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Tkclass ONA insights
 

Tkclass ONA insights

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Slides with some highlights from instructors' attendance at the 2012 Online News Association conference in San Francisco. For "Trends in Communication & Information Technology," JOUR 4871-003, ...

Slides with some highlights from instructors' attendance at the 2012 Online News Association conference in San Francisco. For "Trends in Communication & Information Technology," JOUR 4871-003, CU-Boulder.

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    Tkclass ONA insights Tkclass ONA insights Presentation Transcript

    • Instructor field trip:Trends from ONA2012 Trends in Communication & Information Technology JOUR 4871-003
    • Last week’s crystal-ball gazers Futurist Thomas Frey What insights didyou gain from Frey’s Media/technology trend-spotter Amy Webb forecasts in terms of impact on NEWS and MEDIA?
    • Amy Webb: 5 Attributes of Digital Innovation That Will Stick1. Effortlessly blends disciplines and platform E.g., Pinterest: incorporates blogs, images, links, social networks2. Leverages exponentials Pinterest: New member got 10 invites to share; only way in3. Relies on virtuous -- and vicious -- cycles Pinterest: Shareable, requires collaboration (virtuous); capitalizes on vicious circle of bad-photo sharing (Facebook, Twitter, Tumblr)4. Liberates: content or data or time or ideas or staff Pinterest: Easier to curate than anywhere else5. Core competency elegantly simple, easy to explain Pinterest: Very simple concept; easy to understand
    • 10 Tech Trends for 2012: Amy Webb #1 VERIFICATION
    • 10 Tech Trends for 2012: Amy Webb #2 VIDEO “Instagram for video”
    • 10 Tech Trends for 2012: Amy Webb#3 DYNAMIC PRICINGExamples:• Price based on algorithm’s estimation of how likely you are to pay full price for digital content (music track, e-book) ... E.g., new e- book purchaser = discount; repeat customer = no discount• Price varies by time of day• Controversial!
    • 10 Tech Trends for 2012: Amy Webb#4 ALGORITHM-BASED NEWS Why: • Getting better at turning data into articles indistinguishable from those written by human using same data • News-company cutbacks; saves money on routine stuff (high school sports, business/economic data, etc.) • http://narrativescience.com
    • 10 Tech Trends for 2012: Amy Webb#5 RESPONSIVE DESIGN
    • 10 Tech Trends for 2012: Amy Webb#6 ATOMIC UNITS OF NEWS Example: • You’re an expert on “X” ... Systems to deliver highly specialized content, news on “X” to you ... You might be motivated to pay for it piecemeal, or a subscription
    • 10 Tech Trends for 2012: Amy Webb#7 UTILITY-BASED APPSExample:• Local TV news outlets creating phone app alarm clock that wakes you with the day’s weather forecast and top headlines
    • 10 Tech Trends for 2012: Amy Webb#8 WEARABLE TECHNOLOGY Examples: • Everpurse charges your digital devices when you put them in it • (Tom Frey) Video/changeable art on clothing People buy clothing, t-shirts with brands (walking ads) ... What if with wearable shirt, companies pay you to wear an ad based on your current location?
    • 10 Tech Trends for 2012: Amy Webb#9 AMBIENT SOCIAL NETWORKS “If I was a reporter this is game-changing technology” —Amy Webb
    • 10 Tech Trends for 2012: Amy Webb #10 WOMEN
    • Some Other Trends Spotted at ONA2012More and more tools for curation, innovative digital storytelling
    • Some Other Trends Spotted at ONA2012 Changes in store for social media• Twitter: Rich content within the tweet• New FREE news-curation tools coming soon from Twitter• More images and video in social media ... Easier, quicker to include ... Beyond 140 characters of text
    • Some Other Trends Spotted at ONA2012More journalists, journalism grads getting jobs at tech companies • Journalism pods within tech companies like Twitter, Facebook, Tumblr • Much interaction between departments (not silo’ed like in most news organizations) • Great benefits and office goodies (free meals, et al) ... But expect to work longer hours than in an established news company • WANT A JOB? USE SOCIAL MEDIA SERVICES OFTEN TO DEMONSTRATE FAMILIARITY, UNDERSTANDING OF CHANGING MEDIA LANDSCAPE