Podcast Novels101

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How to write/produce/market your own Novel

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  • Podcast Novels101

    1. 1. How to Write / Produce / Market your novel Presented by Steve Saylor Tuesday, February 17, 2009
    2. 2. A Techie Wannabe Writer Podcaster and a geek in his natural habitat..... T he I nternet Tuesday, February 17, 2009
    3. 3. A T eAc h i e Wannabe Writer CREATOR Podcaster and a geek in his natural habitat..... T he I nternet Tuesday, February 17, 2009
    4. 4. STEP ONE: WRITI Tuesday, February 17, 2009
    5. 5. Getting Started: Tuesday, February 17, 2009
    6. 6. Getting Started: • There are no rules for Writing Tuesday, February 17, 2009
    7. 7. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about Tuesday, February 17, 2009
    8. 8. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about • Write for YOU! Tuesday, February 17, 2009
    9. 9. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about • Write for YOU! • quot;Don't be afraid to suckquot; - Wil Wheaton Tuesday, February 17, 2009
    10. 10. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about • Write for YOU! • quot;Don't be afraid to suckquot; - Wil Wheaton • If you're not having fun writing, your audience won't either. Tuesday, February 17, 2009
    11. 11. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about • Write for YOU! • quot;Don't be afraid to suckquot; - Wil Wheaton • If you're not having fun writing, your audience won't either. • Write first - Podcast second. Tuesday, February 17, 2009
    12. 12. writing techniques Tuesday, February 17, 2009
    13. 13. writing techniques • Find a place where you feel comfortable writing (in your room, Starbucks) Tuesday, February 17, 2009
    14. 14. writing techniques • Find a place where you feel comfortable writing (in your room, Starbucks) • If you feel inspired to, listen to music - especially Soundtracks Tuesday, February 17, 2009
    15. 15. writing techniques • Find a place where you feel comfortable writing (in your room, Starbucks) • If you feel inspired to, listen to music - especially Soundtracks • Turn off the internal editor when writing - S/he gets in the way Tuesday, February 17, 2009
    16. 16. writing techniques (cont) Tuesday, February 17, 2009
    17. 17. writing techniques (cont) • If you write something you like but need to remove from the story, save it and if needed can be used later (ie:  Clark Gable in Black Shadow) Tuesday, February 17, 2009
    18. 18. writing techniques (cont) • If you write something you like but need to remove from the story, save it and if needed can be used later (ie:  Clark Gable in Black Shadow) ....or release it as bonus content as quot;Deleted Scenesquot; Tuesday, February 17, 2009
    19. 19. When done writing.... Tuesday, February 17, 2009
    20. 20. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. Tuesday, February 17, 2009
    21. 21. quot;Make sure you edit it and re-write it ... TWICE ... Before you have anyone else look at it. Then find someone who is sharp and impartial who will look at it, get some feedback, see what you agree with, and re-write again. A lot of people are making the mistake of podcasting a first- or second-draft novel. Once you put your story out into the marketplace, you can't take it back.quot; - Scott Sigler Tuesday, February 17, 2009
    22. 22. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. Tuesday, February 17, 2009
    23. 23. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. • Don’t think of editing as just grammar and spelling. Think of it like audio or video editing. Tuesday, February 17, 2009
    24. 24. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. • Don’t think of editing as just grammar and spelling. Think of it like audio or video editing. • Cutting and trimming scenes/characters Tuesday, February 17, 2009
    25. 25. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. • Don’t think of editing as just grammar and spelling. Think of it like audio or video editing. • Cutting and trimming scenes/characters • Fix timing/pacing issues Tuesday, February 17, 2009
    26. 26. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. • Don’t think of editing as just grammar and spelling. Think of it like audio or video editing. • Cutting and trimming scenes/characters • Fix timing/pacing issues • You’re making a story, don’t think of it as just fixing words. Tuesday, February 17, 2009
    27. 27. STEP two: PODCA Tuesday, February 17, 2009
    28. 28. Podcast Novels A Brief History Tuesday, February 17, 2009
    29. 29. Podcast Novels A Brief History Podcast Novels have been around since 2005.  First podcast author, Tee Morris with MOREVI: Chronicles of Rafe and Askana.  Next came Scott Sigler, Tracy Hickman, Mur Lafferty, J.C. Hutchins......etc.   A huge community gathered and created the best place to find Podcast Novels - Podiobooks.com Tuesday, February 17, 2009
