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Social Media Marketing,[object Object],Step by step to your success!,[object Object]
Agenda,[object Object],[object Object]
Social Media Necessities
Facebook
Twitter
LinkedIn
Blogs
YouTube
Photosharing sites
Putting it all together,[object Object]
Why Social Media?,[object Object],[object Object]
Be a part of the community of experts.
Inexpensive compared to traditional forms of media.
Fundamental shift in how we communicate.
Watch the reaction of your brand in real time: Groupon.,[object Object]
Social Media Necessities,[object Object],Build Trust.,[object Object], Earned by creating a “Highly satisfied” customer experience.,[object Object],Starts with a foundation of authenticity and open communication.,[object Object],Add value from the customers perspective.,[object Object],It’s all about the content.,[object Object],Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business.,[object Object],Content should be targeted to your audience,[object Object],Use key words in content.,[object Object],ALWAYS respond in an open, honest manner – be transparent.,[object Object],How you respond to negative comments says a lot about you. ,[object Object]
SOCIAL MEDIA Clear Channel Seminar
SOCIAL MEDIA Clear Channel Seminar
Social Media Etiquette	,[object Object],Think before you speak.,[object Object],Don’t sell incessantly.  Add value. Give as much as you get.,[object Object],Speak like a real person, not a marketing piece.,[object Object],Listen.  Social Media is a two way street.,[object Object],Share other people’s work – and attribute it a such.,[object Object],If someone comments on your page, acknowledge their comment.,[object Object],Be genuine.  Reflect the personality of your company (or self),[object Object]
Social Media Overview,[object Object],[object Object]
Music Industry
Flickr/Photobucket
Photo Sharing
YouTube
What do you want to see?
Foursquare
Location based applications
Yelp
Restaurant reviews,[object Object]
Blogs,[object Object],As a separate entity?,[object Object],The main content area of your website?,[object Object],Added to your current website?,[object Object]
LinkedIn,[object Object],70 Million Members and Growing,[object Object],560,000 Professionals visit their homepage every day.,[object Object],80% of companies use it for recruiting,[object Object],Over 70% of members are college grad and above.,[object Object]
Businesses on LinkedIn,[object Object]
Twitter,[object Object],150 Million Accounts,[object Object],67% of brand followers will buy that brand,[object Object],45% login via mobile device,[object Object],140 characters – or is it?,[object Object]
Twitter,[object Object],[object Object],[object Object]
Facebook,[object Object],[object Object]
Average User has 130 “friends”
Over 900 million objects that people interact with
Pages, groups, events

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SOCIAL MEDIA Clear Channel Seminar

Editor's Notes

  1. Quick Steve HistoryQuick around the room: Are you already on facebook?What is the key thing you want to get out of this?
  2. Grouponad in Superbowl: By the time the game was over, they needed to apologize.Another Super Bowl example: VW Ad with Darth Vader. They leaked the ad - before it even aired it had been seen by nearly 10 million people youTube.
  3. It’s not just kids… Recent study 45% of Moms 18-44 AND 45+ used their phones to locate the closest store..(also used to price compare, new product research…YourFavorite stores? – what would you like to hear from them?What would they send that would have you “unfriend” them?Why do people use social media and what do they want from you?
  4. Content targeted to you audience: Who are they? If you were standing in your store and had to out 50 bucks down on who the next customer would be - what would that description be? Talk to that person 1 on 1 in your socal interactions.
  5. You think?
  6. Think: No posts after a bottle of wine…Comments – brings up negativity
  7. Blogs/Facebook/Twitter/LinkedIn in more depth..
  8. Go into LinkedIn to show how to add Twitter, Website, Blog, etc.
  9. Target: will determine your content. Different
  10. Content strategy: Who will do it, how frequently,