Your SlideShare is downloading. ×

The Media Futures Project

650

Published on

A proposal by Steve Outing, media futurist / digital-news innovator, Boulder, Colorado

A proposal by Steve Outing, media futurist / digital-news innovator, Boulder, Colorado

1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
650
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
1
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. STEVE OUTING THE MEDIA FUTURES PROJECT Help to See Clearly When Eyeing the Future of News or
  • 2. STEVE OUTING THE MEDIA FUTURES PROJECT Few media leaders have had sharp focus when forecasting what was to come next Newspapers printed by radio right in the home (1934) - Smithsonian/Novak Archive
  • 3. STEVE OUTING THE MEDIA FUTURES PROJECT Many get hung up on old paradigms when envisioning how media will evolve George Jetson reading the newspaper on his Televiewer (1962) - Smithsonian
  • 4. STEVE OUTING THE MEDIA FUTURES PROJECT Newspaper executives, especially, continue to suffer from fuzzy future-vision
  • 5. STEVE OUTING THE MEDIA FUTURES PROJECT Is it too difficult to ‘feed the news beast’ AND forecast, plan for future opportunities, challenges?
  • 6. STEVE OUTING THE MEDIA FUTURES PROJECT It’s clear that the news industry needs extra help with future forecasting Media companies don’t need Superman… They need futurists*
  • 7. STEVE OUTING THE MEDIA FUTURES PROJECT * Or if you prefer the more formal term… STRATEGIC FORECASTING SPECIALISTS
  • 8. STEVE OUTING THE MEDIA FUTURES PROJECT Futurists are necessary as we enter a NEW period of exponential disruption If you’re in news or media, are you planning for the next wave of disruptions to arrive faster than ever? Exponential growth in computing power means you’ll deal with them much sooner than you expect.
  • 9. STEVE OUTING THE MEDIA FUTURES PROJECT Does the news industry really need to hire futurists? “Futurism is unavoidable, and any company that gets it wrong is going to be out of business. Business models that work today could be completely obsolete in the next five-to-ten years.” —Ray Kurzweil, Google futurist and VP of engineering
  • 10. STEVE OUTING THE MEDIA FUTURES PROJECT What does a futurist do? Helps envision and create a desirable future (professional) fu·tur·ist - ˈfyo͞ oCHərist 1. someone who studies social, political, and technological developments and trends to understand what may happen in the future. 2. one who explores change for a 
 client or audience, who seeks to 
 describe and advance possible, 
 probable, or preferable future 
 scenarios while avoiding 
 undesirable ones, and who may 
 seek to help their client or 
 audience apply these insights 
 (manage change). Peter Drucker
  • 11. STEVE OUTING THE MEDIA FUTURES PROJECT Many corporations and organizations employ full-time futurists
  • 12. STEVE OUTING THE MEDIA FUTURES PROJECT Where are futurists employed by news organizations? *
  • 13. STEVE OUTING THE MEDIA FUTURES PROJECT Where are futurists employed by news organizations? * * Might the news industry have avoided or lessened some of its problems if news executives had futurists looking further ahead to identify likely trends and disruptions, then recommend appropriate strategies? ... ! Perhaps Knight-Ridder, once a newspaper-chain giant, would be around today if it hadn’t fired news futurist Roger Fidler and closed his innovation lab in 1995 -just as the commercial Internet was exploding? Victor Hernandez has been CNN’s full-time news futurist for the last two years Michael Rogers was guest futurist 2006-2008; currently none
