Video marketing blog: http://www.smartshoot.com/blog/
This is the presentation Steve gave at General Assembly in San Francisco.
The YouTube Effect - How to Use Video to Drive Traffic & Sales
Did you know that 87% of online marketers use video content? Or that Zappos created over 100,000 product videos in 2011 and received over 250,000 visits from YouTube?
With the decline in production prices, online video is an affordable and effective medium that engages your audience and creates a whole different connection with your buyers.
Using case studies, this slide deck will illustrate how to leverage the power of online video to establish a personal link with your users that ultimately turns them into buyers and more importantly into fans.
Steve Young is the Director of Product Marketing at SmartShoot. He architected the SmartShoot marketplace platform that helps businesses and individuals find and connect with the best local photographers and videographers.
He enjoys writing about marketing, design and product development. He also enjoys sharing the same name as a famous quarterback, although he has yet to enjoy the same perks.
About Steve Young: