Humanising the IiE Online Tool Creative proposals for the Investors in Excellence Online Tool

Creative proposals for the Investors in Excellence Online Tool

Hello again

The brief Consider the IiE Online Tool The tool works well yet is ‘functional’ Can we make a visual link from website-to-tool? Reassuring users they are on the same page While delivering key benefits and features

Consider the IiE Online Tool

The tool works well yet is ‘functional’

Can we make a visual link from website-to-tool?

Reassuring users they are on the same page

While delivering key benefits and features

Users Potential IiE Customers using the demo Existing IiE Customers using the tool Stand-alone buyer, Corporates with children, Intermediaries working with franchisees Is this even important?

Potential IiE Customers using the demo

Existing IiE Customers using the tool

Stand-alone buyer, Corporates with children, Intermediaries working with franchisees

Is this even important?

Arguably not Whoever is using the tool, demo or otherwise, one-man-and-his-dog or enormo-corp, the key benefits remain the same Ease of use, Cloud computing (do it anywhere), Online help, Best practice examples, etc. etc. We should look to deliver these points regardless of our audience They are powerful and relevant to all

Whoever is using the tool, demo or otherwise, one-man-and-his-dog or enormo-corp, the key benefits remain the same

Ease of use, Cloud computing (do it anywhere), Online help, Best practice examples, etc. etc.

We should look to deliver these points regardless of our audience

They are powerful and relevant to all

Tone-of-Voice The creative work-to-date has established a clear tone-of-voice Reassuring, friendly, jargon-free Which we have continued through to the website proposals We should look to continue this to the tool Humanising the technology

The creative work-to-date has established a clear tone-of-voice

Reassuring, friendly, jargon-free

Which we have continued through to the website proposals

We should look to continue this to the tool

Humanising the technology

Creative

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Index: Mini-skys

Categories

Constraints We have spoken with IntegratedFM’s tech staff We cannot tamper with the system code So, we are restricted to adding images to the existing framework All creative is with IntegratedFM for vetting

We have spoken with IntegratedFM’s tech staff

We cannot tamper with the system code

So, we are restricted to adding images to the existing framework

All creative is with IntegratedFM for vetting

In summary Humanising the tool Adoption of our tone-of-voice Minimal impact on existing technology Reassurance for users, regardless of categorisation

Humanising the tool

Adoption of our tone-of-voice

Minimal impact on existing technology

Reassurance for users, regardless of categorisation

Thank you