The Content Imperative. Image source: http://www.flickr.com/photos/29391745@N07 Steve Sponder Chief Digital Officer, Five by Five // fivebyfivedigital.com blog.stevesponder.com // @stevesponder NB: Slide explanations are in the notes
The Content Imperative. Image source: http://www.flickr.com/photos/29391745@N07
The disruption briefing.
1. Disruption is not always obvious.
This ‘telephone’ has too many shortcomings to be seriously considered as a means of communications. The device is inherently of no value to us. Western Union internal memo (1876) “ ”
The problem with television is that the people must sit and keep their eyes glued on a screen; the average American family hasn’t time for it. The New York Times (1939) “ ”
The Internet? We are not interested in it. Bill Gates (1993) “ ”
2. Social media are the disruption drivers.
3. People are sharing their views and experiences.
4. People can easily discover others’ views and experiences.
5. People are now ‘in the know’ and in control.
6. In this transparent world, brands are forced to change their approach and behaviour.
Engage through conversations. Image source: http://www.flickr.com/photos/90664717@N00 Content drives conversations.