Tkclass Social Media Data for Research, Reporting

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For the course "Trends in Communication & Information Technology," JOUR 4871-003, fall 2012, CU-Boulder

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Tkclass Social Media Data for Research, Reporting

  1. 1. Social-media data:bigger & bigger Trends in Communication & Information Technology JOUR 4871-003
  2. 2. Social-media data is now MASSIVE4,629 tweets per second Twitter “firehose”400 million tweets a day Processes 3 billion social activities a day Across 20 social networks and commenting services
  3. 3. How can journalists use social-media data? Think about some answers while I show you some new services to tap into social media data...
  4. 4. Demo Geofeedia: Powerful breaking-news tool
  5. 5. Demo Social-media data in your pocket
  6. 6. The ‘social cocktail’ Analyzing social data from multiple publishers (“mixology”)TWITTER: Fast, concise; good for breaking news,emerging conversations, public sentiment; locationBLOG COMMENTS: (Disqus, IntenseDebate) Identifyengagement and controversyBLOGS: Slower, thoughtful analysis; identify trendsFACEBOOK: More personal content; identify lifestyletrends
  7. 7. Demo Datasift: Big social data
  8. 8. Datasift: Big social data for journalists
  9. 9. Gnip: Big (Boulder) social data
  10. 10. Dataminr: Twitter data for active listening and trend spotting
  11. 11. Demo Topsy.com: Handy free Twitter analytics
  12. 12. USC’s live Twitter Sentiment Analysis tool http://politics.twittersentiment.org/streams/ Last night’s VP debate
  13. 13. Demo A Twitter Sentiment Visualization tool http://www.csc.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ tweet viz Twitter Sentiment Visualization
  14. 14. How journalists can use social-media data Track disease outbreaks by location, region Reaction to movie midnight premier (even at a single theater): positive vs. negative tweets Sentiment in tweets: compare Boulder & Ft. Collins after CU-CSU football game Most talked-about Super Bowl ads (across several social media services’ firehoses) Find which celebrities are skiing in Aspen ________________________________________ ________________________________________ ________________________________________

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