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From co-creation to collaboration

by InSpirator at B-Conversational on May 07, 2012

  • 70,308 views

Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a ...

Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.

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18 of 8 previous next Post a comment

  • morrcolin The Creative PitchDoctor at The Creative PitchDoctor Lots of good pointers but few conventional agencies seem t b exploring this area let alone running with it. collaboration is where the tools are leading us and leaving a lot of agencies & brands behind. Right or wrong? ? comments please.... 1 year ago
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  • gorloviia Sergey Gorlov, Vice-President on education &professional development at International Advertising Association Russia Chapter Thanks a lot for lot of insights! 1 year ago
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  • bernardes Andre Luiz Bernardes, A&A - In Any Place, VBA Software Developer, Self employed consultant at A&A - Work, Don´t Play! CRM´s YOUTUBE VERSION HERE:http://www.youtube.com/watch?v=f61-8XDkgH8&feature=plcp 1 year ago
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  • bernardes Andre Luiz Bernardes, A&A - In Any Place, VBA Software Developer, Self employed consultant at A&A - Work, Don´t Play! (Sorry, Only brazilian readers)
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  • Britopian Michael Brito, Group Director at WCG, a W2O Company this was great! thank you for the insights! 1 year ago
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From co-creation to collaboration From co-creation to collaboration Presentation Transcript