www.lawtoncommsgroup.com<br />V1.0 June 2011<br />Meme riding case studies<br />Steve Sponder - Group Strategy Director – ...
T Mobile –  Flash Mob<br />Riding off the back of the growing flash mob trend, T-Mobile staged a flash mob in Liverpool St...
Converse –  Domaination<br />This campaign uses search insights to inform which culturally relevant keywords to bid on. <b...
Ann Summers –  PPC Campaign<br />Ann Summers joined the conversation in their own unique way through-out 2010 by running a...
B&Q –  PPC Campaign<br />When searches for England wicketkeeper  Matt Prior increased on Google because he was reprimanded...
Condomerie –  Bingo<br />Condom specialist Condomeire rode the Chatroulette meme in their Bingo campaign. <br />View Case ...
Lionsgate – ‘The Last Exorcism’ Film<br />Lionsgate also rode the Chatroulette meme to advertise the release of their film...
EA Games –  Jesus Shot<br />Whilst playing Tiger Woods 08 a gamer was able to get Tiger to stand on top of a lake. After a...
Blendtec –  Will It Blend?<br />Blendtec creates videos of their founder Tom Dickson blending gadgets. <br />They choose g...
www.lawtoncommsgroup.com<br />V1.0 June 2011<br />Meme riding case studies<br />Steve Sponder - Group Strategy Director – ...
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Meme riding case studies v1.0

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Meme riding case studies v1.0

  1. 1. www.lawtoncommsgroup.com<br />V1.0 June 2011<br />Meme riding case studies<br />Steve Sponder - Group Strategy Director – Lawton Communications Group <br />blog.stevesponder.com // @stevesponder<br />
  2. 2. T Mobile – Flash Mob<br />Riding off the back of the growing flash mob trend, T-Mobile staged a flash mob in Liverpool Street Station as part of their ‘Life’s worth sharing’ campaign.<br />View Case Study Video<br />Image source: sostav.ru<br />
  3. 3. Converse – Domaination<br />This campaign uses search insights to inform which culturally relevant keywords to bid on. <br />Converse then create engaging content to capture peoples interest and imagination.<br />View Case Study Video<br />
  4. 4. Ann Summers – PPC Campaign<br />Ann Summers joined the conversation in their own unique way through-out 2010 by running a PPC campaign, bidding on high-traffic, topical keywords such as Election 2010, Snow 2010 and Budget 2010.<br />View Case Study Video<br />
  5. 5. B&Q – PPC Campaign<br />When searches for England wicketkeeper Matt Prior increased on Google because he was reprimanded by ICC for smashing a dressing room window, B&Q took the opportunity to join the conversation.<br />
  6. 6. Condomerie – Bingo<br />Condom specialist Condomeire rode the Chatroulette meme in their Bingo campaign. <br />View Case Study Video<br />
  7. 7. Lionsgate – ‘The Last Exorcism’ Film<br />Lionsgate also rode the Chatroulette meme to advertise the release of their film ‘The Last Exorcism’.<br />View Case Study Video<br />
  8. 8. EA Games – Jesus Shot<br />Whilst playing Tiger Woods 08 a gamer was able to get Tiger to stand on top of a lake. After a video of this coding glitch started trending in YouTube, EA responded by staying there was no glitch and provided the video evidence that showed Tiger Woods walking on water.<br />View Case Study Video<br />
  9. 9. Blendtec – Will It Blend?<br />Blendtec creates videos of their founder Tom Dickson blending gadgets. <br />They choose gadgets which have high profile launches and high levels of conversation around them. The blending of the iPad attracted over 10m views in YouTube.Case Study Video<br />
  10. 10. www.lawtoncommsgroup.com<br />V1.0 June 2011<br />Meme riding case studies<br />Steve Sponder - Group Strategy Director – Lawton Communications Group <br />blog.stevesponder.com // @stevesponder<br />
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