When NOT to Follow User-Centered Design Techniques

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This invited panel brings together several high-profile members of the HCI community for an exciting, if not controversial, discussion and debate. Each is well versed in the principles and best practices of user-centered design, user experience research, and design innovation. How do they respond to the emerging topic of when NOT to use conventional user-centered design techniques? Speakers: Anthony Andre, Interface Analysis Associates; Jay Elkerton, Emerson Process Management; Steve Portigal, Portigal Consulting; Cordell Ratzlaff, Cisco; Dan Saffer, Kicker Studio; Dan Rosenberg, SAP

Published in: Design

When NOT to Follow User-Centered Design Techniques

  1. 1. Steve Portigal @steveportigal 1 Steve Portigal www.portigal.com
  2. 2. When Not to Follow User-Centered Design Techniques 2 Steve Portigal www.portigal.com
  3. 3. Riffing on the topic, to feed into the discussion 3 Steve Portigal www.portigal.com
  4. 4. Portigal Consulting is a bite-sized California firm that helps companies discover and act on new insights about their customers and themselves 4 Steve Portigal www.portigal.com
  5. 5. Any Sufficiently Advanced Technology… 5 Steve Portigal www.portigal.com
  6. 6. Any Sufficiently Advanced Technology… 6 Steve Portigal www.portigal.com
  7. 7. Which is “not user centered” 7 ? Steve Portigal www.portigal.com
  8. 8. Building what you (and your friends?) want 8 Steve Portigal www.portigal.com
  9. 9. Building from within your community 9 Steve Portigal www.portigal.com
  10. 10. Implement every feature customers ask for 10 Steve Portigal www.portigal.com
  11. 11. Implement a feature that improves your product 11 Steve Portigal www.portigal.com
  12. 12. Naïve ignorance of users 12 Steve Portigal www.portigal.com
  13. 13. Willful ignorance of users 13 Steve Portigal www.portigal.com
  14. 14. Designing to a strong vision 14 Steve Portigal www.portigal.com
  15. 15. Young arrogant genius or young arrogant jerk? 15 Steve Portigal www.portigal.com
  16. 16. Design to change the world 16 Steve Portigal www.portigal.com
  17. 17. Design to change the world 17 Steve Portigal www.portigal.com
  18. 18. Design for discomfort 18 Steve Portigal www.portigal.com
  19. 19. Design to f*** people up 19 Steve Portigal www.portigal.com
  20. 20. Design to really f*** people up 20 Steve Portigal www.portigal.com
  21. 21. Design to the test 21 Steve Portigal www.portigal.com
  22. 22. Follow the money (“P&L-centered”) 22 Steve Portigal www.portigal.com
  23. 23. Design with Intent 23 Steve Portigal www.portigal.com
  24. 24. Towards a pattern library? 24 Steve Portigal www.portigal.com
  25. 25. Keeping the user in mind? 25 Steve Portigal www.portigal.com
  26. 26. Keeping the user’s interests in mind? 26 Steve Portigal www.portigal.com
  27. 27. Thank You! @steveportigal Portigal Consulting steve@portigal.com www.portigal.com 27415-894-2001 Steve Portigal www.portigal.com

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