Enterprise 2.0 Rules of the Road: Oracle’s Initiatives for Enterprise 2.0 Steve Diamond, Senior Director, Product Marketing June 10, 2008

Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

What is a “Rule?” “ A principle or regulation governing conduct, action, procedure, arrangement, etc.”

Three Simple Rules For Your Life

WHAT

WHY Collaborate more effectively, i.e., conversations Gain better access to information Learn, and share wisdom, i.e., crowdsourcing Drive innovation, productivity, and effectiveness Have fun, i.e., it’s cool

Collaborate more effectively, i.e., conversations

Gain better access to information

Learn, and share wisdom, i.e., crowdsourcing

Drive innovation, productivity, and effectiveness

Have fun, i.e., it’s cool

HOW Stay Tuned…

The Traditional Corporate Rule for Technology Purchases ↑ Revenue &/or ↓Cost = “Must Have”

↑ Revenue &/or ↓Cost = “Must Have”

Charlene Li’s and Josh Bernoff’s Rules POST Framework in Groundswell P O S T People : Assess your customers’ social activities Objectives : What you want to accomplish Strategy : Plan for how relationships with customers will evolve Technology : Determine which social technologies to deploy Source: Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff

Ray Lane’s Seven Rules… …of Software Innovation Serves an individual need Virally adopted Contextually personalized information No data entry or training required Delivers instantaneous value Utilizes community and social relationships Minimal IT footprint

Serves an individual need

Virally adopted

Contextually personalized information

No data entry or training required

Delivers instantaneous value

Utilizes community and social relationships

Minimal IT footprint

Steve’s Four End-User Rules What ‘They’ Are Looking For in Software Make it simple and easy to use Increase productivity and effectiveness Foster collaboration Deliver insight

Make it simple and easy to use

Increase productivity and effectiveness

Foster collaboration

Deliver insight

Make It Simple and Easy to Use

Make It Simple and Easy to Use Oracle Social CRM Applications Oracle Sales Prospector Oracle Sales Campaigns Oracle Sales Library Oracle Mobile Sales Assistant Oracle Gadgets

Productivity Impact Source: 2007, Gallop

Oracle’s Approach Oracle Talent Management Oracle WebCenter Suite Comprehensive Integrated Policies and practices Profiles Recruiting Performance Learning Development Compensation Develop continuously Identify opportunities Connect performance Unified Context aware User experience Wikis Forums Chats VOIP Documents Content Maximize productivity Eliminate context shifts Connect people Employee 2.0

Increase Productivity and Effectiveness The Future of Human Capital Management

Increase Productivity and Effectiveness The Future of Human Capital Management

Foster Collaboration

Foster Collaboration Oracle AppsLab Initiative: MIX

Foster Collaboration Oracle AppsLab Initiative: CONNECT

Deliver Insight Trusted Sources

Deliver Insight Social Networks

Deliver Insight The Future of Product Lifecycle Management Software

Deliver Insight Oracle Sales Prospector Demonstration Offers insight on what to sell next based on analysis of buying patterns of customers with similar attributes

Offers insight on what to sell next based on analysis of buying patterns of customers with similar attributes

THIS IS GREAT… BUT “HOW?”

Oracle Breadth

HOW Oracle WebCenter Integrated, Comprehensive, Standards-based User Experience Platform

Oracle WebCenter Integrates enterprise applications, structured & unstructured data, BI, communications, and Web 2.0 services Includes proven social network capabilities Oracle does the work for you with certified portlets and applications Notifications Email Documents Discussions Preferences Search Recent Favorites Contextual Wiring Communities Presence

Integrates enterprise applications, structured & unstructured data, BI, communications, and Web 2.0 services

Includes proven social network capabilities

Oracle does the work for you with certified portlets and applications

Key Takeaways Heavily invested in and committed to Enterprise 2.0 Standards-based and industrial strength with broad experience 2.0 offerings available now, with more on the way

Heavily invested in and committed to Enterprise 2.0

Standards-based and industrial strength with broad experience

2.0 offerings available now, with more on the way

In Conclusion Whose Rules Should You Follow?

Mash Up! ↑ Revenue &/or ↓Cost = “Must Have”

↑ Revenue &/or ↓Cost = “Must Have”