoo groups <br />virtual reality<br />social gaming<br />podcasts, RSS<br />
  10. 10. What are the key social media platforms?<br />The BIG players:<br />Social networking site<br />Micro-blogging site<br />Videos sharing site<br />Blogging platforms <br />Wordpress<br />
  11. 11. Focus on core competency - PR<br />
  12. 12.
  13. 13.
  14. 14. Converted my books to e-books<br />
  15. 15. E-trips for 99 cents<br />
  16. 16. ClickBank.com<br />
  17. 17. Network, Network, Network<br />Social media<br />Community forums<br />City Club<br />Idaho Environmental Forum<br />BYP<br />Think Boise First! <br />Service Clubs<br />
  18. 18.
  19. 19. you<br />
  20. 20. Watch out for kids on ATVs<br />
  21. 21. Summary & Recap <br />In tough times, it’s critical to stay on your toes and work extra-hard<br />Keep your ear to the ground for new opportunities – read the paper, watch the news, cut out clips with business leads … live by your wits<br />Network, network, network … follow up on leads<br />Great client work will lead to new work<br />Invest in your business and your skill set … webinars, training and new technology<br />
  22. 22. Remember that Boise is a small town … build your reputation and keep it positive … don’t burn bridges<br />Keep your debt-load low<br />Follow your bliss and find your niche! <br />Summary & Recap<br />
  23. 23. Get out and have fun! <br />
  24. 24.
  25. 25.
  26. 26. Keep up the good work! <br />Thanks!<br />
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