Steven Davies - Design Portfolio
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Steven Davies - Design Portfolio

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A summary of the professional design work I have completed over the past 4 years at my previous job, in Sydney, Australia. Most includes work from the Channel Seven Television Network in Sydney. ...

A summary of the professional design work I have completed over the past 4 years at my previous job, in Sydney, Australia. Most includes work from the Channel Seven Television Network in Sydney. However, it also includes Logo, Stationary,Packaging, Poster & CD Cover Designs from other Australian companies.

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Steven Davies - Design Portfolio Steven Davies - Design Portfolio Document Transcript

  • S T E V E N D A V I E S p o r t f o l i o 1
  • c o n t e n t s 3 a l i t t l e a b o u t m y s e l f 4 a d v e r t i s i n g19 c o r p o r a t e d e s i g n33 i n v i t e s & r e c r e a t i o n37 p r o p o s a l s & o t h e r44 c o n t a c t m e 2
  • a l i t t l e a b o u t m y s e l fI am a highly motivated & friendly individual with a good sense of humour. I love to work with a team & understand how significant this attribute iswithin a Creative Studio or Agency. Since my earlier years I have always had a strong interest & interaction in Visual Arts & Design. Creativity & Qualityare two goals that I strive towards & I always take pride in my work. In addition, from my 4 years of professional experience at Trovato design, I havelearnt to be flexible, broad-minded, to think laterally & of course, to be mindful of the deadlines. My knowledge of design is focused within the field ofcreative print media; however, I am determined to better accustom myself to digital & 3D media when the opportunity arises. My Photoshop skills are advanced& I have proficient knowledge in Indesign as well as Illustrator. I have worked with well known & respected companies in Sydney such as Channel Seven, 3Qantas Airways & Sydney State Transit. Career wise, I wish to continue learning & finding new ways to execute projects creatively, technically & efficiently.
  • a d v e r t i s i n g c a m p a i g n s
  • a d ve r t i s in g c a m p a i gn s XFACTOR is a worldwide show that has been implemented onto Australian Television. At Trovato Design, I accompanied the Creative Director in the re-illustration of the XFACTOR logo, the retouching of the four judges to the left, & the artworking of a combination of elements that were used in several forms of media. The bus wrap, as seen below, shows an example of the complex artworking proceedure I was solely responsible for. p o r t f o l i o • s teve n d av i e s xfactortv.com.au EMERGENCY EXIT EMERGENCY EXIT DO NOT OVERTAKE TURNING VEHICLECHANNEL 7 XFACTOR • METROLITE • LOGO RE-ILLUSTRATION • BUS WRAP 5
  • a d ve r t i s in g c a m p a i gn s p o r t f o l i o • s teve n d av i e s • The small squares above indicate some unretouched elements that were used to construct the final artwork of the advertisementCHANNEL 7 XFACTOR • MAGAZINE SPREAD ART • EXAMPLE OF HIGH-END RETOUCHING & IMAGE MANIPULATION 6
  • a d ve r t i s in g c a m p a i gn sGladiators: After a detailed briefing by Channel 7, we were required to adapt our print advertisingto television commercials already produced. The brief required the ad to look powerful & exciting.With a number of images, the Creative Director & I developed a thunderous atmosphere whichserved as a perfect background to all the gladiators on the show. p o r t f o l i o • s teve n d av i e s Charming and confident Hear him roar - and The art of combat is in her A true fighter - fearless There’s just one law - - it is her destiny to win. get ready to feel the blood - she is the ruler and mysterious. “The Outlaw”. earth tremble. of all warrior women. Height: 182cm Height: 191cm Height: 185cm Height: 167cm Height: 185cm Weight: 73kg Weight: 137kg Weight: 80kg Weight: 76kg Weight: 100kg Favourite Game: Favourite Game: Favourite Game: Favourite Game: Favourite Game: Duel Sumo Ball Whiplash Hang Tough Pyramid Don’t miss next week’s to collect Angel, Hunter, Nitro, Scar & TankCHANNEL 7 GLADIATORS • COLLECTOR CARDS • MAGAZINE & NEWSPAPER SPREADS • BILLBOARDS & METROLITES 7
