the Conversation Manager: trust as the beginning of conversations
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the Conversation Manager: trust as the beginning of conversations

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Trust is the starting point of a good conversation manager. Trust is the minimum demand which leads to brand identifcation. Brand identification is the key to start with conversation management. This ...

Trust is the starting point of a good conversation manager. Trust is the minimum demand which leads to brand identifcation. Brand identification is the key to start with conversation management. This presentation combines the philosophy of 'speed of trust' of Covey, with the philosophy of 'The Conversations manager'.

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  • (Sorry, Only brazilian readers)
    Aprenda com a nova série: 50 e POUCAS DICAS
    https://sites.google.com/site/andreluizbernardesarticles/home/50_poucas_dicas_promover_blog_site

    01.COMPARTILHANDO REFERÊNCIAS ÚTEIS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas

    02.ASSINATURA EM E-MAILS, ARTIGOS E COMENTÁRIOS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-02assinatura-em-emails-artigos-e-comentrios

    03.COMENTE TUDO, NÃO SEJA TÍMIDO —
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the Conversation Manager: trust as the beginning of conversations the Conversation Manager: trust as the beginning of conversations Presentation Transcript

  • #DCM
    Trust createsconversations
  • Trust?
  • Trust?
  • Minimum demand
  • Why?
    Trust?
  • $
  • TRUST
    IDENTIFICATION
  • Brand Conversations
    Purchase brand
    Brand leverage
    R²=.50
    Brand Identification
    Promote brand
    Brand isclose to ideal
    Brand Perception
  • No/low brand identification
    Brand values
    My values
    High brand identification
  • Positive/Neutral
    Negative
  • Brand Conversations
    Purchase brand
    Brand leverage
    R²=.50
    Brand Identification
    Promote brand
    Brand isclose to ideal
    Brand Perception
  • Iftheyrecommendyou,
    theytrustyou
  • How?
    Trust?
  • Integrity
    Capabilities
    Trust
    Intent
    Results
    Source: Covey, speed of trust
  • Integrity
    Trust
    Intent
    Source: Covey, speed of trust
  • Integrity
    Trust
    Intent
    Source: Covey, speed of trust
  • Casillas,Real Madrid
    Bram Verbist, Cercle Brugge
  • Integrity
    Capabilities
    Trust
    Intent
    Source: Covey, speed of trust
  • Trust
    Results
    Source: Covey, speed of trust
  • Integrity
    Capabilities
    Trust
    Intent
    Results
    Source: Covey, speed of trust
  • Facts
    Emotions
    Integrity
    Capabilities
    Trust
    Intent
    Results
    Source: Covey, speed of trust
  • Ratio >Emo
  • Ratio =Emo
  • Top 5 brands of the world according to interbrand
  • Top 5 brands of the world according to interbrand
    Top 5 brands of the world according to facebook
    6
    0,6
    2,6
  • Top 5 brands of the world according to interbrand
    Top 5 brands of the world according to facebook
    4,2
    0,6
    2,6
  • UnderstandingEmo is key
  • Act!
    Trust throughconversations
  • Product management is dead!
    Long live brand experiences!
    1
  • Don’t position your brand,
    position your consumer
    2
  • 3
    Share, Learn & help
  • Help you clients,even this means you have to guide them to your competitors
  • Recommend competitorsas a company policy
  • Give Back!
    4
  • Co-Donate
  • So...
    From a minimum demand to...
  • 1
    Experience
    Integrity
    Capabilities
    Positionyourconsumer
    2
    Communities
    Trust
    3
    identification
    Giving back
    4

    Intent
    Results
    Conversations
  • Minimum demand
  • Trust
    X
    Conversations
  • A whole new world
  • Thank you!
    Good luck!
    Questions, feedback, remarks:
    Steven@InSites.eu
    Follow me: @Steven_InSites
    Join me on LinkedIn
    www.theconversationmanager.com
    #DCM