    30. 30. Tuesday, February 17, 2009
    31. 31. Podiobooks.com - Allows anyone for free to subscribe to podiobooks and customize your RSS feed to your own schedule: Daily, Every Other Day, weekly, monthly, or release the whole book.  You take that RSS feed and put it into any podcatcher you wish to use, like iTunes. Tuesday, February 17, 2009
    32. 32. Podiobooks.com - Allows anyone for free to subscribe to podiobooks and customize your RSS feed to your own schedule: Daily, Every Other Day, weekly, monthly, or release the whole book.  You take that RSS feed and put it into any podcatcher you wish to use, like iTunes.   Tuesday, February 17, 2009
    33. 33. Podiobooks.com - Allows anyone for free to subscribe to podiobooks and customize your RSS feed to your own schedule: Daily, Every Other Day, weekly, monthly, or release the whole book.  You take that RSS feed and put it into any podcatcher you wish to use, like iTunes.   They have (as of today) 235 books available for free to download.  Tuesday, February 17, 2009
    34. 34. Podiobooks.com - Allows anyone for free to subscribe to podiobooks and customize your RSS feed to your own schedule: Daily, Every Other Day, weekly, monthly, or release the whole book.  You take that RSS feed and put it into any podcatcher you wish to use, like iTunes.   They have (as of today) 235 books available for free to download.  Including Black Shadow! Tuesday, February 17, 2009
    35. 35. Technical stu Tuesday, February 17, 2009
    36. 36. Technical stu • Invest in good equipment - ESPECIALLY MICROPHONES! Tuesday, February 17, 2009
    37. 37. Technical stu • Invest in good equipment - ESPECIALLY MICROPHONES! • Software is a null issue, Audacity or Garageband works great...and FREE Tuesday, February 17, 2009
    38. 38. Technical stu • Invest in good equipment - ESPECIALLY MICROPHONES! • Software is a null issue, Audacity or Garageband works great...and FREE • Record several episodes ahead - Podiobooks won't accept podcast novel submissions until you have five episodes in the quot;canquot; Tuesday, February 17, 2009
    39. 39. Technical stu • Invest in good equipment - ESPECIALLY MICROPHONES! • Software is a null issue, Audacity or Garageband works great...and FREE • Record several episodes ahead - Podiobooks won't accept podcast novel submissions until you have five episodes in the quot;canquot; • Decide if you want to release episodes by chapter or by time frame.  Generally half an hour is a decent time for an episode. Tuesday, February 17, 2009
    40. 40. When producing.. Tuesday, February 17, 2009
    41. 41. When producing.. ....You have to decide on three things Tuesday, February 17, 2009
    42. 42. When producing.. ....You have to decide on three things • Straight narration - Much like audiobooks, author reads the story only. Tuesday, February 17, 2009
    43. 43. When producing.. ....You have to decide on three things • Straight narration - Much like audiobooks, author reads the story only. • Straight narration, adding Sound F/X and/or music - F/X and music can be used lightly or heavily. Tuesday, February 17, 2009
    44. 44. When producing.. ....You have to decide on three things • Straight narration - Much like audiobooks, author reads the story only. • Straight narration, adding Sound F/X and/or music - F/X and music can be used lightly or heavily. • Full cast, adding or asking other podcast - Sound F/X and/or music Recording friends, authors/podcasters to record dialogue for your characters. Tuesday, February 17, 2009
    45. 45. Straight narration - Much like audiobooks, author reads the story only. Tuesday, February 17, 2009
    46. 46. Straight narration - Much like audiobooks, author reads the story only. • There are several techniques to record and edit dialogue Tuesday, February 17, 2009
    47. 47. Straight narration - Much like audiobooks, author reads the story only. • There are several techniques to record and edit dialogue • Record all at once then edit - Time consuming Tuesday, February 17, 2009
    48. 48. Straight narration - Much like audiobooks, author reads the story only. • There are several techniques to record and edit dialogue • Record all at once then edit - Time consuming • Record, if stumble, go back a sentence try again - Not as time consuming. Tuesday, February 17, 2009
    49. 49. Straight narration - Much like audiobooks, author reads the story only. • There are several techniques to record and edit dialogue • Record all at once then edit - Time consuming • Record, if stumble, go back a sentence try again - Not as time consuming. • Unfortunate hazard with recording narration, stumbles will happen, just try, try again until you get it the way you want it. Tuesday, February 17, 2009
    50. 50. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy Tuesday, February 17, 2009
    51. 51. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy • Same as above, now adding elements in the background. Tuesday, February 17, 2009