  • a d ve r t i s in g c a m p a i gn s Packed To The Rafters is currently the highest rating tv show in Australian television history. The drama series features a mix of lighthearted comedy woven through the plot, but also addresses many realistic social issues. Over 4 seasons running, each creative retained the same branding. The background was created with a montage of different images of sky and grass, giving the creative a quirky feel. The imagery of the family signifies ‘togetherness’ & ‘love’, which are the continual running themes throughout the series. This is the story of a typical Australian family in real life, therefore careful retouching was necessary to maintain the realism of each cast member. p o r t f o l i o • s teve n d av i e sCHANNEL 7 PACKED TO THE RAFTERS • BILLBOARDS & METROLITES • MAGAZINE SPREADS 8
  • a d ve r t i s in g c a m p a i gn s p o r t f o l i o • s teve n d av i e s TUESDAYS 8.30PM yahoo7.com.au/tv • The small squares above indicate some unretouched elements that were used to construct the final artwork of the advertisementCHANNEL 7 PACKED TO THE RAFTERS • BILLBOARD ART • EXAMPLE OF HIGH-END RETOUCHING & IMAGE MANIPULATION 9
  • a d ve r t i s in g c a m p a i gn s DANCING WITH THE STARS: 3 different campaigns over 3 consecutive years are displayed here. Each capture the sexy, fun & interactive elements that the show represents. These artworks usually required a tremendous amount of time & patience. RGB lighting effects & colouring were critical here. In particular, a keen eye for the successful deep-etching of the cast members’ hair was critical. p o r t f o l i o • s teve n d av i e s Rachael Finch, Miss Universe Australia 2009 TONIGHT 7.30PMCHANNEL 7 DANCING WITH THE STARS • FLAGS • MAGAZINE SPREAD • BILLBOARDS & METROLITES 10
  • a d ve r t i s in g c a m p a i gn s p o r t f o l i o • s teve n d av i e s COMING SOON australia’s got talent is a talent show that features singers, dancers, magicians, comedians & other performers of all ages competing for a top prize of $250,000. It features the likes of pop stars such as Brian Mcfadden & Danni Minogue. As such, an immense amount of retouching was required to make each celeb look as grand as possible. In this creative to the right, for exmaple, I was required to recreate Danni’s hair, slim her waste & legs down, reshape her breasts & even manipulate her nostril. In addition, we were supplied with a 3D rendered version of the show logo; however, the shape, lighting & colouring required a makeover to match that of the creative.CHANNEL 7 AUSTRALIA’S GOT TALENT • MAGAZINE & NEWSPAPER SPREADS • FLAGS 11
  • a d ve r t i s in g c a m p a i gn s p o r t f o l i o • s teve n d av i e s • The small squares above indicate some unretouched elements that were used to construct the final artwork of the advertisementCHANNEL 7 AUSTRALIA’S GOT TALENT • BILLBOARD ART • EXAMPLE OF HIGH-END RETOUCHING & IMAGE MANIPULATION 12
  • a d ve r t i s in g c a m p a i gn s beauty & the geek may look like a very simple creative; however, the main creative is actually made from 5 different stock images. The legs were taken from 2 different shots of the same woman, the head from the geek was also replaced by another from a different photograph. The high heels were then attached to the legs & changed from pink to red. The creative was inspired by an old James Bond movie poster. p o r t f o l i o • s teve n d av i e s • The small squares above indicate some unretouched elements that were used to construct the final artwork of the advertisementCHANNEL 7 BEAUTY & THE GEEK • METROLITE ART • EXAMPLE OF HIGH-END RETOUCHING & IMAGE MANIPULATION 13
