Superstars are the foundation of growth

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Your employees are great, they are superstars. Help them to promote your brand and company, it will be the foundation of your future growth.

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  • (Sorry, Only brazilian readers)
    Aprenda com a nova série: 50 e POUCAS DICAS
    https://sites.google.com/site/andreluizbernardesarticles/home/50_poucas_dicas_promover_blog_site

    01.COMPARTILHANDO REFERÊNCIAS ÚTEIS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas

    02.ASSINATURA EM E-MAILS, ARTIGOS E COMENTÁRIOS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-02assinatura-em-emails-artigos-e-comentrios

    03.COMENTE TUDO, NÃO SEJA TÍMIDO —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-03
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Superstars are the foundation of growth

  1. 1. Are you a Superstar Company?<br />Prof Steven Van Belleghem<br />@Steven_InSites<br />#cm48<br />
  2. 2. Before we start...<br />I would like to take you back in time..... #flashback<br />
  3. 3. Once upon a time,<br />About 50 years ago,<br />anew & very dangerous technology was invented!<br />Companies did everything in their power tokeep this new technology out of their premises.<br />It would decrease efficiency andcaused a serious threat for the securty of the company.<br />
  4. 4.
  5. 5. Let’s continue to travel back to our time<br />But have a quick stop 15 years ago..... #flashback<br />
  6. 6. Once upon a time,<br />About 15 years ago,<br />anew & very dangerous technology was invented!<br />Companies did everything in their power tokeep this new technology out of their premises.<br />It would decrease efficiency andcaused a serious threat for the securty of the company.<br />
  7. 7.
  8. 8. We’re back in our current world<br />Nothing changed, we are still afraid of change & innovation<br />
  9. 9. Limited knowledge leads to wrong decisions, like blocking social media for your employees <br />
  10. 10. Limited knowledge brings FEAR!<br />The famous ‘what if someone will be negative?’ question pops up.We solve it by blocking people. Not the way to grasp opportunities.<br />
  11. 11. Note by Steven to audience<br />Sorry for this dumb question I’m about to ask you...<br />(please, please don’t tweet it)<br />
  12. 12. Dilemma! Which company will grow faster?<br />Company A<br />1000 employees<br />10% are sending positive stories about their job to their friends. This happens organic, no guidance from their employer<br />Company B<br />1000 employees<br />40% are sending positive stories about their job to their friends. This happens based on a great culture & facilitation in sharing great stories<br />
  13. 13. Dilemma! Which company will grow faster?<br />Company B<br />1000 employees<br />40% are sending positive stories about their job to their friends. This happens based on a great culture & facilitation in sharing great stories<br />
  14. 14. Note by Steven to himself<br />But hey, why should I say sorry for this dumb question as...The large majority of the companies is in situation A (or worse)<br />
  15. 15. It is time to change your company into a Superstar Company<br />
  16. 16. Employees<br />
  17. 17. Offline media(e.g. Magazine)<br />Employees<br />Social media<br />
  18. 18. Offline media(e.g. Magazine)<br />Employees<br />Conversational stories<br />Social media<br />
  19. 19. In line with company VALUES<br />Superstars have impact  LEADS, BRANDING, NEW TALENT<br />Offline media(e.g. Magazine)<br />Employees<br />FACILITATE<br />Conversational stories<br />Social media<br />
  20. 20. In line with company VALUES<br />Superstars have impact  LEADS, BRANDING, NEW TALENT<br />Employees<br />CONTENT<br />TOUCHPOINTS<br />
  21. 21. Who facilitates the content, people & touchpoints of the Superstar Company?<br />
  22. 22. ConversationManager<br />The Conversation Manager: Strategic level<br />Facilitate the integration of Conversation Managementin EVERYTHING you do<br />
  23. 23. Not so easy due to the SILO-structure of our organisations.<br />
  24. 24. Management<br />HR<br />Sales<br />Marketing<br />CustomerCare<br />R&D<br />IT<br />...<br />
  25. 25. Often seen solution to cope with conversation management = add another silo...<br />
  26. 26. Management<br />HR<br />Sales<br />Marketing<br />CustomerCare<br />R&D<br />IT<br />...<br />Social Media/Conv Mgr<br />
  27. 27. You can’t make an omelette without breaking some eggs<br />Time to RE-think company structure<br />
  28. 28. ConversationManager<br />Strategic level & the big facilitator<br />Facilitate the integration of Conversation Managementin EVERYTHING you do<br />
  29. 29. HR<br />GeneralMgm<br />Sales<br />ConversationManager<br />R&D<br />Mkt<br />CustCare<br />IT<br />Legal<br />
  30. 30. ConversationManager<br />4 Key roles for the Conversation Managerto facilitate the Superstar Company<br />
  31. 31. Create 1 set of values<br />Live & breed the values  be extreme<br />
  32. 32. Create some cool bed-time stories. Stories that will go down in history as myths & legends. Build your own heroes.<br />
  33. 33. Be proud of your superstars. Put them in the spotlight and embrace their behavior. Give positive rewards.<br />
  34. 34. Install reverse mentorship where the digital natives & traditional business leaders learn from each other<br />
  35. 35. Super companies are the fastest growing companies. Time to start your change<br />
  36. 36. And once again...<br />
  37. 37. It all starts with:<br />“the man in the mirror”<br />
  38. 38. You have 48 hours left to start your change<br />
  39. 39. Thank you!<br />Let’s connect:<br />Via LinkedIn<br />@steven_insites<br />steven@insites.eu<br />

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