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The Golden Opportunity Retailers Are Missing
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The Golden Opportunity Retailers Are Missing

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Brand ambassadors are a retailer's best friend. They are both powerful & influential and it's not too late to use that power and influence to your advantage this holiday season.

Brand ambassadors are a retailer's best friend. They are both powerful & influential and it's not too late to use that power and influence to your advantage this holiday season.


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  • 1. The Golden Opportunity Retailers Are Missing This Holiday Season (and why it’s not too late to start)
  • 2. The holidays are all about making spirits bright…
  • 3. And ugly sweaters.
  • 4. BUT for retailers it’s about jingling some bells.
  • 5. Some cash register bells that is.
  • 6. However far too many retailers are not doing the one thing…
  • 7. That could make their registers sing like a… In a…
  • 8. And it ALL comes to down to four simple words.
  • 9. Engage Empower Brand Ambassadors
  • 10. W H Y ?
  • 11. These are retailers’ most devoted, passionate, loyal and VOCAL customers.
  • 12. They will gladly tell their friends & family all about your brand.
  • 13. And when they do… those same friends & family pay attention to what they have to say.
  • 14. Be it trust or influence consumers rely, and most importantly take action based on the recommendations they receive from people they know.
  • 15. Especially if it is from one woman to another…
  • 16. W H Y ?
  • 17. "...there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.” – Lisa Stone, CEO, BlogHer, a leading news, entertainment and information network for women online
  • 18. And one more teeny, tiny reason …
  • 19. Women account for 85% of all consumer purchases including everything from autos to health care *she-conomy.com
  • 20. So what’s a retailer to do?
  • 21. Offer your brand ambassadors specials, exclusive deals – anything to get them speaking about and sharing news and information on your brand with their friends and family.
  • 22. Oh, lest you think it’s too late for THIS holiday season, consider this:
  • 23. With roughly three weeks until Christmas in 2012, 36 percent* of gift givers—66 million Americans—hadn't begun shopping. In fact, most people had more than half their shopping left to do. *Consumer Reports
  • 24. So don’t just sit there… go forth and engage and empower your brand ambassadors today.
  • 25. Thank you for your time… Questions, please Tweet me @steveolenski or email me steveolenski@yahoo.com
  • 26. Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred, Steve Olenski is a senior creative content strategist at Responsys, a leading marketing cloud software and services company. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book StumbleUpon For Dummies.