----- Meeting Notes (2/2/11 09:24) -----Quick Steve HistoryQuick around the room: Are you already on facebook?What is the key thing you want to get out of this?
----- Meeting Notes (2/16/11 09:23) -----Groupon ad in Superbowl: By the time the game was over, they needed to apologize.Another Super Bowl example: VW Ad with Darth Vader. They leaked the ad - before it even aired it had been seen by nearly 10 million people youTube.
Favorite stores?What would they send that would have you “unfriend” them?----- Meeting Notes (2/16/11 09:23) -----Why do people use social media and what do they want from you?
----- Meeting Notes (2/16/11 09:23) -----Content targeted to you audience: Who are they? If you were standing in your store and had to out 50 bucks down on who the next customer would be - what would that description be? Talk to that person 1 on 1 in your socal interactions.
Think: No posts after a bottle of wine…Comments – brings up negativity
Facebook?Twitter/LinkedIn in more depth..
Go into LinkedIn to show how to add Twitter, Website, Blog, etc.
Content strategy: Who will do it, how frequently,
Social Media Marketing 101
Social Media Marketing<br />Step by step to your success!<br />
Watch the reaction of your brand in real time: Groupon.</li></li></ul><li>Why Social Media?<br />People make recommendations based on their social Network “friends.”<br />When someone becomes a fan of your business, they are giving you permission to market to them- in fact, they WANT information from you!<br />
Social Media Necessities<br />Build Trust.<br /> Earned by creating a “Highly satisfied” customer experience.<br />Starts with a foundation of authenticity and open communication.<br />Add value from the customers perspective.<br />It’s all about the content.<br />Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business.<br />Content should be targeted to your audience<br />Use key words in content.<br />ALWAYS respond in an open, honest manner – be transparent.<br />How you respond to negative comments says a lot about you. <br />
Social Media Etiquette <br />Think before you speak.<br />Don’t sell incessantly. Add value. Give as much as you get.<br />Speak like a real person, not a marketing piece.<br />Listen. Social Media is a two way street.<br />Share other people’s work – and attribute it a such.<br />If someone comments on your page, acknowledge their comment.<br />Be genuine. Reflect the personality of your company (or self)<br />
Social Media Overview<br /><ul><li>Blogger/Word Press
Restaurant reviews</li></li></ul><li>LinkedIn<br />70 Million Members and Growing<br />560,000 Professionals visit their homepage every day.<br />80% of companies use it for recruiting<br />Over 70% of members are college grad and above.<br />
Twitter<br />150 Million Accounts<br />67% of brand followers will buy that brand<br />45% login via mobile device<br />140 characters – or is it?<br />
Twitter<br /><ul><li>140 character “micro-blog”</li></li></ul><li>Twitter: Grow your following <br />Twellow.com<br />Search.twitter.com<br />Follow your potential customers<br />To follow back, or not to follow back?<br />
Facebook<br /><ul><li>Over 500 million active users
More than 200 million active users access FB through their smart phone.</li></li></ul><li>Tools and Resources<br />Hootsuite<br />Tweet Deck<br />Radian6<br />Mashable.com<br />Socialmediatoday.com<br />Inside facebook<br />Social Media Examiner<br />Seth Godin<br />Brian Solis<br />Groundswell<br />
PIAT/Next Steps <br />Get your pages set up – completely.<br />Facebook? Twitter? Blog? YouTube?<br />Create a content strategy.<br />Who, When, What?<br />Promote your pages<br />Web: Like Buttons, Facebook box, facebook ads?<br />In store: signs – contest?<br />External: Ads, business cards<br />Stay on track! Don’t start then stop. <br />Remember that Social Media is one piece of your marketing puzzle.<br />