@Steven_insites   Steven@insites.eu
………..……………………...Conversationsare the driver ofbusiness growth.………..……………………...
Yo u h a v e l o a d s o f………………………………………….………..……………..…………………………………………            Unused          Conversation           ...
………………………………………….………..……………..…………………………………………       We are facing a   checklist attitude………………………………………….………..……………..……………...
………………………………………….………..……………..…………………………………………          Twitter is full of lonely            branded accounts……………………………………...
………………………………………….………..……………..…………………………………………            Even the best campaigns have            Unused Conversation Poten...
………..………………………Open youreyes & earsStart lookingfor your UnusedConversationPotential.It’s everywhere.………..………………………
………………………………………….………..……………..…………………………………………                    Towards a       Conversation Company………………………………………….………....
………………………………………….………..……………..…………………………………………            Conversation Company         boosts your business through:…………………...
………………………………………….………..……………..…………………………………………        Company Culture is      the Conversation Guide………………………………………….………..…...
……………………………………………………….…Brand positioningis the long term effectof company culture……………………………………………………….…
……………………………………………………….…Company Culture isNOT about being FUN……………………………………………………….…
……………………………………………………….…  Company Culture  is about having a  clear identity and  staying loyal to it in  everything you do...
……………………………………………………….…These guys are prettyserious about itAnd they outperform the market.……………………………………………………….…
………………………………………………Company Cultureis the only longterm strategy ofthe ConversationCompany………………………………………………
……………………………………………A remarkable companyculture works.Every company has it’sstories and ambassadors,like Nike’s Ekins.Capital...
………………………………………….………..……………..…………………………………………            Conversation Company         boosts your business through:…………………...
………………………………………..….…Where does everyconversation start?………………………………………..….…
…………………………………….In the Conversationage, PEOPLE arethe media…………………………………….
………………………………………….………..……………..…………………………………………           Unused Conversation Potential:               Customers………………………………...
………………………………………….………..……………..…………………………………………           Unused Conversation Potential:               Employees………………………………...
Conversations from internal stakeholders                                           Proud                  Conversation    ...
Conversations from internal stakeholders                                           Proud                  Conversation    ...
Conversations from internal stakeholders                                           Proud                  Conversation    ...
………………………………….Be like Prince,and really loveyour fans.They will loveyou back.………………………………….
Conversations from internal stakeholders                                                                    Proud         ...
……………………………….…Help themIn being proudabout theirown job…………………………….……
………………………………………….………..……………..…………………………………………   Can employees use social media?………………………………………….………..……………..…………………………………………
………………………………………….….   The magic words:Train & facilitate………………………………………….….
Conversations from internal stakeholders                                                             Proud                ...
……………………………….…Become anopen kitchen…………………………….……
………………………………………….………..……………..…………………………………………         Transparency is a strength,                not a threat…………………………………...
………………………………………….………..……………..…………………………………………           People are a strength,               not a threat…………………………………………....
………………………………………….………..……………..…………………………………………            Conversation Company         boosts your business through:…………………...
………………………………………….………..……………..………………………………………… Social Media are NOT the goal………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………  Social Media are the perfect partner of       the Conversation Company……………...
…………………………………………Until now, weonly used thefirst dimensionof their power…………………………………………
…………………………………Firstdimension:people tobuild reach…………………………………
……………………………………………                          We have seen                          amazing campaigns………………………………………….………..……...
…………………………………Seconddimension:Collaboration…………………………………
……………………….…Great stuff!But………………………….…
………………………………………….………..……………..…………………………………………   Co-Creation is NOT enough………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………          Co-creation is often           too opportunistic.………………………………………….…...
………………………………………From Co-Creationto Collaboration………………………………………
………………………………………StructuralCollaboration………………………………………
Structural collaboration                          Low        Low                              HighReach                   ...
HighStructural collaboration                           Low                     High                                       ...
HighStructural collaboration                           Low                                 All four         High          ...
Structural collaboration                          Low        Low                              HighReach                   ...
High                           Consumer            Broad, openStructural collaboration                           consultin...
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
………………………………………….………..……………..…………………………………………            Unused Conversation Potential:        Customer Experience……………………...
…………………………………………..…CustomerExperienceThe science of managingexpectations.…………………………………………..…
…………………………………………..CustomerExperience…………………………………………..
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
………………………………………..……..…Conversation………………………………………..……..…
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
………………………………………….………..……………..…………………………………………            Unused Conversation Potential:                   Content………………………...