  • a d ve r t i s in g c a m p a i gn s p o r t f o l i o • s teve n d av i e sNational Bingo Night flooded the streets of Sydney with its glowingcolours. It was the excitement of the game that we wished to capture in ourdesign. Using Photoshop, each Bingo ball was carefully crafted & recoloured.A very timely approach was also necessary to re-illustrate the Bingo Logo.Apart from this, we developed the catch line ‘Be a Bingo Head’ for thecampaign , which was used in future television advertising.CHANNEL 7 NATIONAL BINGO NIGHT GAME SHOW • BUS WRAP 14
  • a d ve r t i s in g c a m p a i gn s These several ads displayed, are examples of popular u.s tv shows. Frequently, new creative’s would be required for these shows on Australia television. At times, I assisted creating concepts for each, & then worked closely with the Creative Director on the final art. p o r t f o l i o • s teve n d av i e sCHANNEL 7 ADVERTISING CREATED FOR POPULAR U.S TELEVISION PROGRAMS BROADCASTED IN AUSTRALIA 15
  • a d ve r t i s in g c a m p a i gn s the zoo documented a series about animals in zoo’s. The fun-loving tone of the advertisement was created by the interactivity of animals with the zoo logo. People generally love to see cute & adorable images of animals; hence, these were used to encourage the public to watch the series. The magazine spread below was constructed with 9 shots, which required a good deal of deep-etching, retouching, colour correcting & digital manipulation in Photoshop. p o r t f o l i o • s teve n d av i e s 7.30PM TUESDAYSCHANNEL 7 THE ZOO • DVD COVER • MAGAZINE SPREADS 16
  • a d ve r t i s in g c a m p a i gn s seven news: Annually, Seven News required advertising around australia. The below indicate a variety of ideas p o r t f o l i o we put together to portray Seven News as the best in the nation. All jobs required strict retouching to the news Experience is our Advantage presenters, & the colouration of each image was always carefully considered. • s teve n d av i e sCHANNEL 7 7 NEWS CAMPAIGNS • MAGAZINE & NEWSPAPER SPREADS • BILLBOARDS & METROLITES 17
  • a d ve r t i s in g c a m p a i gn s p o r t f o l i o • s teve n d av i e s THE RIVERBOYS ARE HERE WEEKNIGHTS 7.00PMCHANNEL 7 VARIOUS OTHER ADVERTISING CREATED FOR AUSTRALIAN TV SHOWS BROADCASTED ON AUSTRALIAN TV 18
  • c o r p o r a t e i d e n t i t y 19
  • co r p o r a te i d e n t i t y p o r t f o l i o • s teve n d av i e sQ CATERING is a Qantas Airways division that supplies cateredfood to all international flights of different airlines in theSouthern Hemisphere. The symbol is a simplistic representationof a plate, a serviette and the Qantas triangle.QANTAS AIRWAYS Q CATERING • LOGO • STATIONARY • VEHICLE IMPLEMENTATION 21
  • 22 s teve n d av i e s • p o r t f o l i o
  • co r p o r a te i d e n t i t y AGILETECH is an IT consulting company that supplies various hardware & network solutions to large & small Businesses. The symbol designed represents the letter ‘G’ & the ‘on’ button found on electronic devices. p o r t f o l i o • s teve n d av i e sAGILETECH LOGO • STATIONARY 23
  • co r p o r a te i d e n t i t y ENGADINE DANCE COMPANY is a school that teaches Ballet in Sydney, Australia. The concept of the logo is a representation of the letter ‘E’ as a dancer. This was executed using my own handwriting to create a sence of both movement & elegance. p o r t f o l i o • s teve n d av i e sENGADINE DANCE ACADEMY LOGO • BUSINESS CARD • BROCHURE COVER 25
  • co r p o r a te i d e n t i t y p o r t f o l i o • s teve n d av i e s THE BIKE SHACK is a very small rental shop located in Sydney, Australia. They rent out bikes to the public 47 St ation Rd Woo dr idge NS W 4114 for a small cost. The logo is a typeface that resembles M 02 9421 71 66 F 02 94 21 7167 a bicycle by the simple addition of 2 circles onto E SHAW N @ BIKE SHACK. COM.A U the letter ‘K’. I wished for the logo to be simple, contemporary, casual & approachable.BIKE SHACK LOGO • S TAT I O N A R Y • T-SHIRT 27
  • co r p o r a te i d e n t i t y T 9 4 8 4 6 1 4 0 M 0 4 0 5 4 5 6 6 5 4 W W W W . E N I G M A A F T E R P A R T Y. C O M E T . B L I S S E N D O N @ E N I G M A A F T E R P A R T Y. C O M p o r t f o l i o • s teve n d av i e sENIGMA is a young & upcoming business that organises post-eventparties for schools & businesses. The typeface was created using acontemporary font named DAX, which was bastardised to integratethe letter ‘G’. It represents an infinity sign and symbolises a senseof continuance, or probably in this case that ‘the party never ends’.ENIGMA AFTERPARTY LOGO • STATIONARY • CAP 29
