2014 Ecommerce Best Practices
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2014 Ecommerce Best Practices

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This is my presentation for MivaCon14: Which new features in the ecommerce marketplace actually work and will help your business grow.

This is my presentation for MivaCon14: Which new features in the ecommerce marketplace actually work and will help your business grow.

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  • These days,developing a business in a online is the most popular approach.So its better to start a online business rather than a real time.To run a business in online successfully,there are several promotional tips to be followed to obtain an optimized business results.This presentation would be a great guidance to offer several guidelines to accomplish a successful business strategy.
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2014 Ecommerce Best Practices 2014 Ecommerce Best Practices Presentation Transcript

  • ECOMMERCE BEST PRACTICES STEVEN SOULE
  • 2014 Ecommerce Best Practices Which new features in the ecommerce marketplace actually work and will help your business grow.
  • E-Commerce Best Practices • Awareness • Usability • Clarity
  • Shopping Brick & Mortar vs. Online
  • Awareness • Search Engine Optimization • Email Marketing • Social Media Engagement
  • Awareness: Search Engine Optimization • Site-wide SEO • On-page SEO • Off-page SEO SEO Checklist SEO Fundamentals
  • Awareness: Email Marketing • Weekly Newsletters • Remarketing Newsletter Best Practices Beginner’s Guide to Email Marketing Remarketing Strategies
  • Awareness: Social Media • Socially Engage in your visitor’s communities, don’t just advertise • Offer discounts • Purchase Advertisements Social Media Tips for Ecommerce Sites
  • Recap: Awareness • Search Engine Optimization • Email Marketing • Social Media Engagement
  • E-Commerce Best Practices • Awareness • Usability • Clarity
  • Usability • Website Performance • Responsive • Intuitive Usability Checklist
  • Usability: Website Performance • Every second counts – Majority of online shoppers will abandon a page after waiting 3 seconds for it to load. • Mobile users expect speed to be that same as a desktop computer Page Speed Analysis Tools How to lose weight in the browser Does your site follow webmaster guidelines?
  • Usability: Responsive Responsive Design Infographic Ecommerce Responsive Design Statistics Images: http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/
  • Usability: Intuitive • Help customers find what they need – Easy & Effective Search Results – Consistent & Clear navigation – Category/Search Page filtering – Highlight calls to action Navigation Guidelines Creating the best ecommerce experience Conduct an Interface audit
  • Recap: Usability • Website Performance • Responsive • Intuitive
  • E-Commerce Best Practices • Awareness • Usability • Clarity
  • Clarity • Showcase Products • Be Transparent • Understand Your Site
  • Clarity: Showcase Products • • • • Use Product Videos Have high quality product images Show product reviews Have detailed product descriptions & feature specifications
  • Clarity: Be Transparent • Reveal as much information as you can – Show stock levels – Display Trust Badges – Clearly display shipping & return policies • Offer Free Domestic Shipping (If possible) – Notify them of any warranties or guarantees Driving Factors for Shopping Cart Abandonment
  • Clarity: Understand Your Site • Consistently Check: – Who is using your site – How they are interacting with it – What is being purchased • Track Changes – A/B Test significant changes – Multivariate detailed changes
  • Recap: Clarity • Showcase Products • Be Transparent • Understand Your Site
  • E-Commerce Best Practices • Awareness • Usability • Clarity
  • Feature List
  • Global Elements • • • • • • • Mega menu or drop down navigation Search with auto complete Breadcrumbs Mini Basket Contact Information Live Chat Policy Links
  • Home Page • • • • • Don't use rotating banners Show various high level categories Show best selling products Show new products Show products that are on sale
  • Category & Search • • • • • • Add Facetted Filters options Display Ratings Quick-view product details Product Comparisons Various sorting options Create a "New Products" category
  • Product Page • • • • • • • • • • Multiple Large Product Images Show Product Videos Have A Clear Add To Cart Call To Action Cross-sell Frequently Purchased Items Display Customer Product Reviews Related Products Show Products That Other Customers Also Bought Display Recently Viewed Products AJAX Add To Cart Answer FAQs
  • Basket & Checkout • • • • • • Shipping Estimator Wish lists Coupons Gift Certificates Various Payment Methods (PayPal, Amazon, etc.) Once order is purchased, suggest a follow up action: – Share order in social network – Offer discount code to come back again – Show products related to their order
  • Sources & Additional Reading http://visualwebsiteoptimizer.com/split-testing-blog/ecommerce-product-page-best-practices/ http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions/ http://uxdesign.smashingmagazine.com/tag/e-commerce/ http://www.bigsplashmarketing.com/services/google-analytics http://blog.kissmetrics.com/marketing-guides/ http://blog.kissmetrics.com/infographics/ http://webdesign.tutsplus.com/articles/seo-checklist--webdesign-10740 http://www.invodo.com/resources/statistics/ http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/ http://blog.kissmetrics.com/loading-time/?wide=1 https://developers.google.com/speed/pagespeed/ http://www.slideshare.net/Radware/radware-sotu-winter2014infographicwebperformance https://github.com/zenorocha/browser-diet/wiki/Impact-of-performance http://www.slideshare.net/somethingdigitl/creating-the-best-ecommerce-user-experience-uxsomething-digital http://blog.sumall.com/journal/10-best-practices-improve-e-commerce-website.html
  • Thank you Steven Soule Web Developer ssoule@mivamerchant.com 858-731-4134