The Power of Bad Ideas

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In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.

The Power of Bad Ideas

  1. 1. The Powerof Bad Ideas@steveportigal1
  2. 2. Click to edit Master title style Bad ideas are not meh ideasThe Power of Bad Ideas ‹#› Portigal
  3. 3. Click to edit Master title style Bad ideas in the creative processThe Power of Bad Ideas ‹#› Portigal
  4. 4. Click to edit Master title style BrainstormsPace of ideageneration Addressing needs with low-hanging fruit TimeThe Power of Bad Ideas ‹#› Portigal
  5. 5. Don‟t forget your second Click to edit Master title style windPace of ideageneration Obvious but Addressing Innovative necessary, needs with problem-solving, Breakthrough low-hanging need-filling, low- hanging fruit Wacky fruit TimeThe Power of Bad Ideas ‹#› Portigal
  6. 6. Click to edit Master title style Bridging the humpsPace of ideageneration Addressing Innovative needs with Breakthrough low-hanging Wacky fruit TimeThe Power of Bad Ideas ‹#› Portigal
  7. 7. Click tois that a title style Why edit Master bad idea?The Power of Bad Ideas ‹#› Portigal
  8. 8. Click toBad Choicestyle That edit Master title Could Be UsefulThe Power of Bad Ideas ‹#› Portigal
  9. 9. Click to edit Master title style When bad ideas go goodThe Power of Bad Ideas ‹#› Portigal
  10. 10. Click to edit Master title style Breaking Bad IdeasThe Power of Bad Ideas ‹#› Portigal
  11. 11. Click toClicker title style Cow edit MasterWired:ofThe Curse of Cow ClickerThe Power Bad Ideas ‹#› Portigal
  12. 12. Click to edit Master title style JotlyAppsurd: In Silicon Valley, Its Hard to Make a JokeThe Power of Bad Ideas ‹#› Portigal
  13. 13. Click to edit Master context… A joke in one title styleAppsurd: In Silicon Valley, Its Hard to Make a Jokehttp://online.wsj.com/article/SB10001424052702303505504577404284117534706.html PortigalThe Power of Bad Ideas ‹#›
  14. 14. Click to editroll in title style Rock „n Master the nextAppsurd: In Silicon Valley, Its Hard to Make a Jokehttp://online.wsj.com/article/SB10001424052702303505504577404284117534706.html PortigalThe Power of Bad Ideas ‹#›
  15. 15. Click to edit Master title style Abraham Lincoln, Vampire HunterAppsurd: In Silicon Valley, Its Hard to Make a Jokehttp://online.wsj.com/article/SB10001424052702303505504577404284117534706.html PortigalThe Power of Bad Ideas ‹#›
  16. 16. Click to edit Master title style Bad and Good Food IdeasThe Power of Bad Ideas ‹#› Portigal
  17. 17. Click to edit Master title style Bad ideas stay badThe Power of Bad Ideas ‹#› Portigal
  18. 18. Click to edit Master title style Bad is judged by the marketplaceThe Power of Bad Ideas ‹#› Portigal
  19. 19. Click to edit Master title style Bad is judged by the marketplaceThe Power of Bad Ideas ‹#› Portigal
  20. 20. Click to edit Master title style (Bad) Idea ThinkingThe Power of Bad Ideas ‹#› Portigal
  21. 21. Click to edit Master title our Bad ideas ignite style imaginationThe Power of Bad Ideas ‹#› Portigal
  22. 22. Big Think‟s Dangerous Click to edit Master title style Ideas "These ideas may at first seem shocking or counter-intuitive— but they are worth our attention, even if we end up rejecting them."The Power of Bad Ideas ‹#› Portigal
  23. 23. Click to edit Master title style Satire and social commentary A Modest Proposal is the classic example of a deliberately bad idea used to critique circumstances where such an idea could even be articulated.The Power of Bad Ideas ‹#› Portigal
  24. 24. Click to edit is King style Context Master title Open to surprises Let your audience tell you Engineers say “if it works, it‟s not a stupid idea” (check this) Consider your context in order to assess • Art • Social change • Entertainment • $ • Technology • Etc.The Power of Bad Ideas ‹#› Portigal
  25. 25. Click to edit Master title styleThe sublimeand theridiculous areoften sonearlyrelated, thatit is difficultto class themseparately.Thomas Paine,The Age ofReason, 1795The Power of Bad Ideas ‹#› Portigal
  26. 26. Click to edit Master title style It’s such a fine line between stupid and clever!The Power of Bad Ideas ‹#› Portigal
  27. 27. Click to edit Master title styleThank you!Portigal Consulting @steveportigalwww.portigal.com steve@portigal.comThe Power of Bad Ideas ‹#› +1-415-894-2001 Portigal

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