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De conversation manager in Retail land
 

De conversation manager in Retail land

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Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.

Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.

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    Aprenda com a nova série: 50 e POUCAS DICAS
    https://sites.google.com/site/andreluizbernardesarticles/home/50_poucas_dicas_promover_blog_site

    01.COMPARTILHANDO REFERÊNCIAS ÚTEIS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas

    02.ASSINATURA EM E-MAILS, ARTIGOS E COMENTÁRIOS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-02assinatura-em-emails-artigos-e-comentrios

    03.COMENTE TUDO, NÃO SEJA TÍMIDO —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-03
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    De conversation manager in Retail land De conversation manager in Retail land Presentation Transcript

    • “This is the new conventional wisdom. Use it or lose!”
      Seth Godin
      author Purple cow
      @Steven_InSites
      The Conversation Manager in Retail land
      by Steven Van Belleghem
      #CM48
    • Word of mouth
    • Word of mouth
      B.G.
    • WorLd of mouth
      A.G.
    • Speed INCREASES
    • Real time feedback
    • I WILL tweet about you!
    • Needfor RADICAL change
    • It’s time to jump and to become…
      Manage Conversations
    • Not just aboutobserving & joining social media
    • The belief
      Word-of-mouth is THE driver of growth
    • INTEGRATION of WOM in all marketing activities
      The goal
    • MANAGE word-of-mouth
    • How to start?
    • 1
    • Listening
      2
    • Product management is dead!
      Long live brand experiences!
      3
    • Mobile app Albert Heijn
      Scan products at home
      Make shopping lists
      Search for recipes
      ….
    • Activation
      4
    • 1.000$
      +33%
    • Community
      5
    • “Every brand that takes itself serious, will have a brand community by 2015”
      Joseph Jaffe
    • Integration
      6
      integrate
    • 1.146 likes on Facebook
    • 612 followers on Twitter
    • 2051 channel views
    • 3
      & one surprise
    • LEAD the conversation
    • Online AND Offline
    • Think big,but acting small is ok
    • www.shareyourhoney.com
    • Thank you!
      “This is the new conventional wisdom. Use it or lose!”
      Seth Godin
      author Purple cow
      Good luck!
      Questions, feedback, remarks:
      Steven@InSites.eu
      Follow me: @Steven_InSites
      Join me on LinkedIn
      www.theconversationmanager.com
      #CM48
      @Steven_InSites