Quick Steve HistoryQuick around the room: Are you already on facebook?What is the key thing you want to get out of this?
Grouponad in Superbowl: By the time the game was over, they needed to apologize.Another Super Bowl example: VW Ad with Darth Vader. They leaked the ad - before it even aired it had been seen by nearly 10 million people youTube.
It’s not just kids… Recent study 45% of Moms 18-44 AND 45+ used their phones to locate the closest store..(also used to price compare, new product research…YourFavorite stores? – what would you like to hear from them?What would they send that would have you “unfriend” them?Why do people use social media and what do they want from you?
Content targeted to you audience: Who are they? If you were standing in your store and had to out 50 bucks down on who the next customer would be - what would that description be? Talk to that person 1 on 1 in your socal interactions.
You think?
Think: No posts after a bottle of wine…Comments – brings up negativity
Blogs/Facebook/Twitter/LinkedIn in more depth..
Go into LinkedIn to show how to add Twitter, Website, Blog, etc.