YOUTUBE EFFECTSTEVE P. YOUNG
Photo source: milos milosevic
40,000,000
200,000
250,000
244,997Photo source: DTIDATA
ZAPPOS         ME
2
2
UNDER $500
#1
TIPS
YOU
8 million views  on YouTube
CUSTOMERS
Targeted landing pages with targeted customertestimonials -> Increasedconversions of trial users
VIDEOS
39 million views331,026 subscribers
Photo source: woodleywonderworks
SEO
VIDEO
1    CONTENT
>
15 SECONDSPhoto source: erokism
EXAMPLES SHOW FIRST, THEN HOW-TO                    WHAT’S COMING UP GRAPHICThreadBanger:                              Wha...
http://videohive.net/VIDEO
2    CONTENT
>
https://ads.youtube.com/keyword_toolFREE
YOUTUBE
3    YOUTUBE
TITLEDESCRIPTIONTAGS
PUT LINK TO YOURSITE AS FIRST 1-2SENTENCES
HEADLINE
VIDEO OPTIMIZATION CHECKLIST Title     Make title compelling     Optimize keywords first, branding at the end     Choo...
Photo source: johntrainor
marketing
1
11% INCREASEIN SIGNUPSWITH VIDEO
2
GREAT FOR SEO
3
Photo source: Kiran Raja Bahadur SRK
production
DIY
1TRI-POD    $13 - http://www.amazon.com/ChargerCity-Exclusive-Adjustment-Easy-Adjust-Smartphone/dp/B008VI7ORA/
Photo source: Panoramas2ECHOEY
Photo source: Brenda-Starr3    DARK
Photo source: bigredpenguin
1    FOOTAGE
2    FINAL CUT
3    EDITOR
1   2   3
RESOURCES•   Free screen capture software:     –   Jing (www.techsmith.com/jing.html)     –   www.screenr.com•   Free vide...
STEVE YOUNGTWITTER: @STEVEPYOUNGEMAIL: STEVE.YOUNG@SMARTSHOOT.COMWEBSITE: WWW.SMARTSHOOT.COMLARRY CHEUKEMAIL: LARRYCHEUKDI...
The Youtube Effect - How to Use Video to Drive Traffic & Sales
The Youtube Effect - How to Use Video to Drive Traffic & Sales
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The Youtube Effect - How to Use Video to Drive Traffic & Sales

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Video marketing blog: http://www.smartshoot.com/blog/

This is the presentation Steve gave at General Assembly in San Francisco.

The YouTube Effect - How to Use Video to Drive Traffic & Sales

Did you know that 87% of online marketers use video content? Or that Zappos created over 100,000 product videos in 2011 and received over 250,000 visits from YouTube?

With the decline in production prices, online video is an affordable and effective medium that engages your audience and creates a whole different connection with your buyers.

Using case studies, this slide deck will illustrate how to leverage the power of online video to establish a personal link with your users that ultimately turns them into buyers and more importantly into fans.

Steve Young is the Director of Product Marketing at SmartShoot. He architected the SmartShoot marketplace platform that helps businesses and individuals find and connect with the best local photographers and videographers.

He enjoys writing about marketing, design and product development. He also enjoys sharing the same name as a famous quarterback, although he has yet to enjoy the same perks.

About Steve Young:
https://twitter.com/stevepyoung
http://www.linkedin.com/in/stevepyoung
http://stevepyoung.com/

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The Youtube Effect - How to Use Video to Drive Traffic & Sales

  1. 1. YOUTUBE EFFECTSTEVE P. YOUNG
  2. 2. Photo source: milos milosevic
  3. 3. 40,000,000
  4. 4. 200,000
  5. 5. 250,000
  6. 6. 244,997Photo source: DTIDATA
  7. 7. ZAPPOS ME
  8. 8. 2
  9. 9. 2
  10. 10. UNDER $500
  11. 11. #1
  12. 12. TIPS
  13. 13. YOU
  14. 14. 8 million views on YouTube
  15. 15. CUSTOMERS
  16. 16. Targeted landing pages with targeted customertestimonials -> Increasedconversions of trial users
  17. 17. VIDEOS
  18. 18. 39 million views331,026 subscribers
  19. 19. Photo source: woodleywonderworks
  20. 20. SEO
  21. 21. VIDEO
  22. 22. 1 CONTENT
  23. 23. >
  24. 24. 15 SECONDSPhoto source: erokism
  25. 25. EXAMPLES SHOW FIRST, THEN HOW-TO WHAT’S COMING UP GRAPHICThreadBanger: What’s trending:http://www.youtube.com/user/ThreadBanger http://www.youtube.com/user/Whatstrending
  26. 26. http://videohive.net/VIDEO
  27. 27. 2 CONTENT
  28. 28. >
  29. 29. https://ads.youtube.com/keyword_toolFREE
  30. 30. YOUTUBE
  31. 31. 3 YOUTUBE
  32. 32. TITLEDESCRIPTIONTAGS
  33. 33. PUT LINK TO YOURSITE AS FIRST 1-2SENTENCES
  34. 34. HEADLINE
  35. 35. VIDEO OPTIMIZATION CHECKLIST Title  Make title compelling  Optimize keywords first, branding at the end  Choose titles that will lead to strong watch time Description  Include link to website in first 1-2 sentences of description  Include keywords  Include links to website, landing pages, social media, subscribe, playlists and channel  The ‘http://’ turns links into hyperlinks Tags  Provide enough tags to thoroughly and accurately describe the video content  Use quotes for keyword phrases: “short film”  Give a mix of both common and specific tags
  36. 36. Photo source: johntrainor
  37. 37. marketing
  38. 38. 1
  39. 39. 11% INCREASEIN SIGNUPSWITH VIDEO
  40. 40. 2
  41. 41. GREAT FOR SEO
  42. 42. 3
  43. 43. Photo source: Kiran Raja Bahadur SRK
  44. 44. production
  45. 45. DIY
  46. 46. 1TRI-POD $13 - http://www.amazon.com/ChargerCity-Exclusive-Adjustment-Easy-Adjust-Smartphone/dp/B008VI7ORA/
  47. 47. Photo source: Panoramas2ECHOEY
  48. 48. Photo source: Brenda-Starr3 DARK
  49. 49. Photo source: bigredpenguin
  50. 50. 1 FOOTAGE
  51. 51. 2 FINAL CUT
  52. 52. 3 EDITOR
  53. 53. 1 2 3
  54. 54. RESOURCES• Free screen capture software: – Jing (www.techsmith.com/jing.html) – www.screenr.com• Free video editors: – YouTube (www.youtube.com/editor) – Windows Movie Maker – iMovie• Motion graphic templates – www.videohive.com (paid)• Premium video hosting – www.wistia.com – www.vidyard.com• Professional filmmakers & photographers – www.smartshoot.com
  55. 55. STEVE YOUNGTWITTER: @STEVEPYOUNGEMAIL: STEVE.YOUNG@SMARTSHOOT.COMWEBSITE: WWW.SMARTSHOOT.COMLARRY CHEUKEMAIL: LARRYCHEUKDIGITAL@GMAIL.COMWEBSITE: WWW.LCDIGITALPRODUCTION.COM
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