User Experience - The Secret Sauce of Extraordinary Projects

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UX or User Experience is a popular topic in the industry today. My session will provide a brief overview of what UX is and why it has become such a critical part of today’s workflow. We’ll discuss how …

UX or User Experience is a popular topic in the industry today. My session will provide a brief overview of what UX is and why it has become such a critical part of today’s workflow. We’ll discuss how UX methodologies can be implemented with a minimal amount of effort to boost the overall value and ROI of any project. Whether you are a designer or developer, building your own product or building products for clients, this session will include rich information to aid you in bootstrapping your own UX efforts and thought-process.

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  • The UX Honeycomb was developed by Peter Morville in 2004 to illustrate the facets of user experience.Ultimately these facets are what contributes to an overall good user experience.Valuable (Business Requirements). Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.Useful (User Needs). As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.Usable (Usability). Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.Desirable (Appeal to Emotion). Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.Findable (IA). We must strive to design navigable web sites and locatable objects, so users can find what they need.Accessible (Accessibility). Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities. Today, it's good business and the ethical thing to do.Credible (Good Design). Thanks to the Web Credibility Project (Standford), we're beginning to understand the design elements that influence whether users trust and believe what we tell them.
  • When questioned he stated, “The guys that create these kinds of systems…well, you can’t do things the way you want to do them. You can check off a reservation in the system, with the mouse, but hey, it’s at least four clicks away from this screen. And you can’t tell if the guests have been showed to their table or are waiting in the bar. So it’s much easier just to draw on the screen. (And when the evening is over you just wipe the screen with a cloth.) We’re very busy here, and this works just fine.”
  • This is one approach, there is no certified UX processNot all of these methods must be used, let the project requirements drive the choices

Transcript

  • 1. Twitter: @steveo_adams User Experience The Secret Sauce of Extraordinary Projects
  • 2. Who is this guy?  Steve Adams  Senior Web Developer @ Bit-Wizards  What I do:  Front-end design  Front-end development  UX  Manage teams and projects
  • 3. My UX Story  Over the course of my career, I’ve always been frustrated with the subjectivity of the design process  My decisions were largely based on my own preference and intuition, and my projects suffered because of it  Then, I discovered the principles of UX
  • 4. Agenda  Definition  History  Examples of Good and Bad UX  Putting it All Together  Usability Testing
  • 5. What is UX (User Experience)?  Understanding UX is challenging:  The term User Experience is interchangeable between both a process for achieving a good user experience and the actual user’s experience itself  User Experience (UX) - Also - User Experience Design (UXD)  UX Methods (Research, Interviews, Wireframes, Prototypes, Usability Testing)  There isn’t a good shared vocabulary in the field  No single agreed upon definition of UX  Nielson Norman Group - “User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.” http://www.nngroup.com/articles/definition-user-experience/
  • 6. UX Team of One – Leah Buley
  • 7. 1. 2. 3. 4. No dipping Hard to open and use The packets were too small, you had to eat 20 of them You had to have something to squeeze the ketchup on if you wanted to use it…messy! “When the point of contact between the product and the people becomes a point of friction, then the designer has failed.“
  • 8. • Heinz’s new ketchup packet considers the user’s overall experience as well as the product. • The new packets provide a good experience and address the pain-points of the previous design • How did they get this so right? – Good UX “On the other hand if people are made safer, more comfortable, more eager to purchase, more efficient --- or just plain happier --- by contact with the product, then the designer has succeeded.“
  • 9. What’s wrong with this picture? The reservation app failed at three main components of the UX honeycomb 1. Usable (Usability) – It wasn’t easy to use, too many clicks 2. Useful (User needs) – It wasn’t useful, it didn’t account for people waiting in the bar 3. Valuable (Business requirements) – It wasn’t valuable. They paid a custom software price tag for a whiteboard.
  • 10. How do we do it right?  We need a framework for success – The UX process  The UX Process  Discovery – Research to obtain an understanding of the business and user needs  Strategy – Establish a shared vision for an ideal user experience that meets these needs  Design – Realize the strategy and ensure that it truly accomplishes the goals…iterate if necessary  How does the UX process help?  Helps flush out legitimate business and user needs that would otherwise been overlooked  Builds credibility and consensus with decision makers  Provides real data to drive design decisions  Ultimately produces a more polished and valuable final product
  • 11. UX Process & Methods Discovery •Questionnaires •Surveys •Stakeholder Interviews •Comparative Analysis Strategy •Design Brief •Personas •Card Sorting •User Story Maps Design •Sketching •Wireframes •Prototypes •Usability Testing
  • 12. Demonstration: UX Process  Nordstrom Innovation Lab: Sunglass iPad App Case Study - http://youtu.be/szr0ezLyQHY
  • 13. Discussion  Did you notice the UX process throughout the video?  What kinds of methods were used?  Interviews  Paper prototyping  Card sorting  User story maps  Usability testing  Usability Testing was the key!
  • 14. What is Usability Testing? Usability Testing: Observing real users performing critical tasks with the goal of identifying pain-points and opportunities for improvement.
  • 15. Why test for usability?  Designing and developing for yourself is stupid – you are not every end-user  Usability testing doesn’t have to be time consuming or costly – Guerilla Usability Testing  You only need 5 people - http://www.nngroup.com/articles/why-you-only-need-to-test-with-5users/
  • 16. How to go Guerilla 1. Find Real Users Identify real users and target them for optimal feedback 2. Where Context matters, think back to that waiter and his fast paced-environment 3. Create a Testing Plan Identify key scenarios, tasks, and user flows 4. Record session Observe, talk out loud, interview 5. Analyze results and iterate
  • 17. In Summary 1. Creating a good user experience requires empathizing with those users…UX helps with this 2. Don’t design based on intuition and assumptions; use UX to make data-driven design decisions 3. Get your project functional as fast as possible and put it in front of real users 4. Gather feedback and improve and iterate
  • 18. Thanks!  Twitter: @steveo_adams  Email: steve@bit-wizards.com  Web: BitWizards.com