  • EXTERIOR DESIGN & LANDSCAPINGUNIT 114 I 354 EASTERN VALLEY WAY I CHATSWOOD I NSW 2067 INFO@INSIDEOUTLANDSCAPES.COM.AU T 02 9417 6001 WWW.INSIDEOUTLANDSCAPES.COM.AU ABN 39 845 502 673
  • co r p o r a te i d e n t i t y INSIDE OUT is an Australian landscaping company that renovates existing gardens & outdoor areas. They wished for a more artistic & less ruggade identity. For this reason I created a mark that symbolises both a paint splatter as EXTERIOR DESIGN & LANDSCAPING well as the profile of a landscape. UNIT 114 I 354 EASTERN VALLEY WAY I CHATSWOOD I NSW 2067 INFO@INSIDEOUTLANDSCAPES.COM.AU T 02 9417 6001 WWW.INSIDEOUTLANDSCAPES.COM.AU ABN 39 845 502 673 p o r t f o l i o • s teve n d av i e sINSIDE OUT LOGO • STATIONARY 31
  • co r p o r a te i d e n t i t y Flagging the best deals online p o r t f o l i o • s teve n d av i e sMORE LOGOS OZ REPUBLIC • GOLFCLUB HQ • MY PET CARE • JAEGAR AUTHORING • JET TURBINE SERVICES • EMPORIO Café 32
  • i n v i t e s & r e c r e a t i o n
  • inv i te s & re c re a t i o n invites for channel seven were occasionally produced for email. Humour plays a large role in the effectiveness of these kinds of invites. Therefore, it was our aim to ensure most of Channel Seven’s were comical & clever. p o r t f o l i o • s teve n d av i e sCHANNEL 7 VARIOUS INVITATIONS SENT OUT TO STAFF & CLIENTS OF CHANNEL 7 BY EMAIL 34
  • inv i te s & re c re a t i o n the longest hop promoted a 60 year celebration of Qantas’ first flight from Sydney to London. Under the Creative Director’s direction, I assisted in the design of these postcards. The aim was to produce an aesthetic similar to postcards that were produced in the 50’s & 60’s. Old Qantas images were supplied, then scanned, manipulated & integrated into a series of 5 postcards. These were later implemented onto large format banners. The project was much of a success. p o r t f o l i o • s teve n d av i e sQANTAS AIRWAYS A SERIES OF 5 POSTCARDS CELEBRATING 60 YEARS OF THE LONGEST HOP (FLIGHT FROM LONDON TO SYDNEY) 35
  • CHANNEL 7BEAUTY & THE GEEK •MERCHANDISE CALENDAR FOR THE PUBLIC36 s teve n d av i e s • p o r t f o l i o inv i te s & re c re a t i o n
  • p r o p o s a l s & o t h e r
  • p r o p o s a l s & o t h e r Cabin Crew Image and Presentation Ground Employees Image and PresentationRunway – Cabin Crew Image and Presentation Runway – Ground Employees Image and Presentation p o r t f o l i o • s teve n d av i e s 91D 00167 01 Qantas Style 09 Women’s Grooming RUNWAY explains uniform requirements to all Qantas Kangaroo and oneworld Pin Additional Pins and Badges The Kangaroo pin is only worn with Customer Service Manager, Customer Service Supervisor and A strict code applies to the badges you can wear. Two additional badges may be staff. The guide shown consisted of over 100 pages, QantasLink Check and Trainer worn on the right lapel of your each containing a few highly Photoshoped images. uniforms. Badge placement is jacket. These badges include: important. Wear both the Kangaroo • Long service and oneworld badges on the left • eXcel side of your full uniform only, with • Indigenous the Kangaroo pin positioned above • Sommelier These were deepetched, retouched, resized, placed onto the oneworld badge on the • Promotional (as determined jacket or dress. by Qantas). When wearing the dress as full Badges or pins not listed may not uniform, wear the Kangaroo pin, be worn. oneworld and name badge on the new contemporary backgrounds, & shadows had to be Badges and pins are not to be left side, centred above each other. worn on ties. Wear promotional badges issued by Qantas on the right lapel of your jacket. If two additional badges are Always wear your oneworld badge on the already being worn, you must remove one of these badges and replace it with the promotional badge. left side of your full uniform. added. Due to the quantity of images, this process was 10 11 88 89 lengthy and time consuming. 