………………………………………….………..……………..…………………………………………                 Content………………………………………….………..……………..…………………………………………        ...
………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..……………………………...
………………………………………….………..……………..…………………………………………      Consumers      are probably the      most effective      consultants yo...
………………………………………..……..…CollaborationInvolve customers inEVERYTHING you do.………………………………………..……..…
…………………………They areemployeesthat arenot on thepayroll…………………………
@Steven_insites   Steven@insites.eu
ROADMAP to CHANGE………………………………………….………..……………..…………………………………………      Road to BECOME a     Conversation Company…………………………………...
………………………………………….………..……………..…………………………………………           Start now!………………………………………….………..……………..…………………………………………
Hours left to start your change. Good luck!
Thank you!………………………………………….………..……………..…………………………………………   Let’s connect on        linkedin.com/in/stevenvanbelleghem      ...
The Conversation Company
The Conversation Company
The Conversation Company
The Conversation Company
The Conversation Company
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The Conversation Company

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The Conversation Company is a story about boosting your business by investing in company cutlure, people (internal & external) and social media. A Conversation Company optimizes the conversation potential of an organization.

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The Conversation Company

  1. 1. @Steven_insites Steven@insites.eu
  2. 2. ………..……………………...Conversationsare the driver ofbusiness growth.………..……………………...
  3. 3. Yo u h a v e l o a d s o f………………………………………….………..……………..………………………………………… Unused Conversation Potential !………………………………………….………..……………..…………………………………………
  4. 4. ………………………………………….………..……………..………………………………………… We are facing a checklist attitude………………………………………….………..……………..…………………………………………
  5. 5. ………………………………………….………..……………..………………………………………… Twitter is full of lonely branded accounts………………………………………….………..……………..…………………………………………
  6. 6. ………………………………………….………..……………..………………………………………… Even the best campaigns have Unused Conversation Potential………………………………………….………..……………..…………………………………………
  7. 7. ………..………………………Open youreyes & earsStart lookingfor your UnusedConversationPotential.It’s everywhere.………..………………………
  8. 8. ………………………………………….………..……………..………………………………………… Towards a Conversation Company………………………………………….………..……………..………………………………………… The Conversation Company optimizes the conversation potential
  9. 9. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through:………………………………………….………..……………..………………………………………… Social Media People ………………………… Culture …………………………
  10. 10. ………………………………………….………..……………..………………………………………… Company Culture is the Conversation Guide………………………………………….………..……………..…………………………………………
  11. 11. ……………………………………………………….…Brand positioningis the long term effectof company culture……………………………………………………….…
  12. 12. ……………………………………………………….…Company Culture isNOT about being FUN……………………………………………………….…
  13. 13. ……………………………………………………….… Company Culture is about having a clear identity and staying loyal to it in everything you do.……………………………………………………….…
  14. 14. ……………………………………………………….…These guys are prettyserious about itAnd they outperform the market.……………………………………………………….…
  15. 15. ………………………………………………Company Cultureis the only longterm strategy ofthe ConversationCompany………………………………………………
  16. 16. ……………………………………………A remarkable companyculture works.Every company has it’sstories and ambassadors,like Nike’s Ekins.Capitalize on these storiesand turn your employees inan army of ambassadors.……………………………………………
  17. 17. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through:………………………………………….………..……………..………………………………………… ………………………… People ………………………… Social Media Culture
  18. 18. ………………………………………..….…Where does everyconversation start?………………………………………..….…
  19. 19. …………………………………….In the Conversationage, PEOPLE arethe media…………………………………….
  20. 20. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customers………………………………………….………..……………..………………………………………… 28% Is happy, but not talking.
  21. 21. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Employees………………………………………….………..……………..………………………………………… 40% Is proud, but is not talking.
  22. 22. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
  23. 23. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
  24. 24. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Customer experience Conversations from external stakeholders
  25. 25. ………………………………….Be like Prince,and really loveyour fans.They will loveyou back.………………………………….
  26. 26. Conversations from internal stakeholders Proud Conversation company company Culture & news content Boring Adored company company Conversations from external stakeholders
  27. 27. ……………………………….…Help themIn being proudabout theirown job…………………………….……
  28. 28. ………………………………………….………..……………..………………………………………… Can employees use social media?………………………………………….………..……………..…………………………………………
  29. 29. ………………………………………….…. The magic words:Train & facilitate………………………………………….….
