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Social for SEO presentation given by Steve Overton at the SAScon mini conference in Manchester, November 2011.

Social for SEO presentation given by Steve Overton at the SAScon mini conference in Manchester, November 2011.

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Social for seo Social for seo Presentation Transcript

  • Social for SEO Steve Overton Pre Sales and SEO Manager Searchmetrics (Northern Europe)© 2011 All Rights Reserved.
  • Searchmetrics  Best known for insights into Google Panda update impact Google Freshness update SEO Visibility charts© 2011 All Rights Reserved. 2
  • Impact of Social on SEO© 2011 All Rights Reserved. 3
  • Impact of Social on SEO  Social visibility tools will change our target demographic …© 2011 All Rights Reserved. 4
  • Will social signals impact SEO© 2011 All Rights Reserved. 5
  • Google – Webmaster Tools FAQ “+1s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query.”© 2011 All Rights Reserved. 6
  • When will social signals be incorporated in algorithms ? • “Yes we do…..Primarily in Google real time search …… More broadly within web search as well.” • Quality not Quantity • Focus on Authority© 2011 All Rights Reserved. 7
  • “tweets and Facebook Likes do indeed positively affect a URL’s ranking in search results on Bing.” mashable.com 9.9.11© 2011 All Rights Reserved. 8
  • What will the impact be ? • Correlation or Causation • Improved rankings • Link Building© 2011 All Rights Reserved. 9
  • When will social signals be incorporated …. Now …. Google Freshness update  Mike King/Rand Fishkin observed some SERP results for sub-pages listed RSS type results.  Speculated that these results did not match RSS feed directly and maybe incorporated Feedburner or Google +1 signals© 2011 All Rights Reserved. 10
  • Example #2© 2011 All Rights Reserved. 11
  • Link building using Social content  Does it work ? 250 200 150 100 50 0 Jul-11 Aug-11 Sep-11 Oct-11© 2011 All Rights Reserved. 12
  • What can be done to scale / maximise opportunity • How to identify content that drives social engagement© 2011 All Rights Reserved. 13
  • How to scale / maximise social for seo  The product pitch ….© 2011 All Rights Reserved. 14
  • Visit the booth for a demonstration Thank You© 2011 All Rights Reserved. 15