My presentation from User Research Friday looks at the relationship between design and research in the world of design research. See video at http://vimeo.com/2235220 and find audio at http://www.portigal.com/blog/user-research-friday-research-and-design-ships-in-the-night/

1. User Research Friday November 7, 2008 Research and Design Ships In The Night?

2. We help companies discover and act on new insights about their customers and themselves

3. Warning: Ideas are in their infancy

4. “ Design?” “Research?” – Not gonna go there!

5. Design without research?

6. 1. Be very smart, very lucky, and…

7. 1. Be very smart, very lucky, and…

8. 1. Be very smart, very lucky, and…

9. 1. Be very smart, very lucky, and…

10. 1. Be very smart and very lucky

11. 1. Be very smart and very lucky

12. 2. Ask questions you know the answers to

13. 3. Design for yourself

14. 3. Design for yourself

15. 4. If you can’t ask anything well, don’t ask anything at all

16. Research without design?

17. 1. Design your research artifacts

19. 2. Prototype props, not development artifacts

20. Houde/Hill, What Do Prototypes Prototype?

22. 3. Transform needs into solutions

23. Process?

29. Organizational Structure?

30. Design research is part of design/UX

31. Design research is part of design/UX Design research is part of marketing

32. Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs

33. Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs + +

34. Design researchers Industrial designers Interaction designers Engineering Marketing Product management

35. Conclusions?

36. Start drinking. Keep talking.

37. Thank you! Portigal Consulting www.portigal.com [email_address] +1-415-385-4171