Personal branding through conversations

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Social media & word-of-mouth can help everyone in building a great personal brand. This presentation describes in 5 simple steps your way to become a strong personal brand.

Published in: Business, Technology

Personal branding through conversations

  1. How conversations help youto build a strongpersonal brand.<br />Prof. Steven Van Belleghem<br />Managing Partner InSites Consulting<br />
  2. Before we start,I want to set somethingclear.<br />
  3. Thispresentation isNOT aboutsocialmedia.<br />
  4. It is about the power of conversations.<br />Conversations are choice & perceptionbuilders.<br />
  5. Managing your personal brand means managing the conversationsabout...yourself. <br />
  6. Time to become your own Conversation Manager.<br />Managing the conversationabout your brand is more challengingthan managing the communicationabout your brand.<br />
  7. Everybody can build a personal brand today.<br />TaviGevinson was 14 when she sat on the first row of famous fashion shows. She was a very active blogger and became as influential as top fashion magazines.<br />
  8. Define a clear DNA<br />Defineyourtouch-points<br />Use smart activation<br />ObserveFacilitateJoin<br />Think long term<br />Personal branding in 5 strategic steps.<br />Follow these 5 steps to boost your personal brand.<br />
  9. Define a clear DNA<br />Defineyourtouch-points<br />Use smart activation<br />ObserveFacilitateJoin<br />Think long term<br />Personal branding in 5 strategic steps.<br />Follow these 5 steps to boost your personal brand.<br />
  10. Define a very clear DNA.The key question is: what should people say about you?<br />
  11. Simple key words: hope, change, Yes we can.<br />Make it easy for people to tell others what you stand for.<br />
  12. Being positive should be part of your DNA. <br />Being nice to other people is just one of the most powerful things there is.<br />
  13. A random act of kindness helps. Include it in your DNA.<br />Get a smile on someone's face without a clear reason or hidden agenda. Just try to improve someone's day. It will make you feel good as well.<br />
  14. Define a clear DNA<br />Defineyourtouch-points<br />Use smart activation<br />ObserveFacilitateJoin<br />Think long term<br />Personal branding in 5 strategic steps.<br />Follow these 5 steps to boost your personal brand.<br />
  15. Define your touchpoints.<br />Make it easy for people to find your stories and to get in touch with you. Social media is not about technology, it’s about connecting with people.<br />
  16. Have your own media.<br />In the end, it’s great to have your own home base to tell your stories the way you want it. Here you don’t need to rely on someone else.<br />
  17. A personal homepage helps.<br />It is an easy place to share all interesting content about your passion. <br />
  18. Use your homepage to communicate your DNA.<br />Do it in a smart & easy to digest way like @palmaerts<br />
  19. Be smart about channeling your digital content.<br />David Armano (@armano) uses Flickr to allow others to share his vision.<br />
  20. Twitter is highly recommended.<br />Not just to broadcast but to reach out to other opinion leaders in your field of expertise. Listen, learn, connect & share on Twitter.<br />
  21. SlideShare is ever lasting. Claim thought leadership.<br />SlideShare is just great to demonstrate your vision through a story. This content is longer available than a tweet or a Facebook update.<br />
  22. Look for sites where your target group already is.<br />Share your content on platforms with high reach. This helps you to speed up the branding process.<br />
  23. Define a clear DNA<br />Defineyourtouch-points<br />Use smart activation<br />ObserveFacilitateJoin<br />Think long term<br />Personal branding in 5 strategic steps.<br />Follow these 5 steps to boost your personal brand.<br />
  24. It’s about activation.<br />A message becomes important when other people share it. This is the evidence that what you do is worth sharing (and is relevant & high quality).<br />
  25. Smart activation: create impact through conversations.<br />Get the right people talking, for the right motivation and let them talk about the topic that is relevant for you.<br />
  26. Produce remarkable content.<br />It should be relevant for people to connect with you. Offer them value and they will become followers, ambassadors and eventually fans.<br />
