De conversation manager in Retail land

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Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.

Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.

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  • (Sorry, Only brazilian readers)
    Aprenda com a nova série: 50 e POUCAS DICAS
    https://sites.google.com/site/andreluizbernardesarticles/home/50_poucas_dicas_promover_blog_site

    01.COMPARTILHANDO REFERÊNCIAS ÚTEIS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas

    02.ASSINATURA EM E-MAILS, ARTIGOS E COMENTÁRIOS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-02assinatura-em-emails-artigos-e-comentrios

    03.COMENTE TUDO, NÃO SEJA TÍMIDO —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-03
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  • 1. “This is the new conventional wisdom. Use it or lose!”
    Seth Godin
    author Purple cow
    @Steven_InSites
    The Conversation Manager in Retail land
    by Steven Van Belleghem
    #CM48
  • 2. Word of mouth
  • 3.
  • 4.
  • 5. Word of mouth
    B.G.
  • 6. WorLd of mouth
    A.G.
  • 7. Speed INCREASES
  • 8. Real time feedback
  • 9. I WILL tweet about you!
  • 10. Needfor RADICAL change
  • 11. It’s time to jump and to become…
    Manage Conversations
  • 12. Not just aboutobserving & joining social media
  • 13. The belief
    Word-of-mouth is THE driver of growth
  • 14. INTEGRATION of WOM in all marketing activities
    The goal
  • 15. MANAGE word-of-mouth
  • 16. How to start?
  • 17. 1
  • 18.
  • 19. Listening
    2
  • 20.
  • 21. Product management is dead!
    Long live brand experiences!
    3
  • 22.
  • 23.
  • 24. Mobile app Albert Heijn
    Scan products at home
    Make shopping lists
    Search for recipes
    ….
  • 25. Activation
    4
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. 1.000$
    +33%
  • 31. Community
    5
  • 32.
  • 33. “Every brand that takes itself serious, will have a brand community by 2015”
    Joseph Jaffe
  • 34.
  • 35. Integration
    6
    integrate
  • 36. 1.146 likes on Facebook
  • 37. 612 followers on Twitter
  • 38. 2051 channel views
  • 39.
  • 40.
  • 41.
  • 42. 3
    & one surprise
  • 43. LEAD the conversation
  • 44. Online AND Offline
  • 45. Think big,but acting small is ok
  • 46. www.shareyourhoney.com
  • 47. Thank you!
    “This is the new conventional wisdom. Use it or lose!”
    Seth Godin
    author Purple cow
    Good luck!
    Questions, feedback, remarks:
    Steven@InSites.eu
    Follow me: @Steven_InSites
    Join me on LinkedIn
    www.theconversationmanager.com
    #CM48
    @Steven_InSites