De conversation manager in Retail land
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De conversation manager in Retail land

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Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.

Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.

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  • (Sorry, Only brazilian readers)
    Aprenda com a nova série: 50 e POUCAS DICAS
    https://sites.google.com/site/andreluizbernardesarticles/home/50_poucas_dicas_promover_blog_site

    01.COMPARTILHANDO REFERÊNCIAS ÚTEIS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas

    02.ASSINATURA EM E-MAILS, ARTIGOS E COMENTÁRIOS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-02assinatura-em-emails-artigos-e-comentrios

    03.COMENTE TUDO, NÃO SEJA TÍMIDO —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-03
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De conversation manager in Retail land De conversation manager in Retail land Presentation Transcript

  • “This is the new conventional wisdom. Use it or lose!”
    Seth Godin
    author Purple cow
    @Steven_InSites
    The Conversation Manager in Retail land
    by Steven Van Belleghem
    #CM48
  • Word of mouth
  • View slide
  • View slide
  • Word of mouth
    B.G.
  • WorLd of mouth
    A.G.
  • Speed INCREASES
  • Real time feedback
  • I WILL tweet about you!
  • Needfor RADICAL change
  • It’s time to jump and to become…
    Manage Conversations
  • Not just aboutobserving & joining social media
  • The belief
    Word-of-mouth is THE driver of growth
  • INTEGRATION of WOM in all marketing activities
    The goal
  • MANAGE word-of-mouth
  • How to start?
  • 1
  • Listening
    2
  • Product management is dead!
    Long live brand experiences!
    3
  • Mobile app Albert Heijn
    Scan products at home
    Make shopping lists
    Search for recipes
    ….
  • Activation
    4
  • 1.000$
    +33%
  • Community
    5
  • “Every brand that takes itself serious, will have a brand community by 2015”
    Joseph Jaffe
  • Integration
    6
    integrate
  • 1.146 likes on Facebook
  • 612 followers on Twitter
  • 2051 channel views
  • 3
    & one surprise
  • LEAD the conversation
  • Online AND Offline
  • Think big,but acting small is ok
  • www.shareyourhoney.com
  • Thank you!
    “This is the new conventional wisdom. Use it or lose!”
    Seth Godin
    author Purple cow
    Good luck!
    Questions, feedback, remarks:
    Steven@InSites.eu
    Follow me: @Steven_InSites
    Join me on LinkedIn
    www.theconversationmanager.com
    #CM48
    @Steven_InSites