Your SlideShare is downloading. ×
0
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
How conversations make or break your next product launch
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How conversations make or break your next product launch

13,437

Published on

conversations are the driver of trial for new products. Companies should be more focussing on managing the conversation than managing the product. Managing conversations is crucial for your success.

conversations are the driver of trial for new products. Companies should be more focussing on managing the conversation than managing the product. Managing conversations is crucial for your success.

Published in: Technology, Business
2 Comments
23 Likes
Statistics
Notes
No Downloads
Views
Total Views
13,437
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
364
Comments
2
Likes
23
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Conversation Manager
    Prof. Steven Van Belleghem
    Managing Partner InSites Consulting
    How conversations are making or breakingyour next product launch.
    Prof. Steven Van Belleghem Follow me: @Steven_InSites
  • 2. Let’s look at some of the better product launches & learn.
  • 3. Visitors x2 afterthis product launch
  • 4. Sold out after 1 hour
  • 5. 8M soldin twomonths time
  • 6. The secret?
  • 7. It is aboutword-of-mouth.
  • 8.
  • 9.
  • 10.
  • 11. It is aboutword-of-mouth,thatbecameworLd-of-mouth.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. It’s goingfast.Butmakenomistake,itwill go faster & faster.
  • 17. Facebook has...
  • 18. Facebook has 600M users
  • 19. 250M people check Facebook firstthing in the morning.
  • 20. Hours of video uploadedonYouTube per minute?
  • 21. 24 hours of video uploadedonYouTube per minute!
  • 22. New Twitter accounts per day?
    Or no, wait, per second?
  • 23. 5 new Twitter accounts per second.
  • 24. And since a few years we have thislittledevice.
  • 25. In fact, more than 30% of the internetpopulationhas one.
  • 26. Real time feedback & Real time marketing.
  • 27. Public co-creation is possible.
    Telenet’sYelo was launched 6 months before the product was final. First users did not have to pay for the product. Telenet just asked for feedback.
  • 28. Don’t focus on the product.
    Focus on the conversationabout the product.
  • 29. Andremember…
    It’s aboutconversations,NOTaboutsocial media.
  • 30. The newphilosophy
    Conversation
    Advertising
    Brand
  • 31. The newphilosophy
    Conversation
    Activation
    Brand
  • 32. Advertising becomesACTIVATION
  • 33. Advertising is thestart of a good conversation
  • 34.
  • 35. What should people tell each other
  • 36. Activation asks for strategic thinking
  • 37.
  • 38.
  • 39. 7  350.000.000
  • 40.
  • 41.
  • 42.
  • 43. Branded utility: offer VALUE
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Manage yourconversations
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. 100 = 100
    Are youcoolenough to drive a Ford Fiesta?
  • 54. 4.300.000 YouTube views
    500.000 Flickr views
    3.000.000 Twitterimpressions
    50.000 leadsfor the Fiesta (97% has no Ford)
  • 55. “Every brand that takes itself serious, will have a brand community by 2015”
    Joseph Jaffe
  • 56. Co-create with brandfans before & behind the scenes.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61. #carglasszuigt
  • 62. “Pleasedon’tchange OUR brand; we loveit the wayit is”
  • 63.
    Thank you!
    Sorry...
    Listen
    Personal
    Open
    Askquestions
    Engagement
    Honest
    6 Rules of participation
  • 64. Joining the conversation isthe essence of marketing
  • 65. That’s the philosophy of…
    The Conversation Manager
  • 66. A story of CHANGE
  • 67. It’s strategy, nottactics.
  • 68. integration of word-of-mouthin all marketing thinking & acting
  • 69. Long term goal:Be ambitious
  • 70. “Success is going from failure to failure without the loss of enthusiasm”
  • 71.
  • 72. Start yourchange
  • 73.
  • 74. 48
  • 75. Thankyou!
    Let’sconnectonLinkedIn
    Follow me on Twitter @steven_insites
    For questions & feedback:
    Steven@insites.eu

×