Social Media Marketing 101


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Powerpoint deck used as talking points for Social Media 101 seminar.

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  • ----- Meeting Notes (2/2/11 09:24) -----Quick Steve HistoryQuick around the room: Are you already on facebook?What is the key thing you want to get out of this?
  • ----- Meeting Notes (2/16/11 09:23) -----Groupon ad in Superbowl: By the time the game was over, they needed to apologize.Another Super Bowl example: VW Ad with Darth Vader. They leaked the ad - before it even aired it had been seen by nearly 10 million people youTube.
  • Favorite stores?What would they send that would have you “unfriend” them?----- Meeting Notes (2/16/11 09:23) -----Why do people use social media and what do they want from you?
  • ----- Meeting Notes (2/16/11 09:23) -----Content targeted to you audience: Who are they? If you were standing in your store and had to out 50 bucks down on who the next customer would be - what would that description be? Talk to that person 1 on 1 in your socal interactions.
  • Think: No posts after a bottle of wine…Comments – brings up negativity
  • Facebook?Twitter/LinkedIn in more depth..
  • Go into LinkedIn to show how to add Twitter, Website, Blog, etc.
  • Content strategy: Who will do it, how frequently,
  • Social Media Marketing 101

    1. 1. Social Media Marketing<br />Step by step to your success!<br />
    2. 2. Agenda<br /><ul><li>Why Social Media/overview?
    3. 3. Social Media Necessities
    4. 4. Facebook
    5. 5. Twitter
    6. 6. LinkedIn
    7. 7. Blogs
    8. 8. YouTube
    9. 9. Photosharing sites
    10. 10. Putting it all together</li></li></ul><li>Welcome<br />Why are we here?<br />
    11. 11. Why Social Media?<br /><ul><li>Fish where the fish are.
    12. 12. Be a part of the community of experts.
    13. 13. Inexpensive compared to traditional forms of media.
    14. 14. Fundamental shift in how we communicate.
    15. 15. Watch the reaction of your brand in real time: Groupon.</li></li></ul><li>Why Social Media?<br />People make recommendations based on their social Network “friends.”<br />When someone becomes a fan of your business, they are giving you permission to market to them- in fact, they WANT information from you!<br />
    16. 16. Social Media Necessities<br />Build Trust.<br /> Earned by creating a “Highly satisfied” customer experience.<br />Starts with a foundation of authenticity and open communication.<br />Add value from the customers perspective.<br />It’s all about the content.<br />Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business.<br />Content should be targeted to your audience<br />Use key words in content.<br />ALWAYS respond in an open, honest manner – be transparent.<br />How you respond to negative comments says a lot about you. <br />
    17. 17.
    18. 18. Social Media Etiquette <br />Think before you speak.<br />Don’t sell incessantly. Add value. Give as much as you get.<br />Speak like a real person, not a marketing piece.<br />Listen. Social Media is a two way street.<br />Share other people’s work – and attribute it a such.<br />If someone comments on your page, acknowledge their comment.<br />Be genuine. Reflect the personality of your company (or self)<br />
    19. 19. Social Media Overview<br /><ul><li>Blogger/Word Press
    20. 20. Blogs of any kind
    21. 21. MySpace
    22. 22. Music Industry
    23. 23. Flickr/Photobucket
    24. 24. Photo Sharing
    25. 25. YouTube
    26. 26. What do you want to see?
    27. 27. Foursquare
    28. 28. Location based applications
    29. 29. Yelp
    30. 30. Restaurant reviews</li></li></ul><li>LinkedIn<br />70 Million Members and Growing<br />560,000 Professionals visit their homepage every day.<br />80% of companies use it for recruiting<br />Over 70% of members are college grad and above.<br />
    31. 31. Businesses on LinkedIn<br />
    32. 32. Twitter<br />150 Million Accounts<br />67% of brand followers will buy that brand<br />45% login via mobile device<br />140 characters – or is it?<br />
    33. 33. Twitter<br /><ul><li>140 character “micro-blog”</li></li></ul><li>Twitter: Grow your following <br /><br /><br />Follow your potential customers<br />To follow back, or not to follow back?<br />
    34. 34. Facebook<br /><ul><li>Over 500 million active users
    35. 35. Average User has 130 “friends”
    36. 36. Over 900 million objects that people interact with
    37. 37. Pages, groups, events
    38. 38. More than 30 billion pieces of content are shared each month
    39. 39. Web links, news stories, blog posts, photos…
    40. 40. More than 200 million active users access FB through their smart phone.</li></li></ul><li>Tools and Resources<br />Hootsuite<br />Tweet Deck<br />Radian6<br /><br /><br />Inside facebook<br />Social Media Examiner<br />Seth Godin<br />Brian Solis<br />Groundswell<br />
    41. 41. PIAT/Next Steps <br />Get your pages set up – completely.<br />Facebook? Twitter? Blog? YouTube?<br />Create a content strategy.<br />Who, When, What?<br />Promote your pages<br />Web: Like Buttons, Facebook box, facebook ads?<br />In store: signs – contest?<br />External: Ads, business cards<br />Stay on track! Don’t start then stop. <br />Remember that Social Media is one piece of your marketing puzzle.<br />
    42. 42. Thanks for coming! <br />Questions? <br />