The Youtube Effect - How to Use Video to Drive Traffic & Sales
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The Youtube Effect - How to Use Video to Drive Traffic & Sales

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Video marketing blog: http://www.smartshoot.com/blog/ ...

Video marketing blog: http://www.smartshoot.com/blog/

This is the presentation Steve gave at General Assembly in San Francisco.

The YouTube Effect - How to Use Video to Drive Traffic & Sales

Did you know that 87% of online marketers use video content? Or that Zappos created over 100,000 product videos in 2011 and received over 250,000 visits from YouTube?

With the decline in production prices, online video is an affordable and effective medium that engages your audience and creates a whole different connection with your buyers.

Using case studies, this slide deck will illustrate how to leverage the power of online video to establish a personal link with your users that ultimately turns them into buyers and more importantly into fans.

Steve Young is the Director of Product Marketing at SmartShoot. He architected the SmartShoot marketplace platform that helps businesses and individuals find and connect with the best local photographers and videographers.

He enjoys writing about marketing, design and product development. He also enjoys sharing the same name as a famous quarterback, although he has yet to enjoy the same perks.

About Steve Young:
https://twitter.com/stevepyoung
http://www.linkedin.com/in/stevepyoung
http://stevepyoung.com/

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The Youtube Effect - How to Use Video to Drive Traffic & Sales Presentation Transcript

  • 1. YOUTUBE EFFECTSTEVE P. YOUNG
  • 2. Photo source: milos milosevic
  • 3. 40,000,000
  • 4. 200,000
  • 5. 250,000
  • 6. 244,997Photo source: DTIDATA
  • 7. ZAPPOS ME
  • 8. 2
  • 9. 2
  • 10. UNDER $500
  • 11. #1
  • 12. TIPS
  • 13. YOU
  • 14. 8 million views on YouTube
  • 15. CUSTOMERS
  • 16. Targeted landing pages with targeted customertestimonials -> Increasedconversions of trial users
  • 17. VIDEOS
  • 18. 39 million views331,026 subscribers
  • 19. Photo source: woodleywonderworks
  • 20. SEO
  • 21. VIDEO
  • 22. 1 CONTENT
  • 23. >
  • 24. 15 SECONDSPhoto source: erokism
  • 25. EXAMPLES SHOW FIRST, THEN HOW-TO WHAT’S COMING UP GRAPHICThreadBanger: What’s trending:http://www.youtube.com/user/ThreadBanger http://www.youtube.com/user/Whatstrending
  • 26. http://videohive.net/VIDEO
  • 27. 2 CONTENT
  • 28. >
  • 29. https://ads.youtube.com/keyword_toolFREE
  • 30. YOUTUBE
  • 31. 3 YOUTUBE
  • 32. TITLEDESCRIPTIONTAGS
  • 33. PUT LINK TO YOURSITE AS FIRST 1-2SENTENCES
  • 34. HEADLINE
  • 35. VIDEO OPTIMIZATION CHECKLIST Title  Make title compelling  Optimize keywords first, branding at the end  Choose titles that will lead to strong watch time Description  Include link to website in first 1-2 sentences of description  Include keywords  Include links to website, landing pages, social media, subscribe, playlists and channel  The ‘http://’ turns links into hyperlinks Tags  Provide enough tags to thoroughly and accurately describe the video content  Use quotes for keyword phrases: “short film”  Give a mix of both common and specific tags
  • 36. Photo source: johntrainor
  • 37. marketing
  • 38. 1
  • 39. 11% INCREASEIN SIGNUPSWITH VIDEO
  • 40. 2
  • 41. GREAT FOR SEO
  • 42. 3
  • 43. Photo source: Kiran Raja Bahadur SRK
  • 44. production
  • 45. DIY
  • 46. 1TRI-POD $13 - http://www.amazon.com/ChargerCity-Exclusive-Adjustment-Easy-Adjust-Smartphone/dp/B008VI7ORA/
  • 47. Photo source: Panoramas2ECHOEY
  • 48. Photo source: Brenda-Starr3 DARK
  • 49. Photo source: bigredpenguin
  • 50. 1 FOOTAGE
  • 51. 2 FINAL CUT
  • 52. 3 EDITOR
  • 53. 1 2 3
  • 54. RESOURCES• Free screen capture software: – Jing (www.techsmith.com/jing.html) – www.screenr.com• Free video editors: – YouTube (www.youtube.com/editor) – Windows Movie Maker – iMovie• Motion graphic templates – www.videohive.com (paid)• Premium video hosting – www.wistia.com – www.vidyard.com• Professional filmmakers & photographers – www.smartshoot.com
  • 55. STEVE YOUNGTWITTER: @STEVEPYOUNGEMAIL: STEVE.YOUNG@SMARTSHOOT.COMWEBSITE: WWW.SMARTSHOOT.COMLARRY CHEUKEMAIL: LARRYCHEUKDIGITAL@GMAIL.COMWEBSITE: WWW.LCDIGITALPRODUCTION.COM