  27. Father Roderick proves that it is possible in all sectors.<br />If your content is cool, real, unique, self identifying & happy (CRUSH by @Joeri_insites) it will win people’s hearts. <br />
  28. Leverage offline media through social media.<br />Famous marketing professor @ginovanossel is almost weekly on tv or in the newspaper. He uses his Twitter account to leverage on these appearances. <br />
  29. 8 Million followers is great. Nothing wrong with reach.<br />Set clear objectives to build your own reach on different social media.<br />
  30. Define a clear DNA<br />Defineyourtouch-points<br />Use smart activation<br />ObserveFacilitateJoin<br />Think long term<br />Personal branding in 5 strategic steps.<br />Follow these 5 steps to boost your personal brand.<br />
  31. Observe people, help them to spread the word about you & join into relevant conversations.<br />All three steps remain relevant in building your personal brand.<br />
  32. Observe: Find influential people in your sector.<br />Follow them, learn from them and engage with them. In the end, they can become your friends.<br />
  33. Listen, ask questions, let people ask questions.<br />State of the union 2011: possibility to ask questions to the president of the USA. Open up for real time feedback on social media in line with your offline events.<br />
  34. Faciliate &Collaborate: ask your friends for input.<br />CloWillaerts (@bnox) crowdsourced her corporate logo and the logo of her book.<br />
  35. Join existing conversations.<br />Gary Vaynerchuk (@garyvee) creates content every day & joins existing conversations of others. Doing this for years resulted in more than 800K followers and a huge increase in business success.<br />
  36. If you join, you don’t need other media to tell your story.<br />Japanse prime minister joins twitter after feedback about slow & unclear communication about the tsunami.<br />
  37. When you join, please be real.<br />By the way, people will feel it when your conversations are fake.<br />
  38. Real personal tweets. You just feel this is real.<br />Most famous Belgian minister (@vincentVQ) on Twitter. Started tweeting after tip of famous advertising guru (@heldenmerk) and increased his awareness.<br />
  39. Thankyou!<br />Sorry…<br />When joining: Forget your ego and your macho behavior.<br />Saying thank you & sorry is just so powerful to create more fans & empathy.<br />
  40. Joining should lead to conversion.<br />This girl (@slijterijmeisje) has a liquor store and became famous by blogging. She discovered the power of co-creating with fans to bring business success. <br />
  41. Define a clear DNA<br />Defineyourtouch-points<br />Use smart activation<br />ObserveFacilitateJoin<br />Think long term<br />Personal branding in 5 strategic steps.<br />Follow these 5 steps to boost your personal brand.<br />
  42. Not once, not twice, but 365 days a year.<br />Don’t just deliver content when it is important to you. Produce content when it is important for your audience: probably every day of the year.<br />
  43. Seth Godin: author & guru. He ‘delivers’ every day.<br />He writes books, but to become a strong brand, it is about delivering content every day of your life. That’s why Seth is blogging & writing every day.<br />
  44. It really takes time & effort. And…show your love.<br />Ben & Jerry traveled to Amsterdam to meet up with 100 fans. This was the start of an online fan community. They don’t just love their fans, they show their love.<br />
  45. Just do it! <br />Belgian top entrepreneur (@woutertorfs) just started tweeting to understand the opportunities of Twitter. Learning, trying out and doing stuff brings you further than just talking about it. <br />
  46. A lot of information, I know.<br />Just don’tforget these threethings:<br />
  47. First step is describing your DNA.<br />Know what people should say about you & stick to it in everything you do.<br />
  48. Observe people, help them to spread the word about you & join into relevant conversations.<br />All three steps remain relevant in building your personal brand.<br />
  49. “Success is going from failure to failure without the loss of enthusiasm”<br />You don’t wake up with 1 million followers.<br />It’s hard work. Every day.<br />
  50. Start yourchange<br />
  51. Read more on www.theconversationmanager.com<br />Follow me on Twitter @steven_insites<br />For questions & feedback:<br />Steven@insites.eu<br />

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