Presenter: Steve Paul , principal, On Target Marketing Why and How to Integrate Webcasts Into Your Social Media Strategy How to Participate: Share your experiences and opinions with your colleagues. If you are calling in, your access code & Audio Pin is required Type your question at anytime, select All Presenters Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line. Let us know if you’d want to share your desktop Please answer our polls when they appear. Please answer our survey when you leave the discussion. Hosted by

Presenter:

Steve Paul , principal, On Target Marketing

How to Participate: Share your experiences and opinions with your colleagues.

If you are calling in, your access code & Audio Pin is required

Type your question at anytime, select All Presenters

Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line.

Let us know if you’d want to share your desktop

Please answer our polls when they appear.

Please answer our survey when you leave the discussion.

Steve Paul , principal, On Target Marketing Welcome Leads a team of experienced marketers, editors and designers with more than 25 years’ experience specializing in marketing and messaging with traditional and the latest media. We’re focused on exceeding expectations based on your goals, objectives and budget. www.ontargetmarketing.net How to Participate: Share your experiences and opinions with your colleagues. If you are calling in, your access code & Audio Pin is required Type your question at anytime, select All Presenters Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line. Let us know if you’d want to share your desktop Please answer our polls when they appear. Please answer our survey when you leave the discussion.

How to Participate: Share your experiences and opinions with your colleagues.

If you are calling in, your access code & Audio Pin is required

Type your question at anytime, select All Presenters

Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line.

Let us know if you’d want to share your desktop

Please answer our polls when they appear.

Please answer our survey when you leave the discussion.

Agenda www.ontargetmarketing.net How to Participate: Share your experiences and opinions with your colleagues. If you are calling in, your access code & Audio Pin is required Type your question at anytime, select All Presenters Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line. Let us know if you’d want to share your desktop Please answer our polls when they appear. Please answer our survey when you leave the discussion. Why Integrate Webcasts Into Your Social Media Strategy -- Benefits of Webcasts as a Social Media Tool As a content generator As a marketing tool -- So, What’s Stopping You? How to Integrate Webcasts Into Your Social Media Strategy -- Best Practices in Producing a Webcast -- Best Practices using Social Media Interact with polls and Q&A Survey

How to Participate: Share your experiences and opinions with your colleagues.

If you are calling in, your access code & Audio Pin is required

Type your question at anytime, select All Presenters

Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line.

Let us know if you’d want to share your desktop

Please answer our polls when they appear.

Please answer our survey when you leave the discussion.

Why Integrate Webcasts Into Your Social Media Strategy

-- Benefits of Webcasts as a Social Media Tool

As a content generator

As a marketing tool

-- So, What’s Stopping You?

How to Integrate Webcasts Into Your Social Media Strategy

-- Best Practices in Producing a Webcast

-- Best Practices using Social Media

Interact with polls and Q&A

Survey

www.ontargetmarketing.net If you Blog or Tweet, maybe you should Webcast too… Followers, Comments, Posts, ReTweets, Visitors….

www.ontargetmarketing.net The Social Media Palette

Communicate with people around the world Share info, such as ideas, photos, videos, graphics, documents Low cost/Cost-Effective/Free DIY (Do-it-Yourself) Measurable www.ontargetmarketing.net What does Social Media have to Offer?

Communicate with people around the world

Share info, such as ideas, photos, videos, graphics, documents

Low cost/Cost-Effective/Free

DIY (Do-it-Yourself)

Measurable

www.ontargetmarketing.net What does Webcasting have to Offer? As a content generator, Communicate with people around the world (talk and type) Share info such as ideas, photos, videos, graphics, documents Share desktops Interact with polls and surveys Valuable shelf life as On Demand content As a marketing tool, Lead Generator Branding/Positioning Measurable DIY (Do-it-Yourself) Low cost/Cost Effective Profitable

As a content generator,

Communicate with people around the world (talk and type)

Share info such as ideas, photos, videos, graphics, documents

Share desktops

Interact with polls and surveys

Valuable shelf life as On Demand content

As a marketing tool,

Lead Generator

Branding/Positioning

Measurable

DIY (Do-it-Yourself)

Low cost/Cost Effective

Profitable

So What’s Stopping You? www.ontargetmarketing.net Too complicated Takes too much work Takes too much time Too expensive Too shy Not knowledgeable enough Not enough contacts/audience

Too complicated

Takes too much work

Takes too much time

Too expensive

Too shy

Not knowledgeable enough

Not enough contacts/audience

www.ontargetmarketing.net Integrated Social Media

www.ontargetmarketing.net Best Practices: BEFORE: To determine a topic, use feedback from your site, blogs or Tweets to learn what interests your community, solicit preliminary feedback (poll). Limit registration fields, make it easy to register Solicit feedback on the reg page, ask for preliminary questions or comments. Ask a custom qualifying question to possibly share with the audience. Create compelling title and description. Focus on audience benefits, takeaways. DURING: Integrate a poll question or two to increase interactivity. Mix up the visuals; photos, info graphics, animation, desktop sharing Encourage audience questions, possibly plan to answer relevant questions during the presentation. Open phone lines (one at a time) so attendees can ask a question or share an experience. Encourage audience desktop sharing if relevant. Create a short feedback survey at the conclusion of the event Offer a strong call to action at the end of the event. AFTER: Record your webcast for OnDemand viewing. Send custom reminder emails to attendees and no-shows. Include another offer in the post event emails Create post event blog, recap & provide analysis. Link to OnDemand version.

