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Email marketing: Under the skin of open rates

by on May 22, 2013

  • 143 views

Red C, Manchester based marketing agency, take an insightful look at email marketing opening rates in this easy to digest whitepaper entitled 'Under the skin of open rates'. Strategy Director, Steve ...

Red C, Manchester based marketing agency, take an insightful look at email marketing opening rates in this easy to digest whitepaper entitled 'Under the skin of open rates'. Strategy Director, Steve White, looks at how the subject header, the 'From' name, the preview panel and the day and time of send can all influence the number of email recipients who open an email and suggests ways in which to maximise this through easy to implement tactics and testing.

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Email marketing: Under the skin of open rates Email marketing: Under the skin of open rates Document Transcript