Oracle-Sponsored Enterprise 2.0 Presentation, June 10, 2008

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Oracle-Sponsored Enterprise 2.0 Presentation, June 10, 2008 - Presentation Transcript

  1. Enterprise 2.0 Rules of the Road: Oracle’s Initiatives for Enterprise 2.0 Steve Diamond, Senior Director, Product Marketing June 10, 2008
  2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  3. What is a “Rule?” “ A principle or regulation governing conduct, action, procedure, arrangement, etc.”
  4. Three Simple Rules For Your Life
  5. WHAT
  6. WHY
    • Collaborate more effectively, i.e., conversations
    • Gain better access to information
    • Learn, and share wisdom, i.e., crowdsourcing
    • Drive innovation, productivity, and effectiveness
    • Have fun, i.e., it’s cool
  7. HOW Stay Tuned…
  8. The Traditional Corporate Rule for Technology Purchases
    • ↑ Revenue &/or ↓Cost = “Must Have”
  9.  
  10. Charlene Li’s and Josh Bernoff’s Rules POST Framework in Groundswell P O S T People : Assess your customers’ social activities Objectives : What you want to accomplish Strategy : Plan for how relationships with customers will evolve Technology : Determine which social technologies to deploy Source: Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff
  11. Ray Lane’s Seven Rules… …of Software Innovation
    • Serves an individual need
    • Virally adopted
    • Contextually personalized information
    • No data entry or training required
    • Delivers instantaneous value
    • Utilizes community and social relationships
    • Minimal IT footprint
  12.  
  13. Steve’s Four End-User Rules What ‘They’ Are Looking For in Software
    • Make it simple and easy to use
    • Increase productivity and effectiveness
    • Foster collaboration
    • Deliver insight
  14.  
  15. Make It Simple and Easy to Use
  16. Make It Simple and Easy to Use Oracle Social CRM Applications Oracle Sales Prospector Oracle Sales Campaigns Oracle Sales Library Oracle Mobile Sales Assistant Oracle Gadgets
  17.  
  18. Productivity Impact Source: 2007, Gallop
  19. Oracle’s Approach Oracle Talent Management Oracle WebCenter Suite Comprehensive Integrated Policies and practices Profiles Recruiting Performance Learning Development Compensation Develop continuously Identify opportunities Connect performance Unified Context aware User experience Wikis Forums Chats VOIP Documents Content Maximize productivity Eliminate context shifts Connect people Employee 2.0
  20. Increase Productivity and Effectiveness The Future of Human Capital Management
  21. Increase Productivity and Effectiveness The Future of Human Capital Management
  22.  
  23. Foster Collaboration
  24. Foster Collaboration Oracle AppsLab Initiative: MIX
  25. Foster Collaboration Oracle AppsLab Initiative: CONNECT
  26.  
  27. Deliver Insight Trusted Sources
  28. Deliver Insight Social Networks
  29. Deliver Insight The Future of Product Lifecycle Management Software
  30. Deliver Insight Oracle Sales Prospector Demonstration
      • Offers insight on what to sell next based on analysis of buying patterns of customers with similar attributes
  31. THIS IS GREAT… BUT “HOW?”
  32. Oracle Breadth
  33. HOW Oracle WebCenter Integrated, Comprehensive, Standards-based User Experience Platform
  34. Oracle WebCenter
    • Integrates enterprise applications, structured & unstructured data, BI, communications, and Web 2.0 services
    • Includes proven social network capabilities
    • Oracle does the work for you with certified portlets and applications
    Notifications Email Documents Discussions Preferences Search Recent Favorites Contextual Wiring Communities Presence
  35. Key Takeaways
    • Heavily invested in and committed to Enterprise 2.0
    • Standards-based and industrial strength with broad experience
    • 2.0 offerings available now, with more on the way
  36. In Conclusion Whose Rules Should You Follow?
  37. Mash Up!
    • ↑ Revenue &/or ↓Cost = “Must Have”
  38.  

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