09 Women’s Grooming 07 Flight Attendants Inflight Long Domestic Sectors Watches A small business style watch Eyewear with a black, brown, gold or silver band may be worn. Eyewear should be aligned with the tone of the uniform. Thick or rubber bands, jelly watches, over-sized watch faces, Wear frames that are business-like, bright or fluorescent coloured, moderately sized and conservative cartoon character, novelty or in design and colour. over exaggerated sports watches, Lenses may be slightly tinted, obvious diamante encrusted provided eyes are clearly visible. watches or watches with excessive branding are not acceptable. Contact lenses are to be either clear, or of a natural eye colour. Bracelets and Bangles Sunglasses are to be conservative One plain bracelet or bangle in gold, in design and colour, and removed silver, diamond or pearl (maximum while inside buildings, including width 10mm) may be worn. Qantas environments and airport No other bracelets are acceptable, terminals. Once removed, they are including; plastic, bone, leather, not to be placed on top of your head. suede, fabric, wooden, charity bands, Tiffany & Co. locket bracelets or Pandora bracelets. 66 67 100 101 QANTAS AIRWAYS RUNWAY GUIDE • Grooming Standards guide for cabin crew & airport staff 38
  • p r o p o s a l s & o t h e r p o r t f o l i o • s teve n d av i e s marco polo is a small fashion label that has made a good name for itself over the last few years in Sydney. It distributes clothing to stores Sydney-wide. Many posters like the ones displayed were produced over the last few years. Several other forms of printed media were also produced including: clothing tags, brochures & postcards.MARCO POLO LARGE FORMAT POSTERS THAT WERE HUNG IN DEPARTMENT STORES AROUND SYDNEY 39
  • p r o p o s a l s & o t h e r p o r t f o l i o • s teve n d av i e sFifa World Cup 2010: As a final work for my Bachelor degree in 2006, I decidedto develop a small scale campaign that would advertise the next Fifa World cup.In this brief I aimed to design a logo for the event, a poster which would beused to advertise the event, as well as a very intricate package that football fanswould receive once they arrived in South Africa. This package included their tickets,a comprehensive tourist brochure, as well as souvenir postcards & a discount card.BACHELOR MAJOR WORK LOGO • POSTER • A2 FOLDOUT BROCHURE • PACKAGING • POSTCARDS & TICKETS 40
  • KLEENEXPROPOSAL FOR TISSUE BOX DESIGNS41 s teve n d av i e s • p o r t f o l i o p r o p o s a l s & o t h e r
  • p r o p o s a l s & o t h e r p o r t f o l i o • s teve n d av i e s SCHIZOPHRENIC DREAMING is the first album recorded by Malison. The concept of the album is defined by a struggle between good & evil. The album is written describing moments in life that celebrate goodness & others that are tempted by evil. It was from this that we were inspired by the distorted world of Salvador Dali. We adapted this idea to the artwork by deep-etching, layering & amalgamating images which resulted in a very peculiar CD cover narrative.MALISON SCHIZOPHRENIC DREAMING • CD COVER ARTWORK 42
  • p r o p o s a l s & o t h e r p o r t f o l i o • s teve n d av i e s RIGHT BEFORE MY EYES is the second album recorded by Malison. The concept of the album is ‘nostalgia, memories & happiness’. It is a written & musical documentation of the life of the artist. It was his wish that we design the CD from the inspiration of Pop Art Icon, Andy Warhol & his portraits of Marilyn Monroe. As such, monochromatic images were overlaid with screen-print like colours to portray the beauty & serenity of these memories. It was our intension to create 3 spreads inside the CD cover which portray the colours of the sky as the sun sets; as this is the time of day when people usually reflect on their life the most.MALISON RIGHT BEFORE MY EYES • CD COVER ARTWORK 43
  • c o n t a c t m eRutschbahn 23 Hamburg 20146 T +49 152 22375326 E steverondavies@gmail.com 44