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TKclass: News business models
 

TKclass: News business models

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Slides for news-business-models lecture and discussion. Trends in Communication & Information Technology, JOUR 4871-003. CU-Boulder

Slides for news-business-models lecture and discussion. Trends in Communication & Information Technology, JOUR 4871-003. CU-Boulder

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    TKclass: News business models TKclass: News business models Presentation Transcript

    • News business models:What can we try next? Trends in Communication & Information Technology JOUR 4871-003
    • Why a new business model for news is needed
    • Why a new business model for news is needed
    • Why a new business model for news is needed Most U.S. print newspapers will be gone in five years “Circulation of U.S. print newspapers continues to plummet, and we believe that the only newspapers in America that will survive in print form will be at the extremes of the medium – the largest and the smallest,” said Cole. "It’s likely that only four major daily newspapers with global reach will continue in print: The New York Times, USA Today, the Washington Post, and the Wall Street Journal. At the other extreme, local weekly newspapers may still survive, as well as the Sunday print editions of metropolitan newspapers that otherwise may exist only in online editions.”
    • In-class team exercise:You are publisher of the San Francisco Chronicle, and it’s in financial trouble. Youare in charge of designing a new business model for the digital age. This is your current situation: Print edition 7 days a week Editorial staff down half from ads, home subscriptions, retail highest level sales, retail ad inserts Print circ.: SFGate.com website: 2012 = 229K M-F free access, ad supported 2000 = 457K M-F 49ers Insider digital tablet Classified $ down 70% since 2000 magazine Ad revenue: typical of industry... free to print subscribers; $4.99/ season for others Mobile apps free to download, free content, ad supported E-edition subscriptions
    • In-class team exercise:What will your business model look like and consist Team members:of? Here’s a list of most available revenue strategies _____________________available to save the San Francisco Chronicle: _____________________ SFGate.com website: Paid print edition, 7 days a week Free content Reduce to 3 print editions a week Display ads Print only weekend/Sunday edition Targeted/contextual ads Shut down print edition (online only) Sell memberships (free content, Syndication member benefits) Hard paywall Apply for foundation grants (big investigative projects) Partial hard paywall (some free content) Metered paywall Smartphone/tablet app (free) Porous paywall Smartphone/tablet app ($) Digital subscription (web, tablet, Lay off staff smartphone access) Who? _____________________ Niche paid ($) websites (e.g., NFL) Hire more staff Sell by article/video (micropayments) Editorial E-commerce (sell stuff) Tech, developers, programmers Join web news subscription package ($) Do social-media marketing for local Other _____________________ businesses Other _____________________
    • Free news websites
    • Hard paywall
    • Semi-hard paywall
    • Metered paywall10 free articles per month - then you’re asked to pay
    • Porous paywall Clicking to NYTimes.com article from these sourcesdoesn’t count against your 10-articles-per-month limit (non subscribers) Facebook Twitter Blogs, Tumblr, etc. Google web search Google News Pretty much, a link to NYT article from anywhere (other than NYTimes.com)
    • News membership
    • Online only (dump print edition)Became online-only in March 2009; drastically reduced news staff
    • 3 print editions a week | digital 7 days Reduced to 3 print editions a week this week (Sept. 29, 2012)
    • Paid-subscription news aggregation This service didn’t survive. Launched in January 2011 with $12 million in funding from the New York Times, Washington Post and Gannett.