  • 14. STEVE OUTING THE MEDIA FUTURES PROJECT What can futurists do to benefit news and media organizations? 1. Identify technology and opportunities that will impact media, e.g.: Driverless cars: opportunities for new periods of digital-media consumption by “drivers” (entertainment; news; games; e-books; interactive education, etc.). Robotics and AI advancements: new tools for enhancing journalists’ abilities (drone photos, video, sensor measurements; drones or robots for keeping human journalists out of dangerous situations while gathering information and visuals; virtual AI agents that track a reporter’s “beat” or topic for data, trends, relieving reporter of an important but time-consuming task, etc.). Human enhancements: wearable technology incorporating mobile “super powers” such as augmented vision, covert voice, photography, or video recording, and livestreaming; augmented-reality information and directions. Social-media data and big data “analysis for dummies”: simple-to-use tools to spot news as it happens and analyze crowd/eyewitness content; analysis tools for socialmedia content verification and identifying trends. Source credibility measurement: systems to assign trust/credibility scores to news sources and self-professed eyewitnesses; visual “lie detection” to alert journalists to possible mistruths and need to dig deeper.
  • 15. STEVE OUTING THE MEDIA FUTURES PROJECT What can futurists do to benefit news and media organizations? 2. Determine likely future scenarios and design positive responses, e.g.: Evolution of social media: How might it affect your news organization? 1. Major abandonment of sharing culture and social media sites due to negative public reaction to NSA surveillance and Internet companies’ overreach. 2. Continued rapid growth of social media and sharing culture; public overwhelmingly comes to accept government surveillance and industry recording of personal data. 3. Industry technologists defeat NSA surveillance and reassure social-media users on privacy, but curtailed industry personaldata use hinders revenue growth based on leveraging social media. 4. The unexpected happens (e.g., cyber attacks cripple Internet, mobile and social networks).
  • 16. STEVE OUTING THE MEDIA FUTURES PROJECT What can futurists do to benefit news and media organizations? 3. Identify false futures Remember the CueCat? Digital Convergence Corp. pulled in $185 million from investors, including $37.5 million from newspaper and media company Belo. … IT WAS A TOTAL FAILURE.
  • 17. STEVE OUTING THE MEDIA FUTURES PROJECT What can futurists do to benefit news and media organizations? 4. Trend monitoring, analysis, and projection 5. Scanning 6. Brainstorming 7. Visioning 8. Modeling 9. Historical analysis 10. Advising news/media decision-makers on how to shape positive futures, rather than accept and adapt to whatever happens
  • 18. STEVE OUTING THE MEDIA FUTURES PROJECT The news industry can afford futurists. Here’s the plan ... ◆ Non-profit Media Futures Project affiliated with partner (association, think tank, academic institution...) to serve all of news sector ◆ Seed funds from organizations and/or individuals with a stake in revival of quality journalism and growth through innovation ◆ Media futurist(s), support staff, future-studies student interns ◆ Initial focus on news/journalism; later expansion to serve other media sectors, adding niche futurists (music, TV, film, books...) ◆ Research, forecasts, scenarios, etc. shared freely with news industry, journalism organizations, and journalism educators ◆ Revenue opportunities introduced: private consulting; private speaking engagements; e-books; webinars; e-learning modules; workshops; etc.
  • 19. STEVE OUTING THE MEDIA FUTURES PROJECT Project instigator Steve Outing (Boulder, Colorado) ◆ Media futurist | digital-media and news innovator ✓ Accurately forecast: digital disruption of news; crowd-sourcing and eyewitness journalism; impact of camera-phones; social-media impact on journalism; failure of traditional news business models in digital era; smartphone as a dominant source FOR news and source OF news; etc. ◆ Journalist, educator, researcher, author, analyst, entrepreneur, photographer ◆ Online-news pioneer ◆ Past: CU-Boulder's Digital News Test Kitchen, Poynter Institute, Enthusiast Group, Editor & Publisher, San Francisco Chronicle, San Jose Mercury News, Colorado Business Magazine ◆ http://about.me/steveouting ◆ http://linkedin.com/in/steveouting
  • 20. STEVE OUTING THE MEDIA FUTURES PROJECT Want to know more? Read detailed PDF proposal (or contact us) CLICK IT! Contact: Steve Outing | 303-834-7810 | steveouting@gmail.com

×