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UX Hong Kong - Morning Session Slides

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An introductory presentation to kick off the morning discussion at UX Hong Kong: an overview of user research and some highlights of the afternoon workshop.

An introductory presentation to kick off the morning discussion at UX Hong Kong: an overview of user research and some highlights of the afternoon workshop.

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  • 1. @steveportigal
    Well, We've Done All This Research, Now What?
  • 2. This morning
    I have been teaching this workshop for several years. It has been very enjoyable to meet people with different backgrounds and learn from them.
    I want to share a quick introduction to our approach to user research, an overview of the workshop and then talk about some past workshop experiences.
  • 3. American Lens on Global Experiences
    Kyoto
    Amsterdam
    London
    Indonesia
    Istanbul
    California
    Paris
    Taipei
    Bangalore
  • 4. American Lens on Global Experiences
    Canadian
    Kyoto
    Amsterdam
    London
    Indonesia
    Istanbul
    Toronto
    Paris
    Taipei
    Bangalore
  • 5. Portigal Consulting is a bite-sized California firm that helps companies discover and act on new insights about their customers and themselves
  • 6. Typical development lifecycle
    What to make or do
    Refine & prototype
    Launch
    Iterate & improve
  • 7. Where we work
    Take a fresh look at people
    What to make or do
    Refine & prototype
    Launch
    Iterate & improve
  • 8. Where we work
    Use existing ideas as hypotheses
    What to make or do
    Refine & prototype
    Launch
    Iterate & improve
  • 9. Where we work
    Is it working like we hoped?
    What to make or do
    Refine & prototype
    Launch
    Iterate & improve
  • 10. Where we work
    What to make or do
    Refine & prototype
    Launch
    History provides context to explore new ideas
    Iterate & improve
  • 11. Madness in methods
    Ethnography
    Ethnographic interviews
    Video ethnography
    Depth-interviews
    Contextual research
    Home visits
    Site visits
    Experience modeling
    Design research
    User-centered design
    One-on-ones
    Camera studies
    User safaris
  • 12. Madness in methods
    Ethnography
    Ethnographic interviews
    Video ethnography
    Depth-interviews
    Contextual research
    Home visits
    Site visits
    Experience modeling
    Design research
    User-centered design
    One-on-ones
    Camera studies
    User safaris
    What-ever!
  • 13. Whatever you want to call it…
    Examine people, ideally in their own context
    Gather their stories
    What are they doing?
    What does it mean?
    Synthesize the stories
    Find the patterns and connections
    Apply to business and design problems
    Create new stories that reframe how the organization talks and thinks
    Use products, services, packaging, design to manifest that new story in the marketplace
  • 14. Synthesis & ideation process
    Fieldwork
    Synthesis
    Ideation
    Development
  • 15. Analysis
    Synthesis
    Ideation
    Solutions
    Strategies
    Opportunities
    Detailed solutions
    Insights
    Workshop focus
  • 16. Avoid jumping to conclusions
    Fieldwork
    Synthesis
    Ideation
    Development
  • 17. Avoid jumping to conclusions
  • 18. Homework: Dedicate at least half an hour to walking around and observing people in your neighborhood
    Workshop: Fieldwork
    Today: Observations of people in Festival Walk, Kowloon Tang Station and City University
    Images and observations shared on http://portigal-uxhk-workshop.posterous.com/
    Simon Lockrey, Sydney Australia
    Arun Martin, Bangalore, India
    Tom Wood, Norwich, UK
  • 19. Workshop: Synthesis
    Topline Collaborative Analysis Opportunities
    10 minutes 10 minutes 15 minutes
    Keep the human touch in communication
    Allow people to move seamlessly between places
    Allow people to integrate seamlessly across different devices and systems
    Share the heavy lifting
    Determine generative directions
    Externalize the data in your head
  • 20. Workshop: Ideation
    Questions Business Areas Ideation and Sharing
    2 minutes 3 minutes 45 minutes
    How can we
    keep the human touch in communication
    allow people to move seamlessly between places
    allow people to integrate seamlessly across different devices and systems
    How can we
    How can we
    Ideate!
    Shift to “How can we…?”
    Figure out where we can play
    Remember, “Yes, and…”
  • 21. Workshop: Savannah, Georgia, USA
  • 22. Workshop: Savannah, Georgia, USA
  • 23. Workshop: Savannah, Georgia, USA
  • 24. Workshop: Istanbul, Turkey
  • 25. Workshop: Istanbul, Turkey
  • 26. Workshop: Istanbul, Turkey
  • 27. Workshop: San Francisco, California, USA
    Photo by Nate Bolt
  • 28. Workshop: San Francisco, California, USA
  • 29. Workshop: San Francisco, California, USA
  • 30. Thank you!
    @steveportigal
    steve@portigal.com
    +1-415-894-2001
    Portigal Consulting
    www.portigal.com