Slideshow Transcript

1. Slide 1: <Insert Picture Here> Enterprise 2.0 Rules of the Road: Oracle’s Initiatives for Enterprise 2.0 Steve Diamond, Senior Director, Product Marketing June 10, 2008
2. Slide 2: Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Copyright ©2008, Oracle. All rights reserved.
3. Slide 3: What is a “Rule?” “A principle or regulation governing conduct, action, procedure, arrangement, etc.” Copyright ©2008, Oracle. All rights reserved.
4. Slide 4: Three Simple Rules For Your Life Copyright ©2008, Oracle. All rights reserved.
5. Slide 5: WHAT Copyright ©2008, Oracle. All rights reserved.
6. Slide 6: WHY • Collaborate more effectively, i.e., conversations • Gain better access to information • Learn, and share wisdom, i.e., crowdsourcing • Drive innovation, productivity, and effectiveness • Have fun, i.e., it’s cool Copyright ©2008, Oracle. All rights reserved.
7. Slide 7: HOW Stay Tuned… Copyright ©2008, Oracle. All rights reserved.
8. Slide 8: The Traditional Corporate Rule for Technology Purchases ↑Revenue &/or ↓Cost = “Must Have” Copyright ©2008, Oracle. All rights reserved.
9. Slide 9: Copyright ©2008, Oracle. All rights reserved.
10. Slide 10: Charlene Li’s and Josh Bernoff’s Rules POST Framework in Groundswell P People: Assess your customers’ social activities O Objectives: What you want to accomplish S Strategy: Plan for how relationships with customers will evolve T Technology: Determine which social technologies to deploy Source: Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff Copyright ©2008, Oracle. All rights reserved.
11. Slide 11: Ray Lane’s Seven Rules… …of Software Innovation 1. Serves an individual need 2. Virally adopted 3. Contextually personalized information 4. No data entry or training required 5. Delivers instantaneous value 6. Utilizes community and social relationships 7. Minimal IT footprint Copyright ©2008, Oracle. All rights reserved.
12. Slide 12: Copyright ©2008, Oracle. All rights reserved.
13. Slide 13: Steve’s Four End-User Rules What ‘They’ Are Looking For in Software 1. Make it simple and easy to use 2. Increase productivity and effectiveness 3. Foster collaboration 4. Deliver insight Copyright ©2008, Oracle. All rights reserved.
14. Slide 14: Copyright ©2008, Oracle. All rights reserved.
15. Slide 15: Make It Simple and Easy to Use Copyright ©2008, Oracle. All rights reserved.
16. Slide 16: Make It Simple and Easy to Use Oracle Social CRM Applications Oracle Sales Prospector Oracle Sales Campaigns Oracle Sales Library Oracle Mobile Sales Assistant Oracle Gadgets Copyright ©2008, Oracle. All rights reserved.
17. Slide 17: Copyright ©2008, Oracle. All rights reserved.
18. Slide 18: Productivity Impact Source: 2007, Gallop Copyright ©2008, Oracle. All rights reserved.
19. Slide 19: Oracle’s Approach Comprehensive Unified Integrated Context aware Policies and practices User experience Talent Management WebCenter Suite WebCenter Suite Profiles Wikis Recruiting Forums Employee Performance Oracle Oracle Chats Oracle Learning VOIP 2.0 Development Documents Compensation Content Develop continuously Maximize productivity Identify opportunities Eliminate context shifts Connect performance Connect people Copyright ©2008, Oracle. All rights reserved.
20. Slide 20: Increase Productivity and Effectiveness The Future of Human Capital Management Copyright ©2008, Oracle. All rights reserved.
21. Slide 21: Increase Productivity and Effectiveness The Future of Human Capital Management Copyright ©2008, Oracle. All rights reserved.
22. Slide 22: Copyright ©2008, Oracle. All rights reserved.
23. Slide 23: Foster Collaboration Copyright ©2008, Oracle. All rights reserved.
24. Slide 24: Foster Collaboration Oracle AppsLab Initiative: MIX Copyright ©2008, Oracle. All rights reserved.
25. Slide 25: Foster Collaboration Oracle AppsLab Initiative: CONNECT Copyright ©2008, Oracle. All rights reserved.
26. Slide 26: Copyright ©2008, Oracle. All rights reserved.
27. Slide 27: Deliver Insight Trusted Sources Copyright ©2008, Oracle. All rights reserved.
28. Slide 28: Deliver Insight Social Networks Copyright ©2008, Oracle. All rights reserved.
29. Slide 29: Deliver Insight The Future of Product Lifecycle Management Software Copyright ©2008, Oracle. All rights reserved.
30. Slide 30: Deliver Insight Oracle Sales Prospector Demonstration Offers insight on what to sell next based on analysis of buying patterns of customers with similar attributes Copyright ©2008, Oracle. All rights reserved.
31. Slide 31: THIS IS GREAT… BUT “HOW?” Copyright ©2008, Oracle. All rights reserved.
32. Slide 32: Oracle Breadth Copyright ©2008, Oracle. All rights reserved.
33. Slide 33: HOW Oracle WebCenter Integrated, Comprehensive, Standards-based User Experience Platform Copyright ©2008, Oracle. All rights reserved.
34. Slide 34: Oracle WebCenter • Integrates enterprise applications, structured & unstructured data, BI, communications, and Web 2.0 services • Includes proven social network capabilities • Oracle does the work for you with certified portlets and applications Favorites Search Recent Preferences Notifications Presence Email Discussions Contextual Wiring Documents Communities Copyright ©2008, Oracle. All rights reserved.
35. Slide 35: Key Takeaways 1. Heavily invested in and committed to Enterprise 2.0 2. Standards-based and industrial strength with broad experience 3. 2.0 offerings available now, with more on the way Copyright ©2008, Oracle. All rights reserved.
36. Slide 36: In Conclusion Whose Rules Should You Follow? Copyright ©2008, Oracle. All rights reserved.
37. Slide 37: Mash Up! ↑Revenue &/or ↓Cost = “Must Have” Copyright ©2008, Oracle. All rights reserved.
38. Slide 38: Copyright ©2008, Oracle. All rights reserved. Oracle Confidential