    52. 52. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy • Same as above, now adding elements in the background. • You can go really nuts with music and sound f/x but remember people are listening to you talk as well. More distracts Tuesday, February 17, 2009
    53. 53. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy • Same as above, now adding elements in the background. • You can go really nuts with music and sound f/x but remember people are listening to you talk as well. More distracts • Moderation is the perfect balance. Tuesday, February 17, 2009
    54. 54. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy • Same as above, now adding elements in the background. • You can go really nuts with music and sound f/x but remember people are listening to you talk as well. More distracts • Moderation is the perfect balance. • Great thing is you can experiment with f/x and music. It can add that dramatic, humorous, or tear-jerker punch to a scene. Tuesday, February 17, 2009
    55. 55. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. Tuesday, February 17, 2009
    56. 56. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. • Let’s add the cast! Tuesday, February 17, 2009
    57. 57. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. • Let’s add the cast! • When writing, sometimes your friends, or podcasters can stick in your head as the voice of a character (ie: Rachel Scott in Black Shadow) Tuesday, February 17, 2009
    58. 58. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. • Let’s add the cast! • When writing, sometimes your friends, or podcasters can stick in your head as the voice of a character (ie: Rachel Scott in Black Shadow) • Ask first, send synopsis of character, sample dialogue, etc. Tuesday, February 17, 2009
    59. 59. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. • Let’s add the cast! • When writing, sometimes your friends, or podcasters can stick in your head as the voice of a character (ie: Rachel Scott in Black Shadow) • Ask first, send synopsis of character, sample dialogue, etc. • Collect all character dialogue and if you can have them record it all at once. If not, it can delay your release schedule. Tuesday, February 17, 2009
    60. 60. Great Resources Tuesday, February 17, 2009
    61. 61. Great Resources • Free Sound Project (http://freesound.org) Tuesday, February 17, 2009
    62. 62. Great Resources • Free Sound Project (http://freesound.org) • Podshow Music Network (http://music.podshow.com) Tuesday, February 17, 2009
    63. 63. Great Resources • Free Sound Project (http://freesound.org) • Podshow Music Network (http://music.podshow.com) • Garageband, (http://garageband.com) Tuesday, February 17, 2009
    64. 64. Great Resources • Free Sound Project (http://freesound.org) • Podshow Music Network (http://music.podshow.com) • Garageband, (http://garageband.com) • Magnatune (http://magnatune.com) Tuesday, February 17, 2009
    65. 65. schedule Tuesday, February 17, 2009
    66. 66. schedule • Weekly is your best bet. Especially if you clifhanger the audience. (This is why we record ahead of time) Tuesday, February 17, 2009
    67. 67. schedule • Weekly is your best bet. Especially if you clifhanger the audience. (This is why we record ahead of time) • Make sure you stick to your commitment! Audience can be finicky (Just ask any Sigler Junkie...) Tuesday, February 17, 2009
    68. 68. schedule • Weekly is your best bet. Especially if you clifhanger the audience. (This is why we record ahead of time) • Make sure you stick to your commitment! Audience can be finicky (Just ask any Sigler Junkie...) • If you can’t get an episode out on time, let your audience know! Don’t leave them in the dark. The majority of the time they will understand (ie: MOREVI Remastered by Tee Morris) Tuesday, February 17, 2009
    69. 69. Intro/Extro Banter Tuesday, February 17, 2009
    70. 70. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. Tuesday, February 17, 2009
    71. 71. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. Tuesday, February 17, 2009
    72. 72. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. • This allows you to introduce audience participation Tuesday, February 17, 2009
    73. 73. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. • This allows you to introduce audience participation • Provide feedback (Voicemails, emails, comments on the site) Tuesday, February 17, 2009
    74. 74. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. • This allows you to introduce audience participation • Provide feedback (Voicemails, emails, comments on the site) • Join in on contests (ie: Benny Clifford in Black Shadow) Tuesday, February 17, 2009
    75. 75. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. • This allows you to introduce audience participation • Provide feedback (Voicemails, emails, comments on the site) • Join in on contests (ie: Benny Clifford in Black Shadow) • Play promos, lots, and lots, and lots of promos. One or two per episode, usually at the end of the story or end of extro banter. Tuesday, February 17, 2009
