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Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
Content Marketing Using Stories
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Content Marketing Using Stories

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Overview of why you should use stories in content marketing and key good practice principles.

Overview of why you should use stories in content marketing and key good practice principles.

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Transcript

  • 1. Content How to use stories Marketingsteverayson
  • 2. Why use 22 times more Stories? memorable than facts and figuressteverayson
  • 3. Stories Shape how people see you and feel about yousteverayson
  • 4. Storiessteverayson
  • 5. Stories Are powerful They provide insights effectivelysteverayson
  • 6. Storiessteverayson
  • 7. Stories Persuade people They can move people to actionsteverayson
  • 8. Storiessteverayson
  • 9. Stories Four elements to a successful story according to Jennifer Aaker, Stanford Professorsteverayson
  • 10. 1 A goal Why are you telling the story? What do you want audience to do?steverayson
  • 11. 2 Grab attention Why will people listen? What is the hook?steverayson
  • 12. 2steverayson
  • 13. 3 Engage Who is protagonist? What is at stake for them? What is the journey?steverayson
  • 14. 3 Engage Who is protagonist? What is at stake for them? What is the journey?steverayson
  • 15. 4 Enable Why would someone share? Is it easy to retell?steverayson
  • 16. More Reading Thank you Harnessing the power of stories – Jennifer Aaker steverayson.blogspot.co.uk How to tell a story – Five TED videossteverayson

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