The new creative toolkit - Part 2 - Location

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This is the second in a series of presentations that explore the new creative toolkit required in a world with a growing number of communication and media channels.

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The new creative toolkit - Part 2 - Location

  1. 1. The new creative toolkit<br />Part 2 - Location <br />Steve Sponder<br />Group Strategy Director – Lawton Communications Group <br />blog.stevesponder.com // @stevesponder<br />www.lawtoncommsgroup.com<br />V1.0 March 2011<br />
  2. 2. MasterCard – ATM Hunter<br />This apps finds the nearest ATM based on you’re your current location.<br />Rightmove – House Finder<br />This app allows you to search for houses for sale or rent within your current location.<br />Geo Location<br />
  3. 3. Unilever Omo – Try Something New With Omo<br />Unilever put GPS devices into 50 Omo detergent boxes allowing the prize to be delivered personally to the winners home.<br />View Case Study Video<br />Geo Location<br />
  4. 4. Starbucks – Mayor Offer<br />Starbucks rewards frequent customers with the Barista badge on Foursquare. <br />In addition if you checked in enough times to become Mayor of a specific Starbucks you received a special offer. <br />View Article<br />Geo Location - Check-In<br />
  5. 5. Kogi – Korean BBQ Taco Truck<br />Twitter updates are used to let everyone know where the taco truck is.<br />View Article<br />Twitter Updates<br />
  6. 6. Daily Mail – Recruitment Advert<br />This recruitment advert for an SEO Manager was placed in the newspaper’s website robots.text file.<br />Contextual<br />
  7. 7. Gap – London Pop-up Store<br />Gap celebrate 40th anniversary with pop-up store in Kingly Court, off Carnaby Street.<br />Clemens en August – On Tour<br />Only available to buy on tour, these stores pop-up in locations like contemporary art galleries.<br />Pop-ups<br />
  8. 8. Domino – Domino’s Delivery Points<br />White doors were placed in parks and beaches across the Netherlands featuring the Domino’s number. These doors also mark the drop off point for deliveries.<br />View Video Case Study<br />Pop-up<br />
  9. 9. P&G Charmin – Charmin Restrooms<br />For the last 5 years Charmin have been providing free restrooms in the heart of New York over the Christmas holiday season.<br />View Video Case Study<br />Pop-up<br />
  10. 10. The new creative toolkit<br />Part 2 - Location <br />Steve Sponder<br />Group Strategy Director – Lawton Communications Group <br />blog.stevesponder.com // @stevesponder<br />www.lawtoncommsgroup.com<br />V1.0 March 2011<br />

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