  30. 30. Conversations from internal stakeholders Proud Conversation………………………………….… company companyConnectionslead to growth(McKinsey)………………………………….… Boring Adored company company Conversations from external stakeholders
  31. 31. ……………………………….…Become anopen kitchen…………………………….……
  32. 32. ………………………………………….………..……………..………………………………………… Transparency is a strength, not a threat………………………………………….………..……………..…………………………………………
  33. 33. ………………………………………….………..……………..………………………………………… People are a strength, not a threat………………………………………….………..……………..…………………………………………
  34. 34. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through:………………………………………….………..……………..………………………………………… ……………………………….…… People Social Media ……………………………….…… Culture
  35. 35. ………………………………………….………..……………..………………………………………… Social Media are NOT the goal………………………………………….………..……………..…………………………………………
  36. 36. ………………………………………….………..……………..………………………………………… Social Media are the perfect partner of the Conversation Company………………………………………….………..……………..…………………………………………
  37. 37. …………………………………………Until now, weonly used thefirst dimensionof their power…………………………………………
  38. 38. …………………………………Firstdimension:people tobuild reach…………………………………
  39. 39. …………………………………………… We have seen amazing campaigns………………………………………….………..……………..…………………………………… where people create additional reach ……………………………………………………………………………………….………..……………..……………………………………
  40. 40. …………………………………Seconddimension:Collaboration…………………………………
  41. 41. ……………………….…Great stuff!But………………………….…
  42. 42. ………………………………………….………..……………..………………………………………… Co-Creation is NOT enough………………………………………….………..……………..…………………………………………
  43. 43. ………………………………………….………..……………..………………………………………… Co-creation is often too opportunistic.………………………………………….………..……………..…………………………………………
  44. 44. ………………………………………From Co-Creationto Collaboration………………………………………
  45. 45. ………………………………………StructuralCollaboration………………………………………
  46. 46. Structural collaboration Low Low HighReach High
  47. 47. HighStructural collaboration Low High Current focus of Low most companies Reach
  48. 48. HighStructural collaboration Low All four High quadrants have value Low Reach
  49. 49. Structural collaboration Low Low HighReach High
  50. 50. High Consumer Broad, openStructural collaboration consulting Collaboration board Low High Conversations Customer Content Experience Low Reach
  51. 51. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience OPEN AUTHENTIC POSITIVE
  52. 52. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience Customer Experience is about what you DO, Not whay you SAY.
  53. 53. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customer Experience………………………………………….………..……………..………………………………………… Service schizophrenia
  54. 54. …………………………………………..…CustomerExperienceThe science of managingexpectations.…………………………………………..…
  55. 55. …………………………………………..CustomerExperience…………………………………………..
  56. 56. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Employees Conversations Customers Conversation Management is about observing, facilitating & joining.
  57. 57. ………………………………………..……..…Conversation………………………………………..……..…
  58. 58. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Content Employees Customers Content should be the start of a good conversation
  59. 59. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Content………………………………………….………..……………..………………………………………… Content does NOT equal campaign
  60. 60. ………………………………………….………..……………..………………………………………… Content………………………………………….………..……………..………………………………………… Specific update, project or campaign
  61. 61. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..…………………………………………
  62. 62. ………………………………………….………..……………..…………………………………………A true people centric Company Culture………………………………………….………..……………..………………………………………… Collaboration Employees Customers Collaboration is an extreme form of customer centricity.
  63. 63. ………………………………………….………..……………..………………………………………… Consumers are probably the most effective consultants your company can hire.………………………………………….………..……………..…………………………………………
  64. 64. ………………………………………..……..…CollaborationInvolve customers inEVERYTHING you do.………………………………………..……..…
  65. 65. …………………………They areemployeesthat arenot on thepayroll…………………………
  66. 66. @Steven_insites Steven@insites.eu
  67. 67. ROADMAP to CHANGE………………………………………….………..……………..………………………………………… Road to BECOME a Conversation Company………………………………………….………..……………..…………………………………………
  68. 68. ………………………………………….………..……………..………………………………………… Start now!………………………………………….………..……………..…………………………………………
  69. 69. Hours left to start your change. Good luck!
  70. 70. Thank you!………………………………………….………..……………..………………………………………… Let’s connect on linkedin.com/in/stevenvanbelleghem @steven_insites Steven@insites.eu………………………………………….………..……………..…………………………………………
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