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De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
De conversation manager in Retail land
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De conversation manager in Retail land

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Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.

Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.

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  • (Sorry, Only brazilian readers)
    Aprenda com a nova série: 50 e POUCAS DICAS
    https://sites.google.com/site/andreluizbernardesarticles/home/50_poucas_dicas_promover_blog_site

    01.COMPARTILHANDO REFERÊNCIAS ÚTEIS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas

    02.ASSINATURA EM E-MAILS, ARTIGOS E COMENTÁRIOS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-02assinatura-em-emails-artigos-e-comentrios

    03.COMENTE TUDO, NÃO SEJA TÍMIDO —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-03
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  • 1. “This is the new conventional wisdom. Use it or lose!”
    Seth Godin
    author Purple cow
    @Steven_InSites
    The Conversation Manager in Retail land
    by Steven Van Belleghem
    #CM48
  • 2. Word of mouth
  • 3.
  • 4.
  • 5. Word of mouth
    B.G.
  • 6. WorLd of mouth
    A.G.
  • 7. Speed INCREASES
  • 8. Real time feedback
  • 9. I WILL tweet about you!
  • 10. Needfor RADICAL change
  • 11. It’s time to jump and to become…
    Manage Conversations
  • 12. Not just aboutobserving & joining social media
  • 13. The belief
    Word-of-mouth is THE driver of growth
  • 14. INTEGRATION of WOM in all marketing activities
    The goal
  • 15. MANAGE word-of-mouth
  • 16. How to start?
  • 17. 1
  • 18.
  • 19. Listening
    2
  • 20.
  • 21. Product management is dead!
    Long live brand experiences!
    3
  • 22.
  • 23.
  • 24. Mobile app Albert Heijn
    Scan products at home
    Make shopping lists
    Search for recipes
    ….
  • 25. Activation
    4
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. 1.000$
    +33%
  • 31. Community
    5
  • 32.
  • 33. “Every brand that takes itself serious, will have a brand community by 2015”
    Joseph Jaffe
  • 34.
  • 35. Integration
    6
    integrate
  • 36. 1.146 likes on Facebook
  • 37. 612 followers on Twitter
  • 38. 2051 channel views
  • 39.
  • 40.
  • 41.
  • 42. 3
    & one surprise
  • 43. LEAD the conversation
  • 44. Online AND Offline
  • 45. Think big,but acting small is ok
  • 46. www.shareyourhoney.com
  • 47. Thank you!
    “This is the new conventional wisdom. Use it or lose!”
    Seth Godin
    author Purple cow
    Good luck!
    Questions, feedback, remarks:
    Steven@InSites.eu
    Follow me: @Steven_InSites
    Join me on LinkedIn
    www.theconversationmanager.com
    #CM48
    @Steven_InSites

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