BEFORE:

To determine a topic, use feedback from your site, blogs or Tweets to learn what interests your community, solicit preliminary feedback (poll).

Limit registration fields, make it easy to register

Solicit feedback on the reg page, ask for preliminary questions or comments.

Ask a custom qualifying question to possibly share with the audience.

Create compelling title and description. Focus on audience benefits, takeaways.

DURING:

Integrate a poll question or two to increase interactivity.

Mix up the visuals; photos, info graphics, animation, desktop sharing

Encourage audience questions, possibly plan to answer relevant questions during the presentation.

Open phone lines (one at a time) so attendees can ask a question or share an experience.

Encourage audience desktop sharing if relevant.

Create a short feedback survey at the conclusion of the event

Offer a strong call to action at the end of the event.

AFTER:

Record your webcast for OnDemand viewing.

Send custom reminder emails to attendees and no-shows.

Include another offer in the post event emails

Create post event blog, recap & provide analysis. Link to OnDemand version.

www.ontargetmarketing.net Best Practices Twitter: Always add a link (Call to Action) to your Tweets. Use to drive traffic to your blog, or direct to the registration page. You can shorten links at www.adjix.com , www.bitly.com , www.tinyurl.com Use different links to track different social media sources. Tweet when relevant, update your audience about preliminary feedback, number of attendees or other statistics. Try not to go more than a day without Tweeting. Search for potential audience by keywords, try to leverage followers to promote for you. Linked In/FaceBook Be selective who you connect to (quality over quantity) Leverage your connection’s connections. When you invite, include a personal message, should have a link to the registration page. Join or start Groups to be further connected: OTM Webcast Series http://www.linkedin.com/e/vgh/2005597/ Blog Once you have a topic, write a short blog to tease the Webcast, again, solicit preliminary feedback, help shape your topic, maybe find a co-presenter or two… After the Webcast, post text and video of the Webcast presentation. Short is fine, you don’t have to write an opus, just write!

Twitter:

Always add a link (Call to Action) to your Tweets.

Use to drive traffic to your blog, or direct to the registration page.

You can shorten links at www.adjix.com , www.bitly.com , www.tinyurl.com

Use different links to track different social media sources.

Tweet when relevant, update your audience about preliminary feedback, number of attendees or other statistics.

Try not to go more than a day without Tweeting.

Search for potential audience by keywords, try to leverage followers to promote for you.

Linked In/FaceBook

Be selective who you connect to (quality over quantity)

Leverage your connection’s connections.

When you invite, include a personal message, should have a link to the registration page.

Join or start Groups to be further connected: OTM Webcast Series http://www.linkedin.com/e/vgh/2005597/

Blog

Once you have a topic, write a short blog to tease the Webcast, again, solicit preliminary feedback, help shape your topic, maybe find a co-presenter or two…

After the Webcast, post text and video of the Webcast presentation.

Short is fine, you don’t have to write an opus, just write!

Our Offer to the Community Free Webcasting access: Join the Linked In Discussion Group, OTM Webcast Series: http://www.linkedin.com/groups?gid=2005597 And you can schedule your own non-sponsored, “community” webcast. OTM will offer the following free services: Build your registration page Provide a training session for participants Manage the live event Deliver reporting stats for the live event Caveat: Date subject to availability Moderation, marketing plan, promotion and OnDemand services are subject to a fee. For Agencies/Marketers/Publishers: Want to offer turnkey webcasting services to your clients? Let’s partner… I can help you customize collateral, or co-branded messaging so you can provide these services and build a new line of business for your organization.. www.ontargetmarketing.net

Free Webcasting access:

Join the Linked In Discussion Group, OTM Webcast Series: http://www.linkedin.com/groups?gid=2005597

And you can schedule your own non-sponsored, “community” webcast.

OTM will offer the following free services:

Build your registration page

Provide a training session for participants

Manage the live event

Deliver reporting stats for the live event

Caveat:

Date subject to availability

Moderation, marketing plan, promotion and OnDemand services are subject to a fee.

For Agencies/Marketers/Publishers:

Want to offer turnkey webcasting services to your clients? Let’s partner…

I can help you customize collateral, or co-branded messaging so you can provide these services and build a new line of business for your organization..

Speaker: Steve Paul , principal, On Target Marketing Questions & Answers How to Participate: Share your experiences and opinions with your colleagues. Type your question at anytime, select All Presenters Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line. Let us know if you’d want to share your desktop Please answer our survey when you leave the discussion. Hosted by $

Speaker:

Steve Paul , principal, On Target Marketing

How to Participate: Share your experiences and opinions with your colleagues.

Type your question at anytime, select All Presenters

Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line.

Let us know if you’d want to share your desktop

Please answer our survey when you leave the discussion.