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Content Marketing Using Stories
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Content Marketing Using Stories

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Overview of why you should use stories in content marketing and key good practice principles.

Overview of why you should use stories in content marketing and key good practice principles.

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Transcript

  • 1. Content How to use stories Marketingsteverayson
  • 2. Why use 22 times more Stories? memorable than facts and figuressteverayson
  • 3. Stories Shape how people see you and feel about yousteverayson
  • 4. Storiessteverayson
  • 5. Stories Are powerful They provide insights effectivelysteverayson
  • 6. Storiessteverayson
  • 7. Stories Persuade people They can move people to actionsteverayson
  • 8. Storiessteverayson
  • 9. Stories Four elements to a successful story according to Jennifer Aaker, Stanford Professorsteverayson
  • 10. 1 A goal Why are you telling the story? What do you want audience to do?steverayson
  • 11. 2 Grab attention Why will people listen? What is the hook?steverayson
  • 12. 2steverayson
  • 13. 3 Engage Who is protagonist? What is at stake for them? What is the journey?steverayson
  • 14. 3 Engage Who is protagonist? What is at stake for them? What is the journey?steverayson
  • 15. 4 Enable Why would someone share? Is it easy to retell?steverayson
  • 16. More Reading Thank you Harnessing the power of stories – Jennifer Aaker steverayson.blogspot.co.uk How to tell a story – Five TED videossteverayson