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The proliferation of Social Media over the past 10 years has opened up new and
exciting ways in which brands can promote their wares to an ever more technologysavvy
Within a blink of the eye, brands from all sectors had set up Facebook and Twitter
profiles, YouTube pages and Flickr streams. The brands that were successful, were the
ones who thought about how to connect and interact with their audience, fully utilising
the immediacy and reach of each chosen medium. On the other hand, there were others
who jumped on the bandwagon with nothing to say and failed spectacularly and publicly
to engage with their intended audience.
Some brands just get it. They know who they are talking to and understand that
social media is not about delivering straight marketing messages but about providing
interesting, relevant or entertaining content that users will want to engage with.
They also recognise that social media allows for customer interaction on an
unprecedented scale and every comment, positive or negative, provides an opportunity
to show the world what a fantastic brand they really are.
On the following pages you’ll find a host of
recent campaigns and initiatives from brands that we
think get it. Take a look and see if your favourite
campaign has made the cut.