TKclass Online News History
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TKclass Online News History

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A quick tour of the history of online news. For "Trends in Communication & Technology," JOUR 4871-003, fall 2012, CU-Boulder.

A quick tour of the history of online news. For "Trends in Communication & Technology," JOUR 4871-003, fall 2012, CU-Boulder.

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TKclass Online News History TKclass Online News History Presentation Transcript

  • A quick historical tour of online news Trends in Communication & Information Technology JOUR 4871-003
  • CompuServe: 1969 beginnings1980: ColumbusDispatch was firstnewspaper to go online with CompuServe
  • Early 1990s: the BBS newspaper
  • Mid 1990s: America Online hosted newspapers
  • Mid 1990s: Newspapers on Prodigy
  • Mid 1990s: ‘World Wide Web’ won out
  • Media skeptical through 1990s
  • The iPad was envisioned in Boulder! Roger Fidler ran the Information Design Lab in Boulder, mid-1990s
  • Facebook: only for college students (for a while) MySpace launched 2003: Could you have guessed which would hit it big, which would tank?
  • Most media people dissed Twitter at first... From "trivial" to "vital element of the 24-hour news ecosystem."
  • ... Ditto for blogging (and some still do)
  • Online comments: Anonymity long the norm
  • News publishers’ problems adapting...• Not good at identifying trends; not in their DNA• Didn’t innovate enough!• Preferred follow the leader (herd mentality)• Low R&D investment compared to other industries• Difficult to innovate when you have to put out a daily news product• Missed early investment opportunities (Google, Netscape, eBay, AOL -- oops!)• Didn’t create new online/digital services -- replicated news product online• Bob Kaiser (Washington Post) in 1992: suggested computer game with serious (news) purpose ... Still not much done with news games• Missed obvious threats: Craigslist, eBay, Monster.com• Digital evangelists on staff not given much power by top management
  • Do you think these would have succeeded? Millions of these were given away in 2000 ... The company raised $185M from investors!e.g., Sitting at your PC whilereading print magazine; scan printcode, extra content or ad shows e.g., perfume adup on PC online; consumer smells it I wonder why this 2001 product never made it out of prototype stage?!
  • New today: Fad? Or will it succeed? (Brad Feld investment)
  • Ongoing problem: Little time spent on news sites Average user: 423 minutes/month (Dec. 2011) Top 25 newspaper websites: Average user: 12 minutes/month