    76. 76. STEP three: MARKE Tuesday, February 17, 2009
    77. 77. Tuesday, February 17, 2009
    78. 78. Create a twitter account Fan Art Create an Alternate Reality Game for your character Write short stories in same universe Create Send promos to podcasters Start a blog video Create posters some scenes and film them Put up skits of trailers Twitter about your book Create a PDF of each Release ebook Form a Start a book club chapter in a new feed Start a contest Create a promo the domain name for Get street Leave postcards in bookstores your book team Start a facebook Do Your Own Adventure A group Create a myspace page Have podcasters do a story so far Leave postcards in books at bookstores Start a video blog of Do live readings via one of your characters ustream or talkshoe Make business Create Demo CDs cards Tuesday, February 17, 2009
    79. 79. Think big, Scale small. Tuesday, February 17, 2009
    80. 80. Think big, Scale small. Tuesday, February 17, 2009
    81. 81. Think big, Scale small. • Come up with a list of ideas you want to do, then choose what you can handle. Tuesday, February 17, 2009
    82. 82. Think big, Scale small. • Come up with a list of ideas you want to do, then choose what you can handle. • Keep that list handy, there’s always the next book. Tuesday, February 17, 2009
    83. 83. Think big, Scale small. • Come up with a list of ideas you want to do, then choose what you can handle. • Keep that list handy, there’s always the next book. • More opportunities to market when community grows. Tuesday, February 17, 2009
    84. 84. Think big, Scale small. • Come up with a list of ideas you want to do, then choose what you can handle. • Keep that list handy, there’s always the next book. • More opportunities to market when community grows. • Community is willing to help you out. Tuesday, February 17, 2009
    85. 85. Let’s start with the basics Tuesday, February 17, 2009
    86. 86. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page Tuesday, February 17, 2009
    87. 87. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” Tuesday, February 17, 2009
    88. 88. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” • Email podcasters asking to play promo on podcast. MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to podcaster’s own show. Tuesday, February 17, 2009
    89. 89. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” • Email podcasters asking to play promo on podcast. MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to podcaster’s own show. • Start pre-release episodes Tuesday, February 17, 2009
    90. 90. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” • Email podcasters asking to play promo on podcast. MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to podcaster’s own show. • Start pre-release episodes • Create a Contest - (ie: “Blog, twitter, share link Contest”) Tuesday, February 17, 2009
    91. 91. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” • Email podcasters asking to play promo on podcast. MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to podcaster’s own show. • Start pre-release episodes • Create a Contest - (ie: “Blog, twitter, share link Contest”) • Put book on podiobooks.com Tuesday, February 17, 2009
    92. 92. Promos Tuesday, February 17, 2009
    93. 93. Promos Think like a Movie..... Tuesday, February 17, 2009
    94. 94. Promos Think like a Movie..... • Teaser - 30 secondes long Tuesday, February 17, 2009
    95. 95. Promos Think like a Movie..... • Teaser - 30 secondes long • Contains mini summary, name, author, website URL, release date....coming soon Tuesday, February 17, 2009
    96. 96. Promos Think like a Movie..... • Teaser - 30 secondes long • Contains mini summary, name, author, website URL, release date....coming soon • Theatrical - 60 seconds - 2 mins. max Tuesday, February 17, 2009
    97. 97. Promos Think like a Movie..... • Teaser - 30 secondes long • Contains mini summary, name, author, website URL, release date....coming soon • Theatrical - 60 seconds - 2 mins. max • Contains longer summary, name, author, website URL, announce release date. Tuesday, February 17, 2009
    98. 98. Promos Think like a Movie..... • Teaser - 30 secondes long • Contains mini summary, name, author, website URL, release date....coming soon • Theatrical - 60 seconds - 2 mins. max • Contains longer summary, name, author, website URL, announce release date. You don’t have to do both, you could keep with one and that will work fine. All this does is generate interest on other podcasts for your work. Tuesday, February 17, 2009
    99. 99. QA Tuesday, February 17, 2009
    100. 100. Tuesday, February 17, 2009
    101. 101. HAVE FUN! Thank You! Contact Info: mail@stevesaylor.net Website: http://stevesaylor.net Tuesday, February 17, 2009

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