How to Use Video to Drive More Customers

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How can you use video to drive more customers through the door?

With 4 simple video marketing tips along with a beginner's guide to video SEO you'll be able to execute on these tactics today.

Lastly, if you're thinking about creating a video, you'll learn how to make your video stand out from the rest.

If you need a video production company to help you with your video marketing, check out http://www.turnhere.com.

How to Use Video to Drive More Customers

  1. 1. HOW TO USE VIDEO TO DRIVE MORE CUSTOMERS
  2. 2. STEVE YOUNGDirector of Product Marketing TWITTER: @STEVEPYOUNG EMAIL: steve.young@turnhere.com
  3. 3. TOPICS• 4 Simple Video Marketing Tips• Video SEO• How to Make Your Video Stand Out• Q&A
  4. 4. P R Motorsports100% increase in daily customer acquisition from web marketing after their videowas distributed by Turnhere across the web. “The video pays for itself everyday!” - Rick Weldon, OwnerGanosh Gourmet#1 on the Google search for food delivery Coronado, Gourmet food Coronado, andHome food delivery Coronado. “I accomplished my objective of driving down the age of my demographic and driving more orders from the phone to the website.” - Wendy Sanger McGuire, Founder
  5. 5. VIDEO MARKETING TIPS
  6. 6. YOUR CUSTOMERS WANT VIDEO“Mediapost reports that product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season. - MediaPost, January 2012
  7. 7. TIP 1: PUT VIDEO ON YOUR HOMEPAGE
  8. 8. VIDEO DRIVES SALES“Zappos reports a 6% to 30% increase in salesfor products with video. - ReelSEO, December 2009
  9. 9. TIP 2: EASY FOR VIEWERS TO TAKE ACTION
  10. 10. ANOTHER EXAMPLE11% increasein sign-ups
  11. 11. VIDEO IS EVERYWHERE“In a keynote address at CES, YouTube’s VicePresident of Global Content Robert Kynclsaid that video would soon be 90% ofInternet traffic. - Forbes, 2012
  12. 12. TIP 3: ADD VIDEO EVERYWHERE
  13. 13. VIDEO IMPROVES MARKETING“A recent study by Forrester showedthat video increased email click-throughrates 2x-3x. - Forrester, 2010
  14. 14. TIP 4: USE VIDEO IN ALL YOUR MARKETING Email Search LinkedIn Facebook Don’t forget the play button
  15. 15. VIDEO SEO
  16. 16. VIDEO IS IN SEARCH RESULTS!TurnHere Distribution
  17. 17. VIDEO SEO – KEYWORD RESEARCH https://adwords.google.com/select/KeywordToolExternal
  18. 18. VIDEO SEO – TITLE & DESCRIPTIONPut your target keywords Add a link
  19. 19. VIDEO SEO – TAGSPut your target keywords
  20. 20. PROMOTE• Post a link to YouTube or website• Track with Timely.is or Bit.ly• Ask others in company to tweet• Post a link to YouTube or website• Upload video to your business page and/or fan page
  21. 21. HOW TO MAKE YOURVIDEO STAND OUT
  22. 22. DON’T BE AFRAID TO BE DIFFERENT 5 Small Business Videos That Will Get Your Creative Juices Flowing
  23. 23. TEACH SOMETHINGhttp://www.turnhere.com/video-gallery/how-to-videos/
  24. 24. PAINT A STORYhttp://www.slideshare.net/cvgallo/the-presentation-secrets-of-steve-jobs-2609477
  25. 25. MORE TIPS• Short is better• Talk about your passion• Framework for a great interview – Open with a hook to engage your audience – Explain what makes you best – End with a call to action
  26. 26. STAY IN TOUCHwww.turnhere.com/blogtwitter.com/turnherefacebook.com/TurnHereMe:twitter.